campaign and advocacies.powerpoint presentation

campaign and advocacies

1. English 10 Quarter 2 - Module 1 Language of Research, Campaigns and Advocacies EN10G-Iva-32

2. MOST ESSENTIAL LEARNING COMPETENCY: OBSERVE THE LANGUAGE OF RESEARCH, CAMPAIGNS AND ADVOCACIES

3. OBJECTIVES At the end of the session you are expected to: define research, and the terminologies used; enumerate the research process determine the importance of research; Define campaign and advocacy;

4. OBJECTIVES differentiate campaign and advocacy; Define persuasion; distinguish the art of persuasion and be able to persuade someone; and create an individual poster slogan regarding to the topic.

5. WHAT IS LANGUAGE?

6. IT ENABLE US TO: To Inform To Entertain To Influence To Persuade

7. RESEARCH I t primarily focuses upon improving quality and is a research for knowledge ( Kapur , 2018) Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon . It shows how to make provisions of solutions to a problem in a scientific and methodical manner. Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes.

8. LANGUAGE FORMAL ACADEMIC PERSUASIVE Research enables the researcher to effectively communicate valuable results to his or her target readers The readers will be able to trust and make use of these facts and findings depending on how clearly the researcher explains them in particular language The language a researcher uses also adds up to how reliable and convincing can be.

9. RESEARCH PROCESS It starts with a question or a problem. - Researchers first find out what others have already learned about the subject. Analyzing of data/information -This allows other scientists to repeat the experiments and double-check the conclusions

10. FOR EXAMPLE: the “COVID-19 injectables” (best proof) of clinical research is a double-blind trial. That is an experiment with two (or more) groups of people in which only one group receives the drug or treatment being tested. The other group gets a placebo. (A placebo is a “sugar pill” or other treatment that looks and feels like the experimental treatment but has no active ingredients. Any effect it has are psychological—because the participants expect it to work.)

11. COMMON TERMS IN RESEARCH Terms Definition Design – it is to plan (or a plan of) how something will be made or done. Data – these are collected facts or information. Significance - these are important data and meaningful findings in a research. Evidence - observations or information that can help solve a crime or show whether something is true or false.

12. COMMON TERMS IN RESEARCH Experiment - it is a test to see what happens when all factors (variables) but one is controlled. Conclusion - it is a summary of what has been learned or shown at the end of a study. Observation - it is looking carefully at something Statistics - it is the organization and study of numerical data.

13. WHAT’S NEW Activity 1: UNRAVEL ME PLEASE! DIRECTIONS: Solve the puzzle. Use the list of words and clues. Answer only in 15 minutes!

14. 13. a researcher’s desire to get certain results rather than others 5. the results at the end of a test or trial 15. collected facts or information 6. what has been learned or shown at the end of a study 16. the ways two or more medications (or other things, or people) affect each other 7. show 19. observations or information that can help solve a crime or show whether something is true or false 8. important, meaningful 20. a strong effect 10. looking carefully at something 21. the course of action designed to help a patient 12. a test to see what happens when all factors (variables) but one are controlled 22. mistake 14. the goal researcher aims for   17. badly designed; with errors 18. not true

15. CAMPAIGN and ADVOCACY

16. ADVO C ACY MOVEMENT POLITICAL CAMPAIGN

17. CAMPAIGN T his can be a single ad or a series of ads. Campaign speech is basically a well-planned speaking activity.

18. CAMPAIGN It is usually a social or political in nature. it has varying purposes, they are created using similar structures, as well as through the use of persuasive language in order to convince audiences to perform a certain function.

19. Campaign

20. 4 DIMENSIONS OF A CAMPAIGN

21. Awareness Raising – this is intended to make the problem to be addressed known by the general public. EXAMPLE:

22. 2. Research – another dimension that is based on research, since it provides the necessary knowledge to take action. - many stakeholders are involved here for the complexity of the topics. Example: Experimenting to come up with a vaccine to cure COVID 19.

23. Social Mobilization – these are used by grassroots-based social movements, but also as a tool for the elite and the state itself. Example: EDSA revolution, Human Rights rally

24. 4. Training – it is the process focused on a clear and specific target. - it further develops the contents, but also the scope and the vision. - it runs in a mid-term and long-term scenario to get in-depth into the topic. it completes the information-understanding cycle . Example: Training police for proper actions on crime, training for teachers to update them on teaching strategies, trainings for nurses for new practices in caring for patients.

25. ADVOCACY Advocacy is a Latin term made up of two words “Ad” and “ Voca ” which means “amplify” and “Voice” thus advocacy is the process of amplifying the voices of the voiceless. 

26. ADVOCACY Refers to an activities that argue, plead, support, or favor a certain cause. Various causes for advocacy usually aim to influence decision making especially with issues involving social, political, environment, and economic perspectives.

27. ADVOCACY Advocacy is a process of supporting and enabling people to: Express their views, thoughts and concerns Access information, advice and guidance Explore choices and options for services and care

28. ADVOCACY advocacy speeches present a strong points that may either support or contradict existing policies and legal mandates on specific topics or issues.

29. Advocacy

30. The Language of Campaign and Advocacy CLEAR : Easy to understand and remember no matter the audience. CONCISE : Direct to the point without unnecessary insertions that may distract audiences from the main points.

31. COMPELLING : Catches your audiences’ attention and inspires them to take applicable action. CONSISTENT : Repeatable and flexible enough to be incorporated into varying communications channels again and again. 

