Business BRANDING - Entrepreneurship SHS

Branding

1. RECAP OF PREVIOUS LESSON What are the 7Ps of Marketing Mix?

2. Guess the Logo Challenge

3. LEVI’S

4. SKYPE

5. CISCO

6. IN-N-OUT BURGER

7. SWATCH

8. DREAMWORKS

9. UPS EXPRESS

10. Objective Appreciate the importance of Branding in business. Develop a Brand Name.

11. Why is it important for entrepreneurs to understand the importance of keeping a good BRANDING?

12. Developing a Brand Name A name , symbol , or other feature that distinguishes a seller's goods or services in the marketplace. BRAND NAME

13. BRAND refers to the identity of a company, of a product, of service, or an entrepreneur himself or herself . Sets IMAGE of the business to the public. A Good Brand makes a customer loyal!

14. Brand Management   the supervision of the tangible and intangible elements of a brand. Tangible Elements Intangible Elements Product, Packaging, Physical Element. Perception & Relationship of the customers with the brand

15. BRANDING The process of creating a strong, positive perception of a company, its products or services in the customer's mind.

16. BRANDING NOT JUST TALKS ABOUT LOGO! brand should create feelings in your customers. It builds trust and a connection with them.

17. As an entrepreneur, what possible action/s you can take in able for you maintain your brand’s good reputation or image in the market?

18. Top 3 C olors U sed by C ompanies According to the Looka.com, the top three colors include   Gold , Orange, and Deep Purple .

19. Advantage of using a signature color scheme

20. Characteristics of an Ideal Brand Name Short and simple. Easy to Spell, Pronounce, and Remember . Pronounceable in only one way. Indicative of the benefits of the product or service. Easy to adapt to packaging and labeling requirements to any form of advertising.

21. EVOLUTION OF MCDONALD’S LOGO

22. DIFFERENT BRANDING STRATEGY APPROACH

23. 1. UMBRELLA BRAND APPROACH Selling numerous associated products under the name of a single brand .

24. UMBRELLA BRAND APPROACH

25. 2. HOUSE BRAND APPROACH P roduct of the same company has individual branding that distinguishes itself from others.

26. HOUSE BRAND APPROACH

27. HOUSE BRAND APPROACH

28. 3 . LINE EXTENSION APPROACH making new products for your customers or for prospects who do not currently buy from you. adding new features to existing products , rather than developing completely new.

29. LINE EXTENSION APPROACH

30. The Power of Branding branding influences all aspects of your business. It is both the body and soul of your company. You need to consider how you choose to present your brand to the world.

31. Why is it important for entrepreneurs to understand the importance of keeping a good BRANDING?

32. My Imaginary Product Draw your imaginary product and give it a BRAND NAME (LOGO). Draw it in a letter size bond paper. Write a brief explanation by describing the product and why you come up with its brand name.

33. Gen 1:26 “And God said, let us make man in Our image, according to Our likeness . ”