Cadbury Dairy Milk Silk

1. Dairy Milk Silk

2. Parent Company Parent Company- Mondelez International $35 billion company Brands marketed In 165 countries 110,000 employees worldwide 9 billion dollar brands

3. Brand: Cadbury Dairy Milk Cadbury Dairy Milk is a milk chocolate bar made with fresh liquid milk. It quickly became the market leader in the UK after it was launched in the early 1900s.  Dairy Milk bars are now enjoyed in 33 countries and available in more than 23 varieties, like Fruit & Nut, WholeNut , Snack, Caramello and Breakaway. 

4. Extension: Cadbury Dairy Milk Silk Silk is a premium chocolate offering launched as a sub brand of Cadbury Dairy Milk in 2010 with 3 variants – Milk Chocolate, Fruit & Nut and Roast Almond . Silk stands for the best tasting chocolate with its appeal lying in its softness, smoothness and easier melt in the mouth

5. Contribution of the category Product Category- Chocolate Operating Segment Category Contribution Latin America 3.1% Asia Pacific 4.5% EEMEA 3.1% Europe 15.8% North America 0.9%

6. This category contributes to 27.4% of Mondelez’s revenue, right after the biscuit category which contributes to 33.6% of their revenue

7. Chocolate Category Growth From the graph it is clearly seen that that the chocolate category has been growing since the past 4 years

8. Market Performance of Dairy Milk Silk

9. Silk Advertisements https :// www.youtube.com/watch?v=sryPvL8019w https:// youtu.be/le8p9bD8z68 https://youtu.be/_CrbO82pb10

10. Thank You!!