Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(2016-17) Presidency College, Bangalore

What is Retailing?, Mr. Kishore Biyani, strategies,

1. INTRODUCTION What is Retailing? Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, non business use.

2. BIG BAZZAR is a chain of departmental stores in India. It was launched in the year 2001 . It is owned by Pantaloon Retail India Ltd., Future Group. The Idea was pioneered by the entrepreneur Mr. Kishore Biyani . Mr. Kishore Biyani . INTRODUCTION

3. Kishore Biyani (born on August 9, 1961 ) is the Founder and Group Chief Executive Officer India’s leading Retail Company, Future Group . Future Group mainly deals in retail chains spread over the space of 20 million square feet in more than 240 cities in India and attracts over 370 million customer visits annually. As the Group CEO of Future Group, Kishore leads a strong leadership team that delivers on Future Group’s vision of making India a ‘ Sone Ki Chidiya ’ once again. KISHORE BIYANI

4. The head quarter is in Mumbai, Maharashtra, India. Big Bazaar is now the largest Hypermarket Chain in India with over 200 outlets currently covering over 90 cities and towns. It claims to have over 1/3 market share of food and groceries in organised retail sector. On the occasion of completion of ten (10) years in the Indian retail industry (in 2011) Big Bazaar came up with a new logo for the company with a tag line that says: ' Naye India Ka Bazaar' (Market for New India) . This replaces the earlier tag line: ' Isse Sasta Aur accha Kahin Nahin ' (Nowhere will you get cheaper and better than this). INTRODUCTION

5. DESIGN , LAYOUT AND THE SIZE OF THE THE OUTLET BIG BAZAAR stores are designed like convenience stores so that people feel like they are shopping on the street. The design is like planogram . The average area of a BIG BAZAAR store is 500sq.ft and the BIG BAZAAR family centre is 80,000-120000sq.ft

6. 5 Forces Analysis Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc Threat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India. Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment. The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Bargaining power of buyers Consumers are price sensitive.. Availability of more choice. Threat of substitutes Unorganized retail PORTERS FIVE FORSE MODEL

7. Supplier Management Schedule / Resources Conversion Stock Deployment Delivery Customer Management Material Flow Information Flow SUPPLY CHAIN MANAGEMENT

8. Demand & Supply Planning Data Integrity Order & Query Mgmt Whousing & Delivery Invoicing & Cash Collection Stock Mgmt POS & Display CUSTOMERS FOCUSED Supply Chain is integration of our business processes and organisations around “the entire demand and supply chain” in servicing our customers and managing our inventories SUPPLY CHAIN MANAGEMENT

9. Supply Chain Structure Big Bazaar SCM Information Flow Raw Materials RETAILER FACTORY DC RDC SUPPLIER Finished Goods Supplier Manufacturer Distributor Retailer Customer Upstream Downstream CUSTOMER

10. PRODUCT RANGE

11. Shopping in the Big Bazaar is a great experience as one can find almost everything under the same roof. It has different features which caters all the needs of the shoppers. Some of the significant features of Big Bazaar are: 1) The   Food Bazaar  or the grocery store with the department selling fruits and vegetables. There is a zone specially meant for the amusement of the kids 2) Furniture Bazaar  or a large section dealing with furniture's 3) Electronics Bazaar  or the section concerned with electronic goods and cellular phones 4) FutureBazaar.com or the online shopping portal which makes shopping easier as one can shop many products of Big Bazaar at the same price from home 5) Well regulated customer care telecalling services. WHATS SO SPECIAL?

12. BIG BAZAAR'S NEW MARKETING STRATEGY: THE GUERRILA MARKETING STRATEGY Guerrilla  Marketing Strategy.......What is this concept all out??

