chapter 7 LOGO and SLogan inmarketing pptx

logo and slogan are used as competitive edge

1. Power of Logo and Slogan Chapter 7

2.     Logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition . Logos are either purely graphic or are composed of the name of the organization. WHAT IS LOGO?

3. Must be resizable: make sure it still looks good when size is reduced Must look good in black & white as well as in color Choose type carefully: must be able to read when small; use only one font (no more than two ) Keep it Simple Recognizable from different angles Must relate to the business or product Tips for Creating  a Logo

4. The most effective logos make use of a few colors, so you have to try these have a sense. Use the red to convey feelings of passion, danger and excitement. Purple is the color of royalty and wisdom. And if you want customers to feel they are loyal, trustworthy, and tolerant, blue could be a good color. Gray , black and navy blue can help you establish a sense of professionalism and reliability WHAT IS THE  MEANING OF THEIR COLORS?

5. three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology FAMOUS LOGOS TOYOTA

6. BMW has a  history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military . BMW

7. You may have thought the arrow looks like a smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z . AMAZON

8. Definition : A slogan is a memorable phrase used in advertising. Purpose : To convey a brand's message effectively and leave a lasting impression. E ffectiveness : Well-crafted slogans can significantly enhance brand awareness and customer loyalty. Introduction to Slogans

9. Nike – 'Just Do It' Apple – 'Think Different' McDonald's – 'I'm Lovin ' It' These slogans exemplify the remarkable success achieved through compelling and resonating brand messages. Introduction to Slogans

10. ‘Save money. Live better’ ‘Think different’ "Quality never goes out of style .“ "Eat Fresh“ "Open happiness“ "Let's go places“ "Go Further“ "Because you're worth it" Can you identify these Slogan?

11. Emotional Appeal : Slogans often evoke specific emotions to connect with consumers on a deeper level. Memorability : Catchy and rhythmic slogans increase the likelihood of recall and brand recognition. Differentiation: Unique slogans help brands stand out from the competition and establish a distinct identity. Target Audience: Successful slogans align with the values and aspirations of the intended consumer base The Psychology of Slogans

12. Brand Recognition:  A strong brand is easily recognizable. When customers see your logo or hear your slogan, they instantly know what you stand for. Customer Loyalty:  Loyal customers are more likely to purchase your products or services, even if they're more expensive. Trust:  A well-established brand builds trust with customers. They're more likely to believe in your products and services. Competitive Advantage:  A strong brand can give you a competitive advantage. It can help you differentiate yourself from your competitors and attract new customers WHY ARE BRANDING AND SLOGANS SO IMPORTANT ?

13. Descriptive: A descriptive slogan is a phrase that describes what your business provides and stand. Descriptive slogans should be something that consumers can visualize s for. 2. Persuasive slogans A persuasive slogan is a compelling message to convince potential customers to give your product or service a try. Types of Slogans

14. 3. Creative slogans Creative slogans spark and increase the response of customers. Companies that want to uphold a standard use cool slogans that are often a little outside the box . 4. Emotive slogans Emotive slogans spark an emotional response among users. These slogans are more than just selling a product or service—they make you feel something. Types of Slogans

15. 5. Business slogans Business slogans are informational. The purpose of a business slogan is to convey the values of your brand.  Whether it is confidence, trust , or revolution, communicating these values in a slogan helps businesses better connect with their customers Types of Slogans

16. Simplicity : Slogans should be concise, easily understandable, and relatable. Relevance: The message conveyed by a slogan should align with the brand's values and offerings. Memorability : A memorable slogan enhances brand recall and fosters a long-lasting impression. Distinctiveness: Unique wordplay, rhyme, or cultural references make slogans stand out from competitors. Elements of an Effective Slogan

17.  Here’s what you should keep in mind when whipping up your own: Clarity:  Your slogan should clearly convey what your brand is about. Think of it as the map to your brand’s treasure trove. If people can’t figure out where “X marks the spot,” you’re in trouble. Simplicity:  Remember, simplicity is sophistication’s cooler sibling. Keep it short and sweet. You’re not writing a Shakespearean drama; you’re creating a tagline. Relevance:  Similar to clarity, ensure your slogan relates directly to your product or service. If you sell surfboards and your slogan is “Make Waves,” it’s a bullseye . If it’s “Reach for the Stars,” you might have missed the mark. Memorability:  Make it catchy, but not an annoying earworm. Balance is key. Originality:  Stand out from the crowd. Avoid clichés. What to Do When Crafting a Slogan

18. Relevance :  Your brand and slogan should be relevant to your target audience. They should speak to their needs, desires, and values. Consistency:  Your brand should be consistent across all touch-points , from your website and social media to your packaging and advertising. Authenticity:  Your brand should be genuine and authentic. Customers can spot a fake from a mile away. Memorability:  A great brand and slogan are memorable. They stick in people's minds long after they've seen or heard them. WHAT MAKES A GREAT BRAND AND SLOGAN ?

19. 1. Vision + values + mission Don’t be gimmicky. Even if it works, it won’t last long because it doesn’t say anything of significance about your brand. Keep your vision, mission, and values in your mind when you try to  think of words that best represent your core idea . Lead with what you’re really about and the rest would come naturally. How To Create An Interesting Slogan?

20. 2. Short and memorable Human beings are wired to prefer simplicity over chaos. Our brain is good at remembering bits and pieces. A slogan draws its power by being meaningful but we remember it because it’s short and simple. Because it sticks in our minds. When you write slogans, 3-4 words are ideal. Only go for a longer slogan if anything shorter would be a disservice to the brand. How To Create An Interesting Slogan?

21. Tell your story: Choose a slogan that not only tells your brand story but one that your audience responds to as well. Think of it as a bridge that you are going to use to connect to your customers and their stories. When the two align, that’s when the magic happens. In this matter, organize team meetings and add SharePoint calendar to effectively discuss slogan versions How To Create An Interesting Slogan?

22. 4. Simple but impactful We keep talking about simple slogans and short slogans, but let not it come at the cost of substance and meaning. Sure , if it’s short and catchy it’ll stick in the brain. But it will only bring worth to your brand if it carries meaning that’s powerful and impactful How To Create An Interesting Slogan?

23. 7. Consistent with the brand Your slogan must speak in your brand voice. Nike’s ‘Just do it’ feels so forceful and at the ready because of the passionate athleticism the brand represents. ‘ Finger lickin ’ good’ of KFC also feels attuned to the brand because it alludes to the notion of a chicken so yummy and greasy that it makes us lick our fingers afterwards How To Create An Interesting Slogan?

24. Personalization : Customized slogans tailored to individual customers for enhanced engagement. Branding Beyond Products : Slogans shifting focus to encompass a brand's values, culture, and impact. Multimedia Integration : Slogans adapting to digital platforms, incorporating visuals and interactive elements. Cultural Sensitivity : Slogans reflecting diverse perspectives and promoting inclusivity. Future Trends in Slogans