Ccd a lot can happen over coffee

PPT ABT CCD and its founder!!

1. Osama Uddin (113081) Md. Imran Ali (113080) Pulkit Agarwal (113105) Mukul Chaudhary (113083) Naresh Kumar (113085) Moksha Singla (113082) Trailblazers

2. Founded By V. G. Siddhartha

3. Founded By In 1996 V. G. Siddhartha

4. V. G. Siddhartha An Indian businessman from  Karnataka Obtained masters degree in econmics from Mangalore University, Karnataka

5. Coffee Business Started in 1993 grows coffee in Chikmagalur , Karnataka exports about 28,000 tonnes of coffee annually and another 2,000 tonnes locally Amalgamated Bean Company, has a annual turnover of Rs 25 Billion Have 200 exclusive retail outlets by the name Coffe e Day in South India Currently ABC is I ndia’s largest exporter of green coffee Amalgamated Bean Company

6. Other Business Global Technology Ventures Ltd. Started in 2000 A company that identifies, invests and mentors Indian companies engaged in cutting edge technology Banana Exports Has 3000 acres of banana platation The Dark Forest Furniture Company Factory is planned to open Chikmagalur , Karnataka Initially plans to supply furniture at CCD outlets he also holds board seats in GTV , Mindtree , Liqwid Krystal, Way2Wealth and Ittiam .

7. India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India Network strength: Over 1400 cafés in 200 cities/towns across India and growing Average Footfalls: 200 per café per day

8. Mission “To be the best cafe chain by offering a world class coffee experience at affordable prices.”

9. SBU (Different Divisions) Coffee Day Fresh 'n' Ground. Coffee Day Xpress. Coffee Day Take away. Coffee Day Exports. Coffee Day Perfect. (FMCG Packaged Coffee) division.

10. Major chunk of CCD customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage. The group comprises of mainly college going students and young working professionals Key Target Audience

11. Average dwell time at café: 45 minutes Meeting place for 15-35 year olds The place people visit most after “home and workplace/college” A place where people meet friends and colleagues, in groups of 3 or more A place where people rejuvenate and are free to be themselves rather than a place to be “seen at”

12. Sex Ratio & Marital Status There is a definite skew towards singles: 66% singles, 27% married & 7% others.

13. Segmentation Target Positioning Who hangs out at CCD?

14. Competitor Analysis

15. Advertising As a reaction to the launch of Starbucks in India, CCD debuted with TV Ad – Sit down-ism Gives customer a purpose for hanging out Word of mouth Subtle advertising in movies and TV serials Print and social media Sponsoring college events and giving out discount coupons Tie up with different corporates Presence of outlets in all areas

16. In-house branding

17. Store Locations Generally located in high street / family entertainment centers Gas stations Near colleges Near popular business centres

18. Café Coffee Day Network of 1450 cafes across India 185 cafes 64 cafes 172 cafes 191 cafes

19. STORE ATMOSPHERE

20. STORE ATMOSPHERE

21. A lot more can happen over coffee… Thank You..!!