Chapter 4- HepB-BD- Demand Generation and communication.pptx

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1. Hep- B Birth dose Vaccine Introduction 1

2. Chapter 4 : Demand Generation And Communication 2

3. Outlines 26 August 2025 3 Learning objectives Background Demand Generation/promotion objectives Key Demand generation strategies/approaches Risk and crisis communication Monitoring of demand promotion activities Key messages

4. Learning Objectives 26 August 2025 4 At the end of the module, participants will be able to: Understand different demand generation and communication strategies and approaches for Hep B birth dose vaccine Understand gender inclusive demand promotion activities shaping maternal healthcare access, including facility births and Hep B- BD vaccination. Understand on how to develop and implement risk and crisis communication activities

5. Background 26 August 2025 5 Demand generation and communication activities play a critical role in improving caregivers' knowledge, perceptions, and attitudes toward the HepB- BD vaccine Since the vaccine is introduced into routine immunization programs, it is critical to reach all target populations with highly tailored, inclusive, and gender- sensitive demand creation and communication activities Gender sensitive demand generation is key to address gender related barriers at individual, community and institutional levels. Promoting facility delivery will be mandatory to increase vaccine uptake and timely vaccination

6. Demand Generation/Promotion strategies/Approaches 26 August 2025 6 The demand generation strategies/approaches outlined below should be implemented to achieve the expected programmatic results during HepB Birth dose vaccine introduction and roll out ✔ Advocacy ✔ Social mobilization and community engagement ✔ Program Communication

7. Advocacy/Sensitization workshop 1/3 26 August 2025 7 As HepB- BD vaccine is being given at birth within the first 24 hours of delivery, facility deliveries will be a key entry point to reach the newborn babies for this vaccine. Therefore, advocating for health facility deliveries should not be the responsibility of only the maternal health team but also the EPI team Advocacy on Hep B birth dose vaccine should be integrated with the routine immunization, programs and other RMNCH activities at national and sub national levels Advocacy platforms for Hep B Birth dose vaccine introduction should engage key decision makers, program leaders, practitioners, associations, councils, FBO, community representatives and other influencers aiming to create awareness and ger their support on implementation.

8. Advocacy Sensitization workshop 2/3 26 August 2025 8 Sensitization workshop for media professionals and hotline counselors, religious leaders, community plat forms, volunteers and other stake holders to increase their knowledge and awareness on Hep B birth dose vaccine The advocacy and sensitization workshops should be gender- inclusive to recognize that vaccinating a newborn child is the responsibility of both parents. Launch the introduction by engaging different higher officials, media and community representatives Advocate the vaccine by using national events like WPD& AVW

9. Advocacy/sensitization , 3/3 26 August 2025 9 Key components of advocacy platforms/activities Development of advocacy tools/materials Engagement with key influentials and stake holders Media coverage of the advocacy workshops Partnership building Sensitization workshops Launching Events Commemoration days

10. Social Mobilization and Community Engagement, 1/2 26 August 2025 10 Social mobilization and community engagement is a strategic process that brings together diverse community groups and representatives to raise awareness and foster action The goal is to enhance knowledge and acceptance of communities, ultimately increasing uptake of the HepB- BD vaccine

11. 26 August 2025 11 Social Mobilization and Community Engagement, 2/2 Key activities of Social Mobilization and ● Targeted media campaigns Community Engagement ● Print material development and Collaboration with Grassroot dissemination community platforms Intensive community mobilization Integration into maternal health programs, use pregnant women monthly health conference Community dialogue/sensitization Consider gender inclusive approaches

12. Program Communication, 1/2 26 August 2025 12 Strategic approach that guides what to share and how to communicate information and key messages about immunization benefits Helps for identifying, analyzing, and segmenting audiences with clear communication goals and objectives, and by providing them with relevant information and motivation Tailored and target- specific communication materials and messages will be developed in various local languages for diverse audiences, including caregivers, youth, individuals with co- morbidities, people with disabilities, religious leaders, IDPs, refugee communities, and other high- risk groups.

