case study by unstop 2 slider ppt submission.pptx

this ppt shows a case studyt by our team for a case study competition

1. TEAM : DIL SE DISQULAFIED HARI JAGANNATH JAIN RAJVARDHAN SINGH NITESH PATEL

2. Problem Definition PROBLEM STATEMENT : Scaling across diverse market and bridging the gap between retailers by building a digital habit. habit KPI’s CURRENT STATUS : Channel partners - 3500+ Pre-sellers - 5000+ App widespread - 70,000 Visible outlet - 1.2 Million Invisible outlet - 1.8 Million PRIMARY RESEARCH : Comprehensive interview with two merchants from Metropolitan City(Raipur) and Town( Kanker ). The majority of small retailers are currently ignorant of Coke Buddy's existence. Retailers are more concerned about delivery time, return procedures, and online credit options that are already available. Many retailers find themselves drawn to incentives, awards, and cashbacks. KEY OBJECTIVES Discovering complications related to increasing B2B purchases through Coke Buddy Curating and analyzing the associated costs of innovative solutions to major problems PAIN POINTS Complex Onboarding Integration Challenges Lack of personalization Inventory Management Price haggling By integrating A price negotiation chatbot. Limited Tech Savviness Delivery time uncertainty and Returns More Credit Options Enhanced routing and logistics optimization A return policy can increase customer retention rates by up to 30% or more. Buy now, pay later ( BNPL ) option can show a progressive expansion in sales. The BNPL market has grown by 14x GMV during FY'19-FY'21 and is expected to show incremental growth of 400% CAGR in 2021-2026E. Promoting the Buddy App through newspapers Organizing retailer training workshops Barriers and strategies for poor e-B2B sales in India : Stock shortage & MOQs Loyalty Rewards Many retailers have complaint about shortage of stock on google play store . A 35% decline in customer orders has been triggered by minimum order quantity. These initiatives have a remarkable 70% increase in customer retention potential. As illustrated in the bar chart, where loyal customers can contribute up to 80% of total sales. Buddy Coins Refer & Earn Metro | Onboarding | Tech Savviness = Inventory level Service Profit Growth

3. STRATEGIES AND APPROACHES : Unique Market Invisible Market Hometown Heroes Partnership with local artists. Use catchy local words in advertising channels, partnerships with local media outlets, and work with local artists over social media platforms to promote Coke Buddy. Collaborating with regional distributors to improve logistical services and use mobile distribution trucks to serve niche markets. Market Precision Extras Social responsibility programs for retailers like Nestlé supports various programs related to nutrition, water, and rural development, benefiting communities and retailers that sell their products. Providing loyal retailers with Buddy Coins as incentives that can be redeemed for future purchases. While Coca-Cola suffers from regional variety and rural affordability, which results in a lower number of return retailers, Paperboat benefits from a wide selection of products that target more businesses and cater to regional tastes. Example : Imli Ka Amlana , Neer More, Jaljeera , etc . Monetary incentives Annual Contests b/w retailers Coco-Cola gift baskets tour package wide varieties of Regional flavours Pilot test Demand & Supply Select a sample population closely mirroring your target market within the untapped market, considering key performance indicators (KPIs) like location and demographics. Maintain open communication with pilot test participants, and be prepared to adapt your strategies based on feedback and insights received. Ensure participation of peddlers in local melas, workshops and events for Guerrilla marketing. Merging with existing established e-giants, governmental agencies, and NGOs to penetrate into deeper areas. Expand payment choices, including flexible financing and microloans, to enhance affordability for financially constrained consumers. Continuous customer support by creating a retailer feedback loop