Chapter_2 Lecture note for Agricultural Marketing Extension

Agricultural Marketing Extension

1. Chapter Two: Agricultural Marketing Information Service (AMIS) March 5, 2022 1 M arketing information system : consists of people, equipment and procedures: t o gather, sort, analyze, evaluate and distribute needed, timely and accurately information to marketers It is an important facilitating function for it provides comprehensive and accurate information for the smooth operation of the marketing system.

2. Chapter Two: Agricultural Marketing Information Service (AMIS) March 5, 2022 2 .

3. . March 5, 2022 3 Used to identify and define market opportunities and problems Generate, refine, and evaluate marketing performance Monitor marketing performance Improve understanding of marketing as a process Information The Role of Marketing information

4. Marketing Information March 5, 2022 4 Enhances the development of markets by stimulating competition and reducing the wide variation in marketing costs and prices over time and places. Plays an important role for designing market-based policies and encouraging investment in the production-distribution system.

5. Marketing Channels/Chain March 5, 2022 5 Distribution channels - are systems of institutions and resources that move products. Pathways taken by goods as they flow from points of production to points of consumption. Depending on the state of a given economy, the pathways could be direct and short or indirect and long. The decision to use direct or indirect distribution channels is usually affected by: The number and concentration of potential customers The volume of transaction, The type of the product, and Costs associated with distribution operations and warehousing.  

6. Marketing Information March 5, 2022 6

7. Agricultural marketing information system (AMIS) March 5, 2022 7 An agricultural marketing system is a management information system (AMIS) designed to support agricultural marking decision making. A given agricultural marketing system consists of four sub-systems Production sub-system – (farmers, herders, fishermen, etc.) Distribution sub-system – (traders, wholesalers, retailers, .) Consumption sub-system – (consumers) Regulatory sub-system – (central, regional and local governments)

8. Main components of MIS/AMIS March 5, 2022 8 Internal Record Provide reliable internal or inside info of the firm Collects info from the external sources Used to solve specific marketing problem of the firm Are tools w/c helps marketing managers to analyze data & take better marketing decision Marketing Intelligence Marketing Reserve (MR) Marketing Decision support system 3 2 1 4

9. The role of Agricultural Marketing Information Service for A griculture March 5, 2022 9 Market Adaptable tools and applications (Agriculture Internet of Things (IoT) and Connected Agricultural Services ) Advances in data storage and exchange Open access movement Social media. Partnerships

10. Need for Agricultural Marketing Information Service in A griculture March 5, 2022 10 Wi-Fi….. / Broad band internet Adaptable tools and applications (Agriculture Internet of Things (IoT) and Connected Agricultural Services ) Advances in data storage and exchange Open access movement Social media. Partnerships

11. Ethiopian Agricultural Marketing Information Service (AMIS) March 5, 2022 11 8028 IVR/SMS

12. Individual Assignment 1 March 5, 2022 12 literature review and presentation Marketing agent and their functions Marketing channels Maximum 6 pages including cover page