13. “ Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to wear-down the enemy by a long series of minor attacks, using principles of surprise and hit-and-run tactics”. GUERRILLA MARKETING

14. Big Bazaar has launched new marketing strategy which is based on Guerrilla Marketing . Attack , retreat, hide, then do it again and again, until the competitor moves on to other markets. Guerrilla force is divided into small groups that selectively attack the target at its weak points. In the world of cut throat competition, corporate use extension of the same strategy in marketing.   GUERRILLA MARKETING

15. Do you know what are the Schemes and innovations adopted by BIG BAZAAR?? YES!! I Know about it... SCHEMES AND INNOVATIONS

16. Now Let’s see what are those!! SCHEMES AND INNOVATIONS

17. Wednesday Bazaar The concept of Wednesday Bazaar was promoted as ' Hafte Ka Sabse Sasta Din ' (Cheapest Day of the Week). Initiated in January 2007 , the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was ‘to give home makers the power to save the most '. Maha Bachat The concept of ' Maha Bachat ' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day bi-annual campaign. During the campaign, offers are given in all the value formats including Big Bazraar , Food Bazaar, Electronic Bazaar, and Furniture Bazaar SCHEMES AND INNOVATIONS

18. The Great Exchange Offer Introduced on 12 February 2009, 'The Great Exchange Offer' allows customers to exchange their old goods for Big Bazaar coupons . The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation. All three scheme are active till date 2015.   The Great Exchange Offer are active till date 2016 valid from 20 Feb 2016 to 3rd Apr 2016. Sabse saste 5 din With a view to get maximum benefit of holiday and long weekend Big Bazaar introduced concept of Sabse saste 3 din in January 2006. Republic Day 26th January is a national holiday so Big bazaar proposed the idea of Sabse saste din. These days varies according to 26th January and weekend. It may last for 5 days even. Big bazaar offers many great discounts and offers during these days. SCHEMES AND INNOVATIONS

19. REVENUE GENERATION FROM 2001-2015

20. Stakeholders

21. LIFE CYCLE

22. STP ANALYSIS

23. SWOT ANALYSIS 1.Affordability for middle class 2. Quality, choice and convenience 3. Wide range of products and service offerings 4. Strong presence  in local market 5. Attractive promotional offers 1 . Not known globally and restricted to the Indian market only. 2.No different game plan according to divergent people, their lifestyles, their tastes and budgets in India 1 . To expand globally by tie-ups 2. Entering into high premium segment  3.Opportunity to expand into financial services catering to huge segment 4. Increased rural penetration 1.Competitors global presence 2. Future bazaar under debt can cause financial problems 3.Low priced brand perceived to be of low quality in Indian consumer minds

24. COMPETITORS OF BIG BAZAAR

25. VALUE SYSTEM FOLLOWED IN BIG BAZAAR

26. Big Bazaar Express (<40000 sq.ft ) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft) In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation FUTURE STRATEGIES

27. Big bazaar should keep offers in regular intervals so that there should not be a long term gap, because offer is the most influencing factor which is responsible for customer purchase decision. Big bazaar should start emphasizing more on internet shopping along with the formal retail shopping because a large population of the country likes to shop online in order to save time. Along with the different discounts and offers it should pay attention towards the students and provide some offers for them also because half of the Indian population is of youths and students. It should work on its billing counters and customer service in order to solve the problem of long queues and waiting customers. RECOMMENDATION

28. BIG BAZAAR has built a very emotional and cordial relationship with its customers. It is also very intending to built long-term relationship with all its stakeholders, which is very essential for a successful business venture. It is observed that the organization hierarchy is professional as all the departmental Managers directly report to the store manager who in turn reports to the Zonal Head. There exist a healthy and positive relationship between employees and managers. It is found that more than 60% of employees are of the age group of 20-35. Working environment is good and also the various facilities provided helps in motivating the employees. The company is reaching  out  to  all the  sections  of  the  society  as  it  is creating a hypermarket where not only the rich people shop but also the middle and the lower class customers come to enjoy the whole shopping experience. Moreover the customer friendly ambiance and the organized retailing of products also make Big Bazaar one of the successful retail industries in India. CONCLUSION