Business-Process-Diagram flowchart presentation.pptx

flowchart presentation

1. MARKETING FOCUS 01 02 03 04 05 REBUILD/RELAUNCH DIGITAL ADS Agencies will be focused on rebuilding & relaunching existing ad platforms (Google, Bing, FB). REFINE MESSAGING We need to simplify and focus on a true unique selling proposition . We will also identify how to incorporate “Problem → Solution” tactic in messaging LAUNCH SITKA SEAFOOD MARKET In late August, launch new company name on owned properties. CREATE MASTER BRAND CAMPAIGN Brand visibility is our largest issue. We must create a brand experience that elevates and differentiates our brand and our products. LAUNCH MASTER BRAND CAMPAIGN Create a coordinated brand launch on existing owned channels and across all marketing channels

2. OPTIMIZING ACQUISITION MARKETING AND PRODUCT EFFORTS Messaging Brand campaign Rebuild Foundation Create/Launch Brand Campaign Rename Company Launch New Marketing Channels Optimize Product Mix Paid Search Paid Social Email Affiliates Linear TV Partnerships Influencers YouTube Rename provides a better option for widening target audience OTB for non-subs Add-ons Introbox cost / content