Case Study: Saving Strays Development Program

The Saving Strays Program, fully implemented under the Social Innovation Challenge (SIC) Incubation Phase with iVolunteer Philippines, aimed to enhance awareness, garner supporters, and foster champions for Cats of Sorrento and Saving Strays Philippines.

Through a comprehensive strategy encompassing community engagement, volunteer mobilization, and sustainable development initiatives, the program sought to address stray animal welfare issues while building a robust network of stakeholders.

The Saving Strays Program has made significant strides in fostering awareness, garnering support, and cultivating champions for the welfare of community cats in Sorrento. Through strategic initiatives and collaborative efforts, the program has not only addressed immediate challenges but also laid the foundation for sustainable impact. Moving forward, the program aims to expand its reach, deepen its engagements, and continue its mission of creating a better future for stray animals.

1. Full Implementation of CCX Creatives Co.
Camy and the Reserved 2024 ©
Development Program

under Incubation Phase

during Social
Innovation Challenge
with ¡Volunteer
Philippines.
@catsofsorrento
@savingstraysph
an tee Stra S
by Rupert Don Bontigao

2. Project Role

Brand Designer
/ Mktg. Strategist /

Rupert believes that creativity is essential in every organization and the
power of collaboration fuels growth and innovation. He is a multimedia and
marketing professional with a strong background in Visual Design, Business
Planning, Brand Development, Content Strategy, and Digital Marketing,

In 2017, he founded CCX Creatives Co. and has since then created many
brands, worked with various businesses, and oollaborated with different
organizations both local and abroad.

“Above: Rupert duing Final Pitching at BookNook SM Aura, Taguig PH last Feb 23 2024.
‘Social ovation Challenge 2023 of Volunteer Phiippines.

3. Content

cats of À
Sorrenty

We are

Cats of
Sorrento,
and this

is what we
advocate

#SavingStraysCampalgn

Project Overview

Campaign

01 About
Cats of Sorrento.
Strategies
03 Strategic
Roadmap
Impact

0 5 ‘Accomplishment
Report

02 Launching of
SavingStrays
Deliverables
04 Project
Implementation
Conclusion

06 Future of
SavingStrays

4. About The Brand

AA)

Cats of Sorrento is community-based volunteer organization from Pasig City,
Philippines committed to stray cats welfare within Sorrento Oasis Condo

Community. Its mission is to create a safe space through humane management,
animal welfare education, and collaboration between community stakeholders. Advocacy Stray Cats Welfare

5. Establishing the brand

Overview

The initial goal was to establish the “Cats of
Sorrento”s brand online to raise awareness and
educate the people in Sorrento Community to
address stray stigma and animal abuse.

This project was launched last January 2023 to help the volunteer group to seek
internal and external support and gain its official recognition from the Sorrento
Oasis Property Admin and its Board of Trustees

Brand Launched - January 2023

6. Check Brand Kit for reference

tit

Development
of The Brand

The Creation of Cats of Sorrento

Creation of The Brand

Renaming the volunteer group from Sorrento Oasis Community Cats to “Cats of
Sorrento”, Designing its Oficial Logo to represent the stray cats and the
‘compassion of the volunteers since they started as group of feeders in 2021.

The Now of The Brand

Cats of Sorrento has successfully established their online presence, gaining more
supporters within and outside the community, and on its way to become the Official
Cat Community Group of Sorrento Oasis.

The Future of The Brand

The future vision of Cats of Sorrento is to become a safe, friendly, and sustainable
cat community. With the help ofthe ASavingStrays, it paves the way in inspiring
influencing, and empowering stray communities, altogether advocating for the
same cause in ending stray homelessness, animal rescue, and breaking the stigma
they get in their respective communities.

7. HC

#SavingStrays
#SavingStrays

#SavingStrays

Initial Launching - May 2023

Itis strategically designed and planned for Cats of Sorrento. An initiative that aims
to raise awareness about the importance of caring for stray cats and creating a
safe, friendly, and sustainable environment for them.

Full Implementation - September - December 2023

“The Saving Strays Program has been fully implemented under the Social Innovation:
Challenge (SIC) Incubation Phase with ¡Volunteer Philippines, aimed to enhanoe
awareness, garner supporters, and foster champions for Cats of Sorrento and,
Saving Strays Philippines

8. The Campaign 000

Launching of

oavingotrayS

Social ‘Through a comprehensive strategy

Innovation ‘encompassing advocacy awareness,
community enasos ent) volunteer y
e am SavingStrays
‘sought to address stray animal welfare

issues while building a robust network of
stakeholders.

9. The Problem

People’s
Mindset

The community cats of Sorrento has been receiving constant backlash from the
residents due to the No-Pet Policy of Sorrento Oasis. Last December 2023, one

resident started a petition to send them to the city pound. This made me pushed to
finally volunteer, help the community cats and the volunteer group gain its deserved

recognition.

10. #SavingStraysCampaign

Business Strategic Roadmap

ED EEE

Our Strategy

Marketing Funnel

Starting from awareness
‘campaign, this wil help to generate
leads converting supporters who
became donors & sponsors.

Content Storytelling

Using the Content Strategy as
‘our guide, story-driven contents
will attract more audience to
support our cause, Helping us
‘gain more awareness and
engagement.

Sustainable Development

Launching of Cat Profiing
Initiative, Volunteer & Adoption
Programs, Network Building &
Collaborations, Merchandise
Seling to raise additional funding.

11. Overall Development

® Content Strategy
Deliverables

% Calendar Plan
Business Plan ° BrandKit
% Project Management % Content Creation

12. Case Study Increase Awareness

Project
Implementation

13. Incubation Phase
Q4 2023

Timeline

Sep 2023

Preparation Stage

‘The first step to educate the community is
raising awareness about strays, Data-
driven forms wil help us gain insights about
‘cat community management.

Oct 2023

Awareness Stage

‘Once awareness is established, we willlead
‘conversion programs such as Volunteer
and Adoption initiatives as well as
fundraising drives,

Nov 2023

Lead Conversion
+ Network Building

‘When we are able to gain new volunteers,
we can delegate tasks that will help us
raising funds for our operational activites.

Dec 2023

Impact Building

Given the results of the first 3 phases under
Incubation, we can invite other
‘communities to do the same and make an
impact.

14. See Accomplishment Report Q4
for the Complete impact Details

63K >

1. Awareness Rate (Online & Offline)

‘Achieved a total impression rate of 63K (FB & IG).
‘marking a remarkable 613.2% increase compared
to 03 of 2023. Engaged with over 12K accounts
and 600+ residents.

Key Results / Impact

2.1Ka

2. Supporters (Internal & External)

Gained 1865 supporters, comprising 1760 online
followers and 105 residents, averaging 67 active
‘community members, 137 supporters contributed
through donations, sponsorships, and pledges.

108K >

3. Total Raised Funding

Raised Php 108,485.00 in funding, including
pledges, sponsorships, and donations, and
generated Php 32,364.00 in merchandise sales,
‘supporting various stray welfare activities.

15. Key Results / Impact

DEVELOPMENT STAGES

See

Impression Rate
613% Increase Vs. Q3

Q4
for the Complete Impact Details

150+ Content/Stories
12K Accounts Reached

Gained Supporters 1,865 SocMed Followers.
dá Both Internal 8 External 137 Donors 8. Sponsors
Raised Funding 104 Donors
124% Increase Vs. Q3 33 Bazaar Customers
CAT COMMUNITY VOLUNTEER ENGAGEMENT PARTNERSHIP BUILDING

16. Case Study

Notable
Impact

Scan QR Code to View
Full Accomplishment Report Q4
for the Complete Impact Details

Aware & Educated Community

More than the numbers above, we observed less backlash from the residents
receiving to almost zero complaints during Q4 2023 compare to previous online
feedbacks. Sorrento Community is now aware that a volunteer group exists.

People Initiate to Donate

The result of the awareness campaign garnered more supporters for our cause
which donated, sponsored, and pledged to help the community cats. A number of
supporters intated to donate cat food, pet supplies, and monetary help.

Financial Impact

‘As we gained more awareness and online engagement resulting to more
supporters and donors, this highly impacted our funding capacity supporting our
financial expenses for food, vaccination, vet bills, supplies, and other misc. expense.

Interest to Collaborate

Brands, business, and animal organizations has shown interest to partner and
collaborate with Cats of Sorrento leading to MOA Proposal and Cat Merch
Launching making the Bazaar-For-A-Cause Event a success.

17. Partnerships

+

‘CARA Welfare Philippines

Gained
Partnerships

CARA Welfare CARA Welfare Philippines is a non-profit
Philippines ‘organization that promotes compassion
for animals. It was was formed in 2000
by a dedicated group of animal lovers
determined to help the plight of animals in
the Philippines.

ot

18. iVolunteer ¡Volunteer Philippines is the first and only
oigo an Philippines

= ivG@LUNTEE

tech-based non-profit organization in the
Philippines which focuses on volunteer
development. The biggest volunteer
platform - online portal in the country with
different Corporate Partners, NGO's, and
‘Community-based Organizations,

02 Partnerships

19. Brand Collaborations

03 WIGX Design is an
SME supporting

animal welfare through

cust. pet ilustrations,

Merchandise

20. Other Partnership & Collaborations

Fat Cat PH is a Cat-
Inspired Bar in Makati City

supporting animal

04 rescuers & orgs.

KlayGoghis an Art-
Based SME offering
customized polymer

clay figures.

Q4

2023

Cats of Sorrento was
invited by Handyman
for the product launch

of Cat Chew Brand.

HANDYMAN

COME AND
JOIN US!

X. Robinsons Place Antipolo
“Truredoy, Oct 9,2028 42M

21. Testimonial

Nancy Cu-Unjeng
President, CARA Philippines

"Cats of Sorrento serves as a
modern example of how one can
initiate a significant impact in a small
community, setting a model for
others to emulate.

22. Conclusion

The Saving Strays Program has made significant strides in fostering awareness,
garnering support, and cultivating champions for the welfare of community cats in
Sorrento, Through strategic initiatives and collaborative efforts, the program has not
only addressed immediate challenges but also laid the foundation for sustainable
impact.

Moving forward, the program aims to expand its reach, deepen its engagements, and
continue its mission of creating a better future for stray animals in the Philippines.

24. Final Pitching

Social |
Innovation

‘The challenge is back! Get ready to innovate!
Sign up for the

scial.
innovation
CHALLENGE BREEX

NEE santo sign up

Rupert became a finalist of the Social Innovation Challenge of ¡Volunteer Philippines. Chosen
as one of the Top 6 Social innovators in the Philippines, pioneering the #SavingStrays Campaign
— evolved as a Development Program and Community Platform to address stray welfare issues
in the country using sustainable solutions.

Through a comprehensive strategy encompassing advocacy awareness, community
engagement, volunteer mobilization, and sustainable development initiatives, the program sought
to address stray animal welfare issues while building a robust network of stakeholders.

25. Thank
Ou

March 2024
CCX Creatives Co. Presentation www.cexcreatives.co

26. About CCX

Wearea
Multi-Disciplinary
Creative Studio

Founded in 2017, CCX Creatives Co. is a multi-disciplnary creative studio based
in the Philippines. Focusing on visual design, brand development, business
planning, digital marketing, and creative direction.

We work with all types and sizes of organizations around the world to help them
meet their business goals with the application of design thinking principles. Our
flexibilty and personal approach allows us to create strategies and programs that
address each clients specific needs.

27. CCX Creatives Co.
Rupert Don Bontigao

LET'S WO
TOGETHE

Address Email Website

Manila, Philippines [email protected] www.cexcreatives.co
[email protected]