case study rapido e bike taxi ban in India.pptx

case study rapido e bike taxi ban in India.pptx

1. Sudden Ban of the Emerging Market of Bike Taxis in Delhi

2. Protagonist - Dharam

3. The Delhi Transport Department on February 20, 2023 issued a public notice to stop plying their bike and taxi services effective immediately. The transport department has earlier cautioned bike taxis against plying on the roads of Delhi, warning that it was a violation of the Motorcycle Act, 1988 that would make aggregators liable for a fine of Rs . 1 lacs .”

4. Now the situation is “Unlike autos and taxis, bike drivers do not have any union," nobody will be there to assist them when they require.

5. They are entirely unsupported. There is no designated contact who can provide them with necessary information. What would happen to all bike taxi drivers?

6. While business experts believe that the impact on Ola and Uber would be minimal because the majority of their revenue comes from auto and cab services, the major impact is on Rapido's According to industry estimates, ride-sharing businesses in Delhi record 500,000 to 750,000 bike taxi travelers per week. With over 120K drivers and up to 2 Million rides every week, Delhi is also the largest market for bike taxis. As a result, the prohibition has hampered the service and last-mile connectivity that it provides. Rapido's losses soared 2.6X in FY22 to Rs 439 crore , according to the company's financial statement filed with the Registrar of Companies.

7. The Spectrum of Stakeholders : The ban on bike taxis affects various stakeholders, each with their own perspectives and interests. The government, concerned about regulatory compliance and safety, takes action to address potential risks associated with bike taxis. Society , on the other hand, experiences the loss of an affordable and convenient transportation option, impacting daily commuters and last-mile connectivity. The common people, like Dharam , find themselves caught in the middle, facing financial uncertainty and the fear of not being able to support their families .

8. Conclusion The sudden ban on bike taxis in Delhi has had far-reaching implications for both the bike taxi industry and the livelihoods of drivers like Dharam . Regulatory challenges, safety concerns, and legal issues have hampered the growth of this emerging market. The case study highlights the need for appropriate regulations, licensing frameworks, and insurance coverage to address the concerns associated with bike taxi services . The future of the bike taxi market in India remains uncertain, requiring a comprehensive approach to address the regulatory complexities and ensure sustainable growth.