13. Program Communication, 2/2 26 August 2025 13 Key components of program communication activities Selecting appropriate communication channels Segmenting target audiences Development of tailored and target audience specific communication materials in various local languages Conduct effective Interpersonal communication Key message development Capacity building on communication skills Strengthen daily health education Program Briefing at national, regional, zonal, woreda levels

14. Good Communication Techniques, 2/2 26 August 2025 14 When communicating with caregivers about the HepB birth dose vaccine: Share simple information about who will receive the vaccine using ‘Triple A’ Acknowledge local challenges and show respect for community experiences, perspectives, customs and cultures member Encourage caregivers to share information learned about the Hep B birth Dose vaccine with other community members Interpersonal Communication- by using effective IPC skills including (skill of caring, skill of problem solving and skill of counseling)

15. “Triple A” Communication to Deliver Key Messages to Stakeholders A rrange for the next visit A lert on possible side effects following immunization and how to respond A dvise on the vaccine given 26 August 2025 15

16. Advise : Hep B birth dose vaccine and schedule 26 August 2025 16 The Hep B Birth dose vaccine is safe and effective For best protection the child should take Imediately after delivery with the subsequent three doses Administration of the birth doses and completeness of the vaccine schedule (completeness) Next vaccination session (when and where)

17. Alert: AEFI 26 August 2025 17 Common AEFIs like Mild soreness, erythema, induration, fatigue, fever, malaise, influenza- like symptoms but can be relieved with in one to two days. Rare AEFI like vomiting, diarrhea, irritability, abnormal liver function tests, rash, pruritus, urticaria Remind caregivers to return to nearest health facility if they notice any adverse events following vaccination

18. Arrange: Next visit 26 August 2025 18 Write date of the next visit to receive vaccine and child health services on vaccination card: Remind the caregiver: When to return with their child and the home- based record (vaccination card) Visit the health facility monthly to have their child weighed and examined, and to receive all needed vaccines and services To get the best protection children should receive all vaccines on schedule

19. Key messages for communicating with caregivers 26 August 2025 19 The Hep B birth dose vaccine is safe and Hep –B virus Start birth dose with in 24 hours of delivery and continue the whole vaccination schedule Some common AEFI include fever and injection site pain and swelling, but these are typically short in duration. For Any AEFI report to the nearest health facility should be there Next appointment and card retention Visit monthly to have their child weighed and examined, and to receive all needed vaccines and child health services

20. Social listening and community feedback 26 August 2025 20 The introduction of new vaccines often prompts increased community questions as well as the spread of rumors, misinformation, and disinformation. Social listening refers to the process of monitoring and analyzing conversations happening across social media and other communication platforms Community feedback involves actively engaging with communities to gather direct opinions and concerns about vaccines. A strong community feedback and social listening mechanism will help identify issues, address information gaps, mitigate rumors and misinformation

21. Social listening and community feedback… 26 August 2025 21 Key components of Social Listening and Community Feedback Collecting rumors, misinformation and disinformation through online and offline platforms Place rumor logbook for recording Prepare a response mechanism like preparing FAQ, panel discussions, social media platforms, etc. Capacitate hotline counselors to effectively address community concerns Utilizing community feedback loops, surveys, and studies will help highlight public perceptions and fears about vaccines, enabling timely and regular responses.

22. Risk and crisis communication 26 August 2025 22 Risk communication is the process of sharing information, advice, and opinions between authorities, experts, organizations, and the public about potential hazards or risks to health, safety, or the environment. Crisis communication: - refers to the strategic management and dissemination of information during a crisis to minimize damage, protect reputations, and maintain public trust.

23. Key Principles of Risk and Crisis Communication 26 August 2025 23 Transparency: Provide clear, honest, and timely information Proactiveness: Address potential concerns before they escalate into crises Community Engagement: Involve trusted local leaders, healthcare workers, and influencers Culture Sensitive: Tailor messages to local languages, beliefs, and traditions Two- Way Communication: Listen to public concerns and respond effectively.

24. Risk and Crisis Communication Management 26 August 2025 24 Risk Communication Strategies Public awareness, misinformation and hesitancy management Media and stakeholder engagement Orientation for health care workers Crisis communication strategies Develop a crisis communication plan Establish a crisis communication task force with defined roles Identify, track and address issues promptly Identify well trained spokesperson to manage the crisis

25. Case Scenarios 2 (P- 31) 26 August 2025 25 Discussion question What crisis management strategies will you employ to restore trust? What sorts of crisis communication would you employ?

26. Monitoring of Demand Generation Activities, 1/2 26 August 2025 26 Monitoring of demand generation activities are important to show the effectiveness of demand creation interventions Data obtained from rapid convenience monitoring should be rapidly analyzed and reported in order to allow for rapid action to address any gaps in communication efforts A standardized and systematic approach to measurement using the BeSD tools and priority indicators will enable tracking of changes Effective implementation of communication activities, particularly among populations at highest risk of not being vaccinated should be monitored

27. Monitoring of Demand Generation Activities, 2/2 26 August 2025 27 Some of the key indicators Number of community members reached with key vaccine message Number of caregivers reached with the messages Number of advocacy/sensitization meetings conducted Number of rumors collected, documented and acted up on Number of hard- to- reach areas identified and reached on awareness raising activities(special populations like IDPs, Refugee camps, conflict affected areas and people with disabilities)

28. Thank You! 26 August 2025 28