32. CREDIBLE : Believable in that the messages are backed by proof points and incorporate supporting details to strengthen the key points.

33. Activity 2: What Am I? The activity above shows how many terms are found in a research alone. Let us now know about campaigns used in advertisements. Direction: Identify the product for its famous slogan. Write your answers on a clean piece of paper.

34. SLOGAN PRODUCT 1. “Just Do It!” 2. " Langhap sarap . Bida ang sarap !" 3. "Obey your thirst!" 4. "Have a break, Have a?” 5. "We find ways...“

35. 6. "Finger licking' good!" 7." Inspire the World, Create the Future" 8. "This Changes Everything. Not Most Everything." 9. "Impossible Is Nothing" 10. "To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time."

36. PERSUASION

37. PERSUASION Is the act of convincing someone to change their beliefs or do something you suggest. Persuasion has often been described as a delicate form of art. Understanding the art of persuasion can not only help you learn how to influence others; it can also make you more aware of the techniques others might use to try and change your beliefs and behaviors.

38. PERSUASION P ersuasive language is a type of language that is written to persuade. This could be to persuade the reader to buy something, believe something, or think something. Persuasive writing is a written form of an oral debate and can be a fun and interesting style of writing for students to practice.

39. Examples Of Persuasive Writing And Texts Reviews - A great way to express on opinion on a product or experience. Whether it is your favourite restaurant or the latest gadget, we all turn to reviews for a second opinion. Newspaper columns - Newspaper articles are a common way that writers can express their opinions and beliefs in a position of authority. However, journalism tends to stay neutral to many topics.

40. Examples Of Persuasive Writing And Texts Advertising campaigns - Think about your favourite TV adverts or an eye-catching billboard you saw recently. Essays - Essays are examples of longer writing that set out an argument or opinion in the opening paragraph.

41. EXAMPLES OF PERSUASIVE WRITING AND TEXTS Speeches -Speeches can be on anything the writer is passionate about and often include hyperbolic speech and emotive language to hook the reader or audience.

42. PERSUASIVE WRITING FEATURES/DEVICES Emotive language :   Emotive language are words that are deliberately designed to make a reader have strong feelings. These can be positive or negative. EXAMPLE: The robbers brutally murdered the poor victim after looting his all belongings. A monster of a man terribly abused an innocent girl.

43. Modal Verbs- the use of words that express modality. When carefully chosen, these words (may, might, will, must, shall, can, could, would, ought to) help improve the quality of persuasive writing. EXAMPLE:

44. Involving the Reader- this is done through the use of personal pronoun like you, your, we, our, and indicative words like together. EXAMPLE: “If you don’t use your power for positive change, you are indeed part of the problem.”

45. Rhetorical questions- these are questions that are not suppose to be answered. Instead, they are asked for effect, to illustrate a point or let the reader think. EXAMPLE: 'What time do you call this? ‘ ‘ Do we really want our planet to survive?’

46. Using Evidence- involves the use of facts, figures, or quotes from experts to highlight the writer’s authority and make arguments presented convincing. EXAMPLE: The World Health Organization reported 2,803,213 confirmed cases of COVID-19 in the Philippines from January 2020 to November 2021 with 44,430 deaths . Meanwhile as of October 27, 2021, a total of 58,212,187 vaccine doses have been administered.

47. Repetition- this technique involves repeating keywords, phrases, or ideas to appeal to the readers. EXAMPLE: “Almost nothing was more annoying than having our wasted time wasted on something not worth wasting .” Joshua Ferris (Then We Came to the End)

48. Ad jectives and adverbs- using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel. Association- this tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure, and security.

49. Bandwagon- commonly used in advertisements. This makes the audience believe the idea that “everyone is doing it” or that everyone likes something. EXAMPLE: I f you’re shopping for a smartphone, go with the iPhone 14 PRO MAX. It’s the best-selling phone right now; the numbers don’t lie. 

50. Experts- this means relying on expert advice from trusted people like doctors, scientists, and other professionals for things that the audience do not know. EXAMPLE: Instead of asking a quack doctor what causes your illness, just go to a licensed physician to diagnose what is happening to you.

51. ACTIVITY: Choose a partner among your classmates. Make sure that you are comfortable with them. Make a short (not more than 2 minutes) video trying to sell your product of choice. One will be the seller and one will be the buyer.

52. RUBRIC:

53. OUTPUT: MAKE A POSTER SLOGAN THAT RELATES TO WHAT YOU HAVE LEARNED. ANY TOPIC OF YOUR CHOICE. PLEASE BE GUIDED BY THE RUBRICS BELOW:         Craftmanship 4 The slogan is exceptionally attractive in terms of neatness. Well constructed and not messy. 3 The slogan is attractive in terms of neatness. Good construction and not very messy. 2     The slogan is acceptably attractive though it may be a bit messy. 1     The slogan is distractingly messy.          Creativity 4 Slogan is exceptionally creative. A lot of thought and effort was used to make the banner. 3 Slogan is creative and a good amount of thought was put into decorating it.   Slogan is creative and some thought was put into 2   The slogan does not reflect any degree of creativity.        Originality 4 Exceptional use of new ideas and originality to create slogan. 3 Good use of new ideas and originality to create slogan.     Average use of new ideas and originality to create slog 3   No use of new ideas and originality to create slogan.