Building Stronger Relationships with BLG Mobile.pptx

Establish a personal connection and build strong, long-lasting relationships with your donors using the Bloomerang iOS app. Download it on the app store for free!

1. Welcome to Bloomerang Academy Thank you for joining us! Please drop into the chat and tell us where you are joining us from and what the weather is like where you are today!

2. Ask questions Live Transcript Share ideas Housekeeping

3. Housekeeping We will share the slides and recording of this session with you via email later today. Dial in audio access: [phone] Any questions we are not able to answer live or in the Q&A will be addressed after the session via a follow-up. If you need further assistance, please reach out to [email protected] . Our support team is amazing!

4. Poll

5. Diana Otero Diana Otero is the Product Marketing Manager at Bloomerang. She served on the board of the Nantahala Hiking Club, one of the 31 trail maintaining clubs of the Appalachian Trail Conservancy, a nonprofit driven and powered by volunteers. Manager, Product Marketing

6. Nate Davenport Nate Davenport is the Product Manager for the Bloomerang mobile application, and has been with Bloomerang for eight years. Nate and his family enjoy supporting their local animal shelter, including through opening their home to foster animals. Product Manager, Mobile Application

7. Building Stronger Relationships with Bloomerang Mobile

8. Agenda 1 2 3 4 Relationships create revenue Building stronger relationships Use Bloomerang Mobile to connect Staying connected

9. Donor Retention Relationships create revenue FEP 2024 Report 42% 19 % 60 % 90+ %

10. What drives donor commitment? Donor perceives organization produces outcomes Donor knows what to expect with each interaction Donor receives a timely thank you Donor receives opportunities to make views known Donor feels like they’re part of an important cause Donor feels his or her involvement is appreciated Donor receives info showing who is being helped

11. Why donors keep giving 2021 study by IU Lilly School of Philanthropy Types of communication and content that subscription donors would prefer to receive from nonprofit organizations they support: 52% - Stories and experiences shared by the people my gifts have helped 32% - Frequent updates about organization’s programs and services 32% - Emails with my donation’s impact and heartfelt thank you(s) 25% - Educational and interactive webinar series related to the organization’s mission and impact areas

12. Personal communication is key.

13. The personal touch works Research into the efficacy of phone calls to first-time donors first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. (McConkey-Johnston International UK) 4X a thank-you call from a board member to a newly acquired donor within 24 hours of receiving the gifts will increase their next gift by 39%. (Penelope Burk) 39%

14. The personal touch works

15. Building Strong Relationships Personal relationships doesn’t mean BFF. Get your board members involved Let donors know how to help - don’t assume they are mind readers Let donors know how their donation is or is going to be used Donors are more than dollars. Get to know your donors Check in on donors Open two-way communication channel. Give them a way to reach out to you

16. How does mobile help? Insights at your fingertips Up-to-date information Using functionality from your phone Information when you need it

17. Let’s see it in action!

18. Bloomerang Mobile

19. Personal Fundraising Use all of Bloomerang to help build relationships Mobile can be a really powerful tool in building relationships, even as part of fundraising in the office. The personal touch is important and real.

20. Get Started Download the app for free:

21. Empower donors to give when they’re inspired to support your mission. Tap to Pay STREAMLINE IN-PERSON GIVING How we do it Save Time Eliminate manual data entry by making processing donations a breeze for both you and your donors. Increase Giving Meet donors where they are by offering preferred payment methods so you never have to say “no” to a potential gift. Strengthen Relationships Data flows automatically into your Bloomerang CRM, so you can acknowledge and nurture your donors with ease. Supercharge your event fundraising results by giving every team member the ability to collect donations in seconds.

22. Poll

23. Resources Bloomerang Knowledgebase and Support Portal

24. Live Chat to get online assistance immediately