Building Your Employer Brand with Social Media

Presented at The Global HR Summit, 6th June 2024

In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

1. Building your Employer Brand with Social Media © Luan Wise 2024 @ luanwise

2. Employer Brand ‘...a set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture’. The Chartered Institute of Personnel and Development (CIPD)

3. 75% of job seekers state they evaluate a company before applying for a job. 86% of employees state they would not apply for jobs with, nor continue to work for, a company that has a bad reputation. Source: Haiilo

4. 33% of candidates with a negative experience planned to share it via social media W ith a positive candidate experience, 62% reported a better relationship with a company or brand, 78% said they would refer someone in the future and 62% stated that they would apply again. Source: Talent Board “The importance of the candidate experience during the recruitment process is critical in the organisation’s quest to win the war on talent . As such, the recruitment process has a two-fold objective: hire quality candidates and ensure a positive candidate experience.” S Miles, R McCamey ”The candidate experience: is it damaging your employer brand?”

5. “The importance of the candidate experience during the recruitment process is critical in the organisation’s quest to win the war on talent . As such, the recruitment process has a two-fold objective: hire quality candidates and ensure a positive candidate experience.” S Miles, R McCamey ”The candidate experience: is it damaging your employer brand?”

6. “Our alumni understand our business, our clients, and company values. Each year, around 15% of our external hires are from our alumni community.” Trent Henry EY Global Vice Chair of Talent https://www.ey.com/en_gl/alumni https://www.linkedin.com/showcase/ey-alumni/

7. LinkedIn Personal Profiles LinkedIn Company Pages LinkedIn Career Pages

8. © Luan Wise 2024 LinkedIn – Career Pages: Life Example Life Pages: PWC: https://www.linkedin.com/company/pwc/life/business-services/ Microsoft: https://www.linkedin.com/company/microsoft/life/ Salesforce: https://www.linkedin.com/company/salesforce/life/ Innocent Drinks: https://www.linkedin.com/company/innocent-drinks/life/ Asda: https://www.linkedin.com/company/everythingatasda/life/

9. Go behind-the-scenes Celebrate employee achievements Promote your CSR activity Share content that supports your employer brand

10. © Luan Wise 2024 @ luanwise Thank you for listening