Guidelines For Presenting a 10-Minute Strategic Management Case Analysis by Fred David, Forest David, & Meredith David Authors of Strategic Management: Concepts and Cases – A Competitive Advantage Approach, published by Pearson, Inc. 18 th edition to be published 1-5-23 The author website is www.strategyclub.com
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis Introduction – .5 Minute Give your name, major, and overview of firm Give overview of your company in terms of what the firm is doing versus a glimpse of what you recommend the firm do If showing or wearing products of your company, mention relevance, to capture interest.
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis Vision and Mission – .5 Minute Tell how/why you are changing the firm’s vision and mission, if any, in light of your recommendations . Reveal in your proposed mission your firm’s distinctive competence or competitive advantage versus rival firms.
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis Internal Assessment – 1 Minute Show your 20 key strengths/weaknesses, highlighting factors that lead most directly to your recommendations. Your internal factors should be AQCD (actionable, quantitative, comparative, and divisional) to the extent possible. Avoid vagueness, such as “revenues are increasing.”
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis External Assessment – 1 Minute Show your 20 key opportunities/threats, highlighting factors that lead most directly to your recommendations. Your external factors should be AQCD (actionable, quantitative, comparative, and divisional) to the extent possible. Avoid vagueness, such as “the economy is improving.”
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis SWOT Matrix – 1.5 Minutes Show/discuss SWOT strategies that make it to your recommendations page. Frame strategies quantitatively; avoid vagueness such as “Expand into Africa.” Instead, be specific, such as “ Build 2 manufacturing plants in Mexico.”
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis BCG Matrix – 1 Minute Show or discuss a BCG by product and/or a BCG (or IE Matrix) by region. Focus on implications of your matrices as per the upcoming recommendations. Perhaps the most important strategic decision facing firms annually is allocation of resources across divisions/segments, so be divisional throughout presentation .
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis Recommendations – 2 Minutes Show 10 recommendations with associated costs or savings; add up the costs to obtain a total $ capital needed for the next 3 years. Highlight several recommendations, giving your reasoning and associated costs.
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis EPS-EBIT Analysis – .5 Minute Illustrate and discuss your EPS-EBIT analysis and financing decision. Focus on implications of your analysis, rather than the numbers.
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis Projected financial statements – 1.5 Minutes Begin with the income statement. Relate changes in income statement to your recommendations, rather than to historical percentage changes. Show how you transferred net earnings to the balance sheet’s retained earnings row. Highlight several items on the balance sheet, such as capital surplus, long-term debt, and property/plant/equipment – as per changes expected given your recommendations.
Guidelines For Presenting a 10-Minute Strategic Management Case Analysis Conclusion – .5 Minute Compare/contrast your recommendations versus the company’s plans, and /or a rival company’s plans. Show several projected financial ratios to reveal the firm’s improving financial position. Genuinely seek questions from the audience, so keep your PPoint active on the screen.