Chapter III: Internal Assessment_STM.pptx

- Analysis of social environment
- Analysis of task environment
- Sources of information
- External factors evaluation
- Types of strategy

1. ធ្វើបទបង្ហាញ ដោយ៖ ប៊ី វិចិត្រ Internal Assessment ការវិភាគខាងក្នុង 015 777 914 015 777 914 | 067 777 914 [email protected] Chapter 3

2. Learning Objectives Definition of Internal Factors Understand strength and weakness Scanning the Internal Environment Presented by Lecturer: By Vichet 2

3. I. Definition of Internal Factors INTERNAL FACTORS are forces located inside of the company which have an impact upon the overall performance of the organization. Ex: human resources , products & services , finance , technology , organizational culture , etc. Prior to developing its strategy, a company must perform a survey of its internal environment in order to identify existing strengths and weaknesses inside the company. Presented by Lecturer: By Vichet 3

4. II. Understand strength and weakness Strength: Refers to a resource (e.g. asset, competency, process, skill in marketing, knowledge) of a company which provides the company with a competitive advantage relative to its competitors. Weakness: “A resource is a weakness if it is something the corporation does poorly or doesn’t have the capacity to do…” relative to its competitors. Presented by Lecturer: By Vichet 4

5. III. Scanning the Internal Environment All organizations have Strengths and Weaknesses in the functional areas of business. Vary by organization. (Ex: Hospitals; Universities;....) No enterprise is equally strong or weak in all areas. Presented by Lecturer: By Vichet 5

6. III. Scanning the Internal Environment 4. The most effective way to identify internal strengths and weaknesses is to conduct an audit of the key functions/departments within the company. 5. The most important areas to focus on include: marketing, finance, production/operations, personnel, research & development, etc. 6. Other factors such as management and organizational culture also need to be evaluated. Presented by Lecturer: By Vichet 6

7. III. Scanning the Internal Environment Presented by Lecturer: By Vichet បរិយាកាសខាងក្នុង Internal Environment ២ . M O S T ១. ធនធាននៅក្នុងអង្គភាព ( Resources ) 7

8. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 8 ចំណុចខ្លាំង (Strength) ចំណុចខ្សោយ (Weakness)

9. III. Scanning the Internal Environment 1. Management Management can be divided into the following functions: Planning Organizing Motivating Staffing Controlling Each of the functions can be evaluated in order to identify existing strengths and weaknesses within the company. Presented by Lecturer: By Vichet 9

10. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 10 Planning Forecasting Establishing objectives Developing policies Setting goals

11. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 11 Organizing Job design Job analysis Unity of command Coordination

12. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 12 Motivating Leadership Communication Work groups Job enrichment Job satisfaction Needs fulfillment Organizational change Morale

13. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 13 Staffing Wage & salary Employee benefits Interviewing Hiring Firing Training Management development Safety Affirmative action Labor relations Career development Discipline procedures

14. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 14 Controlling Quality control Financial control Sales control Inventory control Expense control Analysis of variances Rewards Sanctions

15. III. Scanning the Internal Environment 2. Marketing Function The main areas of marketing which need to be surveyed to determine strengths and weaknesses include: Customer analysis, Selling of products/services, Customer’s feedback, Pricing, Distribution Marketing research Presented by Lecturer: By Vichet 15

16. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 16

17. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 17

18. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 18

19. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 19

20. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 20

21. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 21

22. III. Scanning the Internal Environment 3. Finance/Accounting An analysis of a firm’s financial statements (balance sheet, income statements) will indicate the overall state of health of the company. Financial ratios (Liquidity Ratios, Leverage Ratios, Activity Ratios, Profitability Ratios, etc.) Presented by Lecturer: By Vichet 22

23. III. Scanning the Internal Environment In addition to calculating and evaluating financial ratios, some key questions to ask include: Are the company’s financial managers experienced and effective? Does the company set clear financial targets? Does the company have a good relationship with its investors / shareholders? Is the company able to raise short-term capital? Does the company have a good credit rating? Presented by Lecturer: By Vichet 23

24. III. Scanning the Internal Environment 4. Production | Operations Production/Operations focuses on the transformation of raw materials and inputs into goods and services (outputs). The 5 most important areas relating to Production/ Operations which need to be evaluated in the audit are: Process Capacity Inventory Workforce Quality Presented by Lecturer: By Vichet 24

25. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 25 Process 1.Design of facility 2.Choice of technology 3.Facility layout 4.Process flow analysis 5.Facility location 6.Line balancing 7.Process control

26. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 26 Capacity 1. Forecasting 2. Facilities planning 3. Aggregate planning 4. Scheduling 5. Capacity planning

27. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 27 Inventory 1. Raw material 2. Work in process 3. Finished goods 4. Materials handling

28. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 28 Workforce 1. Job design 2. Work measurement 4. Work standards 5. Motivation techniques

29. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 29 Quality 1. Quality control 2. Sampling 3. Testing 4. Quality assurance 5. Cost control

30. III. Scanning the Internal Environment Presented by Lecturer: By Vichet 30 5. Human Resources

31. Summary Presented by Lecturer: By Vichet 31 បរិយាកាសខាងក្នុង Internal Environment ២ . M O S T ១. ធនធាននៅក្នុងអង្គភាព ( Resources )

32. Summary Presented by Lecturer: By Vichet 32 Planning Organizing Motivating Staffing Controlling Customer analysis Selling of products Customer’s feedback Pricing Distribution Marketing research financial statements Financial ratios Process Capacity Inventory Workforce Quality HRP Recruitment Selection Orientation Training PM Compensations Career Development

33. សំនួររំលឹក តើការវិភាគបរិយាកាសខាងក្នុងមានប៉ុន្មានកត្តា? អ្វីខ្លះ? ចូរពន្យល់។ តើការវិភាគចំណុចខ្លំាង និងចំណុចខ្សោយក្នុង ការគ្រប់គ្រង គេវាយតម្លៃទៅលើចំណុចអ្វីខ្លះ? តើការវិភាគចំណុចខ្លំាង និងចំណុចខ្សោយ ក្នុង ផ្នែកទីផ្សារ គេវាយតម្លៃទៅលើចំណុចអ្វីខ្លះ? តើការវិភាគចំណុចខ្លំាង និងចំណុចខ្សោយ ក្នុង ផ្នែកហិរញ្ញវត្ថុ គេវាយតម្លៃទៅលើចំណុចអ្វីខ្លះ? តើការវិភាគចំណុចខ្លំាង និងចំណុចខ្សោយ ក្នុង ផ្នែកផលិតកម្ម គេវាយតម្លៃទៅលើចំណុចអ្វីខ្លះ? តើការវិភាគចំណុចខ្លំាង និងចំណុចខ្សោយ ក្នុង ផ្នែកធនធានមនុស្ស គេវាយតម្លៃទៅលើចំណុចអ្វីខ្លះ? Presented by Lecturer: By Vichet 33

34. Thank You For =Your Pay Attention! Presented by Lecturer: By Vichet 34