CCAvenue Features Presentation

Founded in 2001, CCAvenue is the largest Payment Gateway in India today and currently powers more than 85% of the e-commerce merchants in the country. No wonder the majority of Indian e-commerce merchants choose CCAvenue, the tried and tested payment gateway over other newbie gateways with tall claims!

1. India’s No. 1 Payment Gateway

2. Why CCAvenue??
Foundedin2001.
LargestPaymentGatewayinIndia
Powersmorethan85%ofthee-commerce
merchants.
TriedandTestedpaymentgatewayoverother
newbiegatewayswithtallclaims!
NowonderthemajorityofIndiane-commerce
merchantschooseCCAvenue

3. Maximum Reach
Offers 100+ Payment Options like no other
Payment Gateway in India.
5CreditCards,50+DebitCards,50+Net
Banking,4CashCards,and2MobilePaymentsa
bouquetthatenablescustomerchoice.
Caters to the ever growing mass of Indian
banking, financial and tech savvy customer base.
Enhances merchant's business potential by
maximizing customer reach and potential across
geographies.

4. Scalable & Best Success Rates
Cuttingedge,scalableITplatformandtechnologythat
processed100millionplustransactionsinthelast
financialyearandhascapacitytoprocess10Xmore!
Offersinnovativeprocessenhancementsincluding
handshakesandAPIstoenhancemerchanttransaction
conversionratios-InSimplewords-Itprovidesthe
bestsuccessfultransactionconversionintheindustry.
Morethan10yearsofexperienceofconnectingto5
CreditCardcompanyswitches,50+Indianbanks'Core
Bankingsolutionsand4CashCardserviceprovider
systems-EXPERIENCECOUNTS!

5. TRANSPARENT
CCAvenue 'Smart Analytics' offers you a
comprehensive statistical online report and a
transparent view of all your transactions in real time.
Provides complete transparency and total control on
maneuvering transactions thereby empowering you
to take informed decisions.
Offers daily email reports of all your transactions -
hourly transaction, success rate, options contribution
ratio, gateway downtime and others so as to keep
you on top of your business.

6. INNOVATIVE
CCAvenue PhonePay
CCAvenue Invoice Payment System (IPS)
Mobile Checkout Page
CCAvenue In-built Advanced Shopping Cart
CCAvenue Transaction Failure

7. COMPATIBLE
Carts love us. ;)
Preferred payment gateway forDozens
of shopping carts, with more integrating
every day.
We also have ready made CCAvenue
integration API'sfor the following third
party shopping carts
The Integration kit provides you codes in
ASP Active Server Pages
JSP -Java Server Pages
PHP -PHP: Hypertext Pre-processor
ASP.Net-Framework 1.1 with any database
server

8. SECURED
AchievedthenewPCIDSS2.0StandardsofCompliance,
whichmakesitoneofthemostsecurepayment
gatewaysintheworld.
CCAvenue®usesindustry-standardVeriSign's256bit
SSL
strictin-housesecurityguidelinesforensuring
confidentialityofyourcustomerinformation.
CCAvenueF.R.I.S.KisanunrivalledHeuristicFraud
Detectionenginethatprovidesanunprecedentedlevel
ofriskdetection
CCAvenue F.R.I.S.K is an unrivalled Heuristic Fraud Detection engine that provides an
unprecedented level of risk detection
CCAvenue also uses tried and tested methods like Authorize and Capture
(http://www.ccavenue.com/authorize.jsp) as well as C.V.V (Credit Card Verification Value
(http://www.ccavenue.com/cvm.htm) to reduce the incidence of charge-back and fraud.

9. CCAvenue F.R.I.S.K
CCAvenue“FraudandRiskIdentificationSystemand
KnowledgeBase”providesyouthebenefitoftherisk
relatedexperienceandexpertiseofprocessingmillionsof
transactionssoastominimizeriskforeachofyour
transactions.
Benefitsofautomated,State-of-the-ArtCCAvenue
F.R.I.S.K.riskmitigationenginewhichusesthecountry's
biggestavailablenegativeandhighriskdatabaseof
fraudster'scardnumbers,I.P.addresses,emailIdsetc
collectedfromchargebacktransactionsofthousandsof
ourmerchantsoverthelast12years!
Qualifiedandexperiencedriskmanagersavailableat
yourserviceservicingonlinetransactionrelatedrisk
issuestoourin-houseexperts!Thishelpssavelakhsof
rupeesintransactionlossandcardcompanypenalties

10. CCAvenue M.A.R.S
CCAvenue M.A.R.S. offers you the most advanced and
critically acclaimed Accounting and Reporting System.
This unique back-end platform offers you an absolute
position of control with respect to all activities related
to your transactions, namely; capturing, cancelling,
refunding, etc.
It also enables a comprehensive track of micro (by
transaction) and macro (by overall) online business.
CCAvenue M.A.R.S. provides useful MIS and
transactional datafor your daily business operations.
CCAvenue M.A.R.S. has great features that include
various transaction enhancing interfaces and also 'User
Management' facilities for selective / restrictive user
access and controls.

