Business research

Business research meaning
Business research types
Business research process
Qualitative Business research
Quantitative Business research

1. Meaning, Types, Process, Reference Business Research Chithrashree .C.V 1 st M.com

2. Meaning of Business Research ‘Business research’ is the scientific method adopted to investigate various phenomena of business. In other words, business research is the knowledge applied to searching for detailed information in all areas of a business organization and maximizing sales volume and profitability.

3. Quantitative Research methods Qualitative Research Methods Survey research Personal Interviews Correlational research Focus Groups Casual- Comparative research Ethnographic Observation Experimental research Case Study Literature research Website visitor profile research Online research Types of Business Research

4. BUSINESS RESEARCH PROCESS Identifying the business research problem Determining business research objectives Developing the hypothesis Preparing business research plan Determining sources of information and data Determining Sample Design Analysis and interpretation of data Hypothesis testing Preparing research report Recommendation followup

5. Reference Topic : Business Research Methodology G Vedamurthy, M.com, M.phil Assistant Professor Commerce Department Malavalli .

6. Thank You