Characteristics of a good editorial

Characteristics of a Good Editorial:
Readdick gives three qualifications of a good editorial:

1. interest
2. brevity
3. force
Spears and Lawshe, on the other hand, characterize an editorial as one that:

1. must have clearness of style
2. has moral purpose
3. has sound reasoning
4. has the power to influence the public

A good editorial must:
1. lead logically to conclusion
2. present only one idea
3. avoid wordiness
4. presents facts and not mere opinion

What to find in editorial section?

Top editorial/ editorial proper/ lead editorial-
the no.1 editorial based on the banner news or an existing issue that should be discussed and solved right away

Editorial column - an individual commentary of a columnist

Editorial cartoon - a graphic illustration/ sketch that, like the top editorial, comments on an important issue

Letter to the editor - sent to the staff by an outsider to complain or appreciate

Guest editorial - sent by an authority on any topic useful to the reader, specially on values, education or morality

Types of Editorial

editorial of information

- it seeks to give an information on facts unknown to the reader.

- it restates the facts of news stories or adds other facts with minimum explanations

Editorial of interpretation

- it explains the significance or meaning of a news event, current idea, condition, or situation, theory, or hypothesis

- the writer doesn’t argue nor criticize, but merely presents both sides of an issue and leaves the judgment to the reader

Editorial of criticism

- it points out the good or bad features of a problem or a situation mentioned in the news. its purpose is to influence the reader

Editorial of commendation, appreciation, or tribute
- it praises, commends, or pays tribute to a person or organization that has performed some worthwhile projects or deals, or accomplishments

Editorial of argumentation

- this is oftentimes called editorial of persuasion

- the editor argues in order to convince or persuade the reader to accept his stand on the issue
Editorial of entertainment
- it evokes a smile, a chuckle, laughter, while suggesting the truth
- its main aim is to entertain
Mood editorial

- it presents a philosophy rather than an argument or an explanation
- oftentimes, the subject is nature or emotion

Special occasion
- it explains the significance of a special day or occasion
Special occasion

- it explains the significance of a special day or occasion
Pooled editorial
- the consensus stand or position of several editors from different schools on a common issue or problem published in their perspective school papers at the same time

Guest editorial
- opinion sent to the staff by an authority on a particular topic

Letter to the editor
- sent by an outsider to the staff either praising or complaining

Parts of an editorial

the introduction

the body

the ending

1. Characteristics of a Good Editorial: Readdick gives three qualifications of a good editorial: 1 . interest 2. brevity 3. force

2. Characteristics of a Good Editorial: Spears and Lawshe , on the other hand, characterize an editorial as one that: 1. must have clearness of style 2. has moral purpose 3. has sound reasoning 4. has the power to influence the public

3. A good editorial must: 1. lead logically to conclusion 2. present only one idea 3. avoid wordiness 4. presents facts and not mere opinion

4. What to find in editorial section? Top editorial/ editorial proper/ lead editorial- the no.1 editorial based on the banner news or an existing issue that should be discussed and solved right away Editorial column - an individual commentary of a columnist

5. What to find in editorial section ? Editorial cartoon - a graphic illustration/ sketch that, like the top editorial, comments on an important issue Letter to the editor - sent to the staff by an outsider to complain or appreciate Guest editorial - sent by an authority on any topic useful to the reader, specially on values, education or morality

6. Types of Editorial e ditorial of information - it seeks to give an information on facts unknown to the reader. