Business Plan Project_Personality basis match.pptx

Business Plan Project

1. Pairify

2. PROBLEM STATEMENT| Magnitude of the PAIN 2 We are looking into the limitations of conventional online matrimony apps. These apps often rely on shallow factors like community, geography, and appearance, which can lead to an overwhelming array of potential matches that may not align with users' true values and personalities. This results in disappointing offline meetings, failed attempts to find the right partner online, and hinders the pursuit of genuine, long-lasting relationships. The problem statement emphasizes the need for a more sophisticated approach to matchmaking that takes into account users' personalities, values, and interests to identify truly compatible matches. Solution to PROBLEM STATEMENT Pairify's solution is to delve deeper into users' personalities, values, and interests to identify truly compatible matches. The app utilizes personality-based questions, such as the Myers-Briggs Type Indicator (MBTI), to gain insights into the unique traits of users. Pairify's innovative matchmaking algorithm combines users' personality traits, profile details, and interests to create a comprehensive compatibility ranking. ?

3. Solution | Value to customer Our Approach Where we are Are you ready to embark on the journey of a lifetime with your perfect life partner? Look no further! Welcome to Pairify, the cutting-edge marriage matchmaking app that leverages the power of advanced algorithms to help you find your ideal match. People Targeting 25-35 age group individuals staying in metro cities. 1 Design Easy to use design & UI 2 Analytics Data driven Compatibility Based on Personality Honest Persona Key themes in our approach Technology Scalable tech stack & 3 rd party integrations We go beyond the superficial aspects of matchmaking and delves deep into the core compatibility factors that make a marriage truly successful. Our advanced algorithms analyze a myriad of attributes, from personality traits and interests to values and life goals, ensuring that you connect with someone who truly understands and complements you. We learn from your preferences and previous interactions to curate a personalized list of potential matches, saving you time and frustration. Say goodbye to random matches and hello to meaningful connections! We employs state-of-the-art encryption and data protection measures to safeguard your data, so you can explore the platform with confidence. Safety and Privacy 3 3

4. Market Opportunity | Indian Market Scenario 4

5. HOW THE PRODUCT WORKS 5

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7. Competition Map | Competitor size Recent (FY 2022-23) market size based on companies based on Users Bharat Matrimony 20 million Others 6 million Shaddi.com 35 million Jeevansathi.com 13 Million Competitive Profile Matrix What are we going to target Of 12 million weddings happening every year in India, only 6% happen via match-making app. So, the potential is huge! 7 Factors Matrimony Shaadi Jeevansathi User Experience 5 6 8 Matching Algorithm 3 4 7 Personality-Based Matching 2 3 6 Market Presence 7 8 6 User Base 8 8 5 Innovative Features 5 6 7 Brand Reputation 7 9 5 Privacy & Security 3 3 4 Community & Support 5 7 4 Price & Value 7 5 8 Total Score 52 59 60

8. Product Roadmap Our Mission Connect individuals on a deeper level, fostering meaningful and lasting relationships based on compatibility and shared values. Advanced recommendation engine, rating and feedback system. IOS application launch Enhanced privacy control, third party vendor integration for detailed analysis, human segmentation engine, chatbot, and call scheduler Web application launch with android app feature parity. Android app with basic recommendation based on personality, filtering, psychometric analysis, messaging, subscription and limited privacy control. Premium services like account manager, inclusivity. MVP v2 v3 Continuous Improvement v4 Product | Road Map 8

9. Pricing Strategy W e will encourage early adopters with a free model. From the second year onwards , the plan was to limit features to attract more serious users. User Engagement We at Pairify are planning to engage users through video testimonials, live Q&A sessions, webinars, and social media platforms to create a fulfilling and secure experience. USP Pairify , stands out in the crowded matchmaking market with its unique personality-based matching feature. The advanced personality engine ensures that users online profiles closely match their real-life personas, enhancing the sense of fulfillment. Product | SALES & MARKETING PLAN To expand the user base, we at Pairify will utilize online channels like AdWords, SEO, and affiliate marketing. Additionally, the plan includes exploring offline channels, such as promotional events in public places. Channels

10. Product Led Growth Retention Discounted pricing Promotion activities Contests like Spin the wheel Onboarding Quick sign-up Free trail of premium subscription. Safe & secure platform Notifications Acquisition Referrals Special discounts for affiliates Social media promotions for brand building Product | SALES & MARKETING PLAN

11. 11 Product | Financial Projection Plan Income Statement Year 1 Year 2 Year 3 NET REVENUES ₹ 64,65,000.00 ₹ 2,25,09,000.00 ₹ 6,25,42,800.00 COST OF REVENUE ₹ 56,16,000.00 ₹ 96,24,950.00 ₹ 1,18,79,463.40 GROSS PROFIT ₹ 8,49,000.00 ₹ 1,28,84,050.00 ₹ 5,06,63,336.60 OPERATING EXPENSES General and Administration ₹ 2,75,000.00 ₹ 3,25,000.00 ₹ 4,25,000.00 Total Operating Expenses ₹ 2,75,000.00 ₹ 3,25,000.00 ₹ 4,25,000.00 EARNINGS FROM OPERATIONS ₹ 5,74,000.00 ₹ 1,25,59,050.00 ₹ 5,02,38,336.60 EXTRAORDINARY INCOME / (EXPENSE) ₹ -45,000.00 ₹ - ₹ - EARNINGS BEFORE INTEREST & TAXES ₹ 5,29,000.00 ₹ 1,25,59,050.00 ₹ 5,02,38,336.60 INTEREST INCOME / (EXPENSE) ₹ - ₹ -60,000.00 ₹ -48,000.00 NET EARNINGS BEFORE TAXES ₹ 5,29,000.00 ₹ 1,24,99,050.00 ₹ 5,01,90,336.60 TAXES (30%) ₹ -2,11,600.00 ₹ -49,99,620.00 ₹ -2,00,76,134.64 NET EARNINGS ₹ 3,17,400.00 ₹ 74,99,430.00 ₹ 3,01,14,201.96 % of Revenues ₹ 0.05 ₹ 0.33 ₹ 0.48 Year No. of subscriptions Revenue per unit Cost per unit Unit margin Unit profitability 2023 4310 ₹ 1,500.00 ₹ 1,303.02 ₹ 196.98 0.15 2024 15006 ₹ 1,500.00 ₹ 641.41 ₹ 858.59 1.34 2025 34746 ₹ 1,800.00 ₹ 341.89 ₹ 1,458.11 4.26

12. 12 Pairify Eminence | Team

13. Thank you 13