Centaur Research , also known as C Research, company credential

Centaur Research, also known as C Research, specializes in Mobile Surveys, In-person Focus Groups, and Online Focus Groups with Webcams for comprehensive market research solutions.
Centaur Research specializes in customized ad-hoc research and tracking studies across sectors like Consumer, Agriculture and Animal Health, Healthcare, Automobile, and Retail Services.
www.c-research.in

1. CENTAURRESEARCH
ABRIEFINTRODUCTION
www.c-research.inMay 2024

2. ➢Comprehensive market research firm headquartered in Mumbai, India.
➢Provides research, analytics, and consulting solutions to domestic and
international clients.
➢Offers tailor-made solutions with unique methodologies and technology.
➢Delivers high-quality insights across various sectors.
➢Multidimensional market research agency with over 12 years of industry
experience.
➢Works closely with clients, providing a hands-on approach to campaign
management.
➢Builds lasting relationships with clients, emphasizing personalized guidance.
➢Established relationships with international companies since inception.
➢Expansive research network spanning 300 cities within India, enabling
targeted market reach.
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Company Overview -Centaur Research
Centaur Research www.c-research.in
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3. Experience
✓12year old
company
✓Team with vast
industry exposure
toworkwithglobal
and national
brands
✓Industry expert
operationteams
Network
✓PANIndia
coverage
✓Network of
nationwide
Interviewersand
Supervisors
✓Network coverage
ofTier II,Tier IIIand
RuralIndia
Quality
✓Differentiatethe
industry by delivering
the superiorquality
✓100% authentic data,
no compromiseon
quality
Cost
✓Offering competitive
pricing
✓Providing the most
competitive rates in the
market
Priorities
✓Customervalue
✓Customer service comes
first
✓Liveupdatewith
100%transparency
Advantage
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4. AreasofExpertise
•Primary Data Gathering
•Online Survey Administration
•Secondary Data Procurement
•FGDs, IDIs, Ethnographic Studies
•Moderation and Transcription Services
•Translation Assistance
•Survey Programming
•Data Tabulation
•Data Analysis
•B2B Research Solutions
•Agricultural Technology, Animal
Health and Nutrition
•Product Testing and Analysis
•Advertising Effectiveness Studies
•Consumer Behaviour Research
•E-commerce Market Analysis
•Mystery Shopping Evaluations
•Pharmaceutical Studies
•Hospital Feasibility Assessments
•Patient Insights
•Health Care and Public Health
Analysis
•Concept Testing
•Consulting Solutions
Marketresearch Healthcareresearch DataCollectionServices
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5. Offline
Quantitative Qualitative
•FacetoFace–Offline
–CAPI
–CATI
•CentralLocationTests
•Pen&Paper
•Mobile surveys and Online
IDIs with webcams
•IDIs
–Face-to-face
–Telephonic
•FGDs, In-person focus
groups.
•Diads&Triads
•Ethnography,Immersions
•MysteryShopping
Online
DataCollectionMethodologies
We're flexible, always ready to use the best methodology, whether it's ours or the client's choice.
Quantitative
•OnlineSurveys
•CAWI
•PhonetoWeb
•IVRBasedSurveys
•Qualitative-FGD’s,IDI’s,Online
Bulletinsetc.
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www.c-research.in
www.c-research.inCentaur Research
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6. ProjectPlanning
❖Team training –
Training of
interviewersand
supervisors.
❖Wealwaysgive
the live training
toourteams
❖Create a
dashboard to
update daily
progressreports
❖Limitedaccessto
the client to
check daily
progress
❖Create a WhatsApp
group of the project
(include client
contacts)
❖Live tracking of the
interviewers&
supervisors
❖Evaluationof resources
❖Conducts the
pilotinterviews
to check the
flow of the
questionnaires
❖Sharefeedback
with client and
finalize the
questionnaires
❖Selection of
research and data
collection team
as per project
requirement
❖Allocation of best
possible
resources
Briefings&
trainings
Creating
dashboard
Understanding the
project
requirements
❖Detailed discussion
with the team to
gain better
understandingof
the requirements
Pilot
interviews
Selectionof
teams
Project
monitoring
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7. ProjectImplementation&Execution
•Mobilizationofteams
•Teammovementtothe
selected/targeted
centers
•Databasemanagement
andsamplings
•Projectinitiationasper
definedguidelines
•Inform local body
regardingthesurvey,if
required
•AccompanyBack-Checks
and Scrutiny is done
duringdatacollection
•Approachtorespondents
at HH/ Office or any
other places defined as
samplingprotocol.
•Separate team is used
fromdifferentrespondent
profile/research
approach
ProjectExecution DataCollection QualityControl
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8. ❖Verify the
responsesof
therespondents
❖Verify if
anyonerush
through
interview
❖Open end
responsesfor
junks, non-
sense response
❖Verify the
respondent
SECmeeting
surveyneed
❖Verify the
quotas with
the
respondents
information's
❖Random
checks to
verifygenuine
respondents
❖Consistencyin
responses
❖Interquestion
validation
❖Logicalerrors
❖Verify the exact
location of the
interview
❖Track the
interviewer
movements
❖Reviewthe
traveltime
and directions
❖Verify the
sound
recordings
during
interview
❖Verify if
interviewer
clear in
instructions
❖Timingofthe
response
through
recording
❖Verify the
number of
interviewsin
aday
❖Verify the
durationof
interview
❖Gapbetween
two interviews
Response
Quality
Respondent
Quality
Location
Validation
Recording
Validation
Interview
Duration
Data
Consistency
QualityManagementSystem
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9. OurManagement Team
Chandra Shekhar
Managing Director
❖Over 21 years of experience in market research across diverse industry verticals.
❖Holds an MBA in International Business and an M.Sc. in Mathematics.
❖Possesses a formidable skill set blending business and analytical expertise.
❖Collaborated with leading companies, both national and international.
❖Experience spans various product and service categories.
❖Holds an MBA from a prestigious management institute.
❖Boasts over 12 years of experience in qualitative research.
❖Successfully completed qualitative and quantitative assignments.
❖Industries covered include Pharma, FMCG, IT, Beauty Products and government
scheme projects.
❖Possesses very good pharmaceutical and healthcare industry experience.
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Shanti Bala
Client Servicing Executive
Centaur Research www.c-research.in
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10. Certifications
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11. www.c-research.in
www.c-research.in
Delighted clients in AgTech, Agriculture and Animal Health
Centaur Research excels as India's top provider of agricultural market research
Centaur Research
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12. Some of Our Happy esteemed clients
Centaur Research www.c-research.in
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13. Centaur Research
atCentaur Research
Raj Estate Tower,
Mira Road East,
Mumbai-401107: India
Email Address:
[email protected]
ContactNumbers:
[phone]
Contactus
Centaur Research www.c-research.in
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[phone]