Chapter 9 - The Future of Sport Tourism.pptx

Sport Tourism

1. CHAPTER 9: The Future of Sport Tourism

2. THE EMERGENCE OF SPORT TOURISM One of the fastest growing sectors of the global travel and tourism industry. The current size of the global sport industry is $1.7 trillion The global sports tourism market size will grow by $6.1 trillion during 2019-2023. The economies of cities, regions and even countries around the world are increasingly reliant on the visiting golfer and skier or the traveling football, rugby or cricket supporter.

3. SPORT TOURISM REVENUE Sports-related travel is a $182 billion industry, generating over 47 million hotel room nights annually. Sports related corporate incentive travel Team and sports event participation travel Family and sports spectator travel Adventure sport travel

4. Sport Tourism Sport is regarded as the world’s largest social phenomenon Tourism is the world’s biggest industry Is SPORT TOURISM greater than the sum of its parts?

5. Sport Tourism https:// www.youtube.com / watch?v =u3wxhWQPgcs&t=3s

6. Areas to address: Academic scientific research and scholarship Education: curriculum / specialist courses. Body of knowledge ? Training Professional organisations Policy strategy Trends in Tourism and Sport Technology

7. Conceptualisation of Sport Tourism - What is Sport Tourism - 3 dimensional concept involving sport and tourism? ( Delpy , L.1998 ) Travel to play sport Travel to watch sport Travel to sport attractions …..but what about…. - Vacations where sport is secondary motivation

8. Sport or Sports Tourism? Parks et al point out when discussing the differences in Sport and Sports management: “Sports implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball, and gymnastics - items in a series that can be counted. Sport, however, is a collective noun that includes all activities that meet the criteria, not just a few that may be placed on a list” (Parks et al , 1990:6). Therefore Sports Tourism focuses upon competitive sporting travel, whereas the term Sport Tourism is a far broader concept which embraces sport as being both recreational as well as competitive; both institutionalised and transitory. ( Gammon and Robinson 1999)

9. Academic perspective Educational programs Training courses Sport Tourism International Council Journals Journal of Sport in Society Journal of Vacation Marketing Journal of SportTourism

10. THE TEN IMPORTANT WORLD TOURISM ISSUES Safety and Security in Tourism Best Practices for Managing Sustainable Tourism New Developments in e-commerce tools in Tourism Tourism Policy and Planning Tourism Education and Training Effect of Climate Change on Tourism Influence of the World’s Economy on Tourism Marketing Quality Tourism Products and Experiences Partnerships and Strategic Alliances in Tourism Impact of Natural Disasters and Health Concerns on Tourism

11. Future Trends The increasing development of individual sports as opposed to collective sport. Diversification of sport participation models. Exaggerated segmentation of sport disciplines. Adaptation of sports activities to the constraints of urban life. Development of a mythology of adventure in a natural environment. Political trends. Globalisation. Socio-demographic trends .

12. New motivations for tourists According to World Tourism Organization (WTO), two significant travel trends will dominate the tourism market: Mass marketing is giving way to one-to-one marketing with travel being tailored to the interests of the individual consumer. A growing number of visitors are becoming special interest travellers who rank SPORT as one of the top 10 reasons for travelling .

13. Changes in TOURIST interests OLD TOURISTS Lie in the sun Get sunburnt Like attractions No special interests Eat in hotel dining room NEW TOURISTS Get up and get active Keep clothes on Try out local food and drinks Like sports Special interests Poon 1993

14. New Tourists Small scale Segmentation Satisfaction Sensitive

15. Future Tourism Needs Experience Emotion Entertainment Education

16. Experience “An experience occurs when a company intentionally uses services as the stage , and goods as props , to engage individual customers in a way that creates a memorable event ”

17. Active sport tourism market

18. Emotion Emotions are central to the creation of memorable tourism experiences. Strong emotions during a tourism experience result in vivid memories. Once vivid memories are created, tourists are more likely to form loyalty to places and recommend destinations.

19. Entertainment Entertainment in sport tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. Halftime shows are a tradition during American football games at all levels of competition. Entertainment during the Super Bowl, the annual championship game of the National Football League (NFL), represents a fundamental link to pop culture, which helps broaden the television audience and nationwide interest.

20. Super Bowl Halftime Show

21. Entertainment The Super Bowl The Super Bowl is the annual championship of the National Football League (NFL). Based in the Unites States of America, this is the most popular sport tourism event of the year. Some interesting facts include The Super Bowl being the second-largest day for food consumption in the USA (a

22. Education Education is also important in promoting sport tourism. Nostalgia sport tourism commonly focuses on individual and group travel to sport museums, halls of fame and fantasy camps to learn the history.

23. Education Calgary Olympic Park https://youtu.be/xFhmOTYgJBE Maracana Football Stadium, Rio de Janiero https:// youtu.be / bydLcQhfNOw

24. Wimbledon Museum The state of the art museum features exhibits and artefacts never seen before, as well as audio guides in eight different languages.

25. Emerging Markets in Sport Tourism CHINA Table tennis Football Badminton Gymnastics Diving

26. Conclusion Remarkable increase in opportunities in sport tourism People focused profession Specific knowledge and skills needed Education and training programs are relatively rare More research needed - profiling Sector needs professionalism - linked to quality of experience Recognition needed from academia / industry

27. Body of knowledge needs to be developed Need to develop links between academic institutions and industry to meet present and future targets for trained professionals in sport and tourism. The development of new courses to meet the needs of the specialist sport tourist and develop a framework for the industry.

28. The next Olympic Sport? 

29. Space Sport When will space sport tourism activity take place? 2030? 2050? 2100? An early look at space sports comes courtesy of the Zero-Gravity Corporation (ZERO-G) - a space entertainment and tourism company headquartered in Dania Beach, Florida.

30. 6 th February 1971: Man plays golf on the Moon Alan Shepard hit two balls just before lift-off, and drove them, as he put it, "miles and miles and miles".