CHAPTER TWO: Scientific Investigation.ppt

Hallmarks or main distinguishing characteristics of scientific research:
Purposiveness
Rigor
Testability
Replicability
Precision and Confidence
Objectivity
Generalizability
Parsimony

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Chapter 2
Scientific Investigation
© 2009 John Wiley & Sons Ltd.
www.wileyeurope.com/college/sekaran

2. Hallmarks of Scientific Research:
Hallmarks or main distinguishing characteristics of
scientific research:
–Purposiveness
–Rigor
–Testability
–Replicability
–Precision and Confidence
–Objectivity
–Generalizability
–Parsimony
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© 2009 John Wiley & Sons Ltd.
www.wileyeurope.com/college/sekaran

3. Hypothetico-Deductive Research
The Seven-Step Process in the Hypothetico-Deductive
Method
–Identify a broad problem area
–Define the problem statement
–Develop hypotheses
–Determine measures
–Data collection
–Data analysis
–Interpretation of data
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© 2009 John Wiley & Sons Ltd.
www.wileyeurope.com/college/sekaran

4. Deduction and Induction
Deductive reasoning:application of a general theory to
a specific case.
–Hypothesis testing
Inductive reasoning: a process where we observe
specific phenomena and on this basis arrive at general
conclusions.
–Counting white swans
Both inductive and deductive processes are often used
in research.
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© 2009 John Wiley & Sons Ltd.
www.wileyeurope.com/college/sekaran