11. CCAvenue Super Support
CCAvenue Super Support
provides 24/7 support -365
days to back-up your online
business efforts.
CCAvenue Super Support is
available to all merchants and
customers through various
options -email, chats and calls.

12. CCAvenue EMI option "Pay Flexiway"
For Consumers:
oEasy, simple & hassle free
oHelps obtain aspirational products when
desired
oManages budgets & personal cash flows
oNominal interest cost compared to other
loan types
For Merchants :
oExpands customer reach and penetration.
oEnables positive customer purchase decision making thereby enabling higher
conversions.
oIncreases the average purchase value.
oSafeguards margins by avoiding discounts.
oMaintains brand image & appeal.

13. Saves you the hassles of constant follow-
ups via email, chats or phone calls
Features a user-friendly interface with a
seamless design
CCAvenue Live Monitoring Pro
Keeps you well informed by providing live
updates on server and transaction status
across all payment options
Symbols used forCCAvenue LIVE MONITORING PRO.
Green Up Arrow:Bank PG Server is Up and Running
Red Down Arrow:Bank PG Server is Currently Experiencing Downtime
Orange Fluctuation Symbol:Fluctuations Observed During the Processing of
Transactions
Unknown Status Symbol:Unknown Status of Server/Transaction

14. CCAvenue SNIP
Social Network In-stream Payments
Collect payments in-stream across Social
Networks Instantly
CCAvenue S.N.I.P.™Collection Service allows businesses
to sell and collect payments in-stream and in real-time on
social networks likeFacebook, Twitter, Pinterest, Tumblr,
Instagram, Whatsapp, Google+and many more!
No more Shopping Carts
No more "Proceed to Pay"
No more redirection to merchant website

15. CCAvenue Mobile Checkout Page
A report by Nokia Siemens Networks has revealed a 54 per cent
increase in mobile data traffic in India between December 2011 and
June 2012. (source)
Boston Consulting Group (BCG), there is more than an ample scope for
mCommerce in India. At present, India has over 800 million mobile
subscribers, including 240 million with bank accounts, and 20 million with
credit cards; there are 88,000 bank branches and 70,000 cash points. The
additional fact is that the half of Indian households is still unbanked,
including 42% holding at least one mobile phone. This opens a great
opportunity for mobile phone industry and financial institutions to galvanize
mobile commerce services in India.
(source)
The latest BCG report has also projected that the fee-based revenue from
mobile commerce could be well over $4.5 billion by 2015 in India. Banks,
mobile service providers and device manufacturers all have considerable
opportunity to generate this revenue.
(source)

16. CCAvenue PhonePay (IVRS)
24*7 Operations
Real-Time Credit Card / ITZ Cash Cards Processing
Biggest Bouquet of Credit Cards / Cash Card processed
Real-Time Web Reporting and Statistics via Web
Interface (CCAvenue® M.A.R.S. Account)
100% PCI Compliant Credit Card Processing for maximum
security
In-Built Risk Management Engine to mitigate frauds and
save you from chargeback related losses
Zero setup or recurring fixed costs
Your CCAvenue account works for both your website as
well as phone sales.

17. CCAvenue Smart Analytics
Hourly Transaction Report
Transaction Summary
Success Ratio Report
Payment Option Contribution Report
Payment Gateway Updates
ALLTHISINASINGLECLICK
We help you increase your sales through our
analytics and better success rate.

18. CCAvenue User Management
Manage/ protect your crucial customer data.
CCAvenue allows creation of multiple users with
restricted rights for your CCAvenue M.A.R.S
account.
An Account Owner or Administrator has
complete access to all the features of the
Merchant Interface.
He can create multiple sub-users with unique
logins, assign & manage their roles & privileges as
per their department requirement & also modify
their user's permissions

19. Talk to us!!
For any queries regarding our product & services, or for any other assistance,
do reach us at: [email protected] call on [phone].
Avenues India Pvt Ltd.
Level II, Plaza Asiad, S. V. Road,
Santa Cruz (West), Mumbai-
400054, India.
Tel:[phone].
Fax:[phone]