Channel management KANNAN DEVAN TEA

channel management of KANNAN DEVAN TEA.Their products, Branding,advertisement etc

1. CHANNEL MANAGEMENT KANAN DEVAN TEA RESHMA RAMESH RAJADHANI BUSINESS SCHOOL

2. INTRODUCTION Kanan Devan is one of the most sought after brands of Tata Tea Tata Tea is the largest tea brand in India and the second largest one in the world . Kanan Devan has its plantations in Munnar mostly border of Kerala and Tamil Nadu. Manufactures 70 million kg of tea in India controls 54 tea estates in Assam, Kerala and west Bengal

3. TEA PRODUCTION PROCESS Plucking Withering/wilting Disruption Oxidation/fermentation Fixation/ kill-green Sweltering/ yellowing Rolling/ shaping Drying Curing

4. FINAL PRODUCT

5. PRODUCTS Tata Tea has the following major brands in the Indian Market: Tata Tea Tetley Kanan Devan Chakra Gold Gemini(Agni)

6. BRANDING

7. DISTRIBUTION

8. PRIMARY MARKETING CHANNEL

9. SECONDARY MARKETING CHANNEL

10. PROMOTION BTL Activity in 150 retail outlets, Kolkata Promoter in every outlet. Involved Difference of CTC & Dajeeling Tea Distribution of Leaflets Running the promo consumer scheme- Free Britannia Cookies with 100gm pack & Ceramic Tea Mug with 250gm pack

11. TRANSIT ADVERTISING

12. Cause Related Marketing – Tata Tea Jaggo Re Campaign Promoted voter registration across the country Targeted younger generation of first time voters. 3,20,000 youngsters registered. Against Corruption NGO ‘janaagraha Centre for Citizenship & Democracy, & A cooperate “ Tata Tea”. Campaign is a good fit to their attempt to umbrella brand all their tea brands. Differentiate tea brands.

13. THANK YOU……