Business proposal for Small Food Business

Shows the idea for small business food chain with rapidly growing market in India and how food chain will be successfully laid for great profitability

1. The Golden Food
Chain

A Bold Vision for India's QSR Future

A business proposal submitted to investors and partners, outlining a unique opportunity
in the rapidly expanding Quick Service Restaurant (QSR) sector in India. Our focus:
Fresh, Affordable, and Delicious Meals for the urban consumer.

Submitted by: Fenil Kaneria, Chief of Marketing, Golden Food Chain

2. Executive Summary: Investing in Healthy Fast Food

‘The Concept

Golden Food Chain (GFC) is a proposed
QSR brand designed to meet the rising
demand for convenience without
compromising on health or taste. We
combine the speed of fast food with the
nutrition and freshness of homemade
meals.

Core Value Proposition
Our focus is on delivering fresh,
affordable, and delicious meals to urban
customers with busy lifestyles, specifically

targeting those seeking healthier, quick
alternatives.

Growth Strategy

We plan to establish a recognized brand
known for quality, hygiene, and
competitive pricing, expanding rapidly
through a strategic, asset-light franchise-
based model across multiple Indian cities
within five years.

3. Business Description: Core Identity and Offering

Diverse and Locally Sourced Menu

ee mane maintaining speed and quality. Our menus designed tobe wholesome and fal, using local sourced
ingredients for freshness and cos efficiency.

Golden Food Chain
+ Global Favorites: Burgers and Wraps with healthy flings.
+ Wholesome Core: Fresh Rice Bows and Indian Snacks

© + Beverages: Nutritious Smoothies and refreshing drink.

Business Type

Quick Service Restaurant (QSR)

Headquarters

Ahmedabad, Gujarat, India

The first outlet will be strategically positioned in a high traffic
zone near educational institutes and business hubs to ensure
immediate and consistent customer flow.

4. Mission and Vision: Driving the
Brand Forward

Our foundational principles are built around positive impact—on customer
health, community well-being, and business innovation. These statements
guide every operational and strategic decision.

Mission

& To deliver delicious, hygienic, and affordable meals that bring
people together and promote healthier fast-food choices in every
city we operate in.

Vision

He | To become India’s most trusted and loved quick-service food
brand, recognized nationally for taste, innovation, and
unwavering customer satisfaction.

5. Strategic Objectives for Accelerated
Growth

A phased roadmap detailing key milestones to ensure rapid market penetration and
sustainable growth over the initial two years.

Phase 1: Foundation (0-6 Months)

Launch the first Golden Food Chain outlet within six months and ensure all
‘compliance and operational systems are robust.

Phase 2: Market Validation (Q1 & Q2)

9% | Achieve a high daily footfall of 200+ customers within the first quarter and
secure partnerships with major online delivery platforms like Swiggy and
Zomato.

Phase 3: Scaling (12-24 Months)

Expand the brand presence through a franchise model, targeting a
minimum of five operational outlets within two years to establish regional
dominance.

6. Market Analysis: The QSR Opportunity in India

The Indian fast-food industry is driven by tectonic shifts—rapid urbanization, increasing disposable income, and a consumer pivot toward
convenient, hygienic, and affordable dining options.

Key Target Demographics

Our menu and pricing strategy is opti
from three primary segments:

ized to capture high-volume, repeat business

+ Youth £ Professionals (18-35): College students and young professionals who
prioritize speed and modern dining concepts.

+ Working Individuals: Office-goers seeking quick, wholesome lunch or dinner
solutions near their workplaces.

+ Families: Looking for affordable, clean, and reliable dining experiences for casual
outings.

The market is ripe for a QSR that delivers on the promise of fast and healthy.

7. Competitive Advantage: Why Golden Food Chain Will
Win

GEC differentiates itself from existing QSR giants and local competitors by focusing on quality and sustainability, not just speed.

©

©

Fresh & Local Sourcing

Commitment to using daily fresh, locally sourced
ingredients ensures superior taste, higher nutritional
value, and supports local economies.

Consistency and Speed

Implementing standardized operating procedures to
guarantee consistent taste and texture across all items,
paired with efficient, fast service.

À

%

Affordable Premium Quality

Offering competitively priced meals that do not
compromise on ingredient quality or hygiene standards,
providing excellent value for money.

Sustainable Practices

Utilizing eco-friendly and sustainable packaging to appeal
to the environmentally conscious urban consumer and
reduce our footprint.

8. Integrated Marketing Strategy

A multi-channel approach is necessary to quickly build brand awareness and drive high footfall in the inital operational phase.

Digital & Social Engagement

+ Social Mei

Promotions: Visually appealing food photography, engaging user contests,
and strategic tie-ups with regional food influencers.

+ Online Presence:

ull integration with top delivery platforms (Swiggy, Zomato) and
evelopment ofa proprietary ordering app for direct sales.

Local & Loyalty Programs

‘+ Loyalty Programs: Points-based discounts and exclusive offers to maximize customer
retention and encourage repeat vists

‘+ Local Partnerships: Collaborations with nearby colleges, business parks, and co-working
spaces for bulk orders and exclusive discounts,

9. Operations and Financial Snapshot

Efficient operations and sound financial planning are the backbone of our scalable model, projecting a rapid path to profitability.

) 225L ) Z5L-6L
Initial Investment Expected Monthly Revenue
Total capital required to launch the first profitable flagship outlet. ‘Target revenue range after the initial stabilization period (Post-Q1).
) 25-30% E ) 10-12
Target Profit Margin Break-Even Period (Months)
Achievable margin after six months of optimized operations. Conservative estimate for recouping initial investment and achieving

operational profitability.
Operational Blueprint

The initial outlet will operate 12 hours a day (11 AM to 11 PM) with a dedicated team of 10 staff members. Focus areas include:

+ Supply Chain: Local vendor procurement to ensure peak freshness and optimized cost control.
+ Quality Control: Mandatory strict hygiene standards enforced through regular internal audits and comprehensive staff training.

+ Technology: Utilization of modern POS systems for seamless customer billing, inventory tracking, and sales analytics.

10. Future Expansion and Conclusion

Scalability Through Franchising

The long-term vision centers on rapid, capital-efficient
expansion. Once the first two corporate outlets demonstrate
success and optimized Unit Economics, we will pivot fully to a
franchise model.

+ Initial Target: Tier-1 and Tier-2 cities across Gujarat,
establishing a strong regional base.

+ National Scope: Subsequent expansion across India, adapting
the model to local consumer preferences.

+ Innovation: Exploring high-growth formats, including mobile
food trucks and delivery-only ‘Cloud Kitchens’, to maximize
reach.

Golden Food Chain represents a smart, timely investment in a
growth sector, blending speed, health, and exceptional taste. We
invite you to join us in establishing India’s next leading QSR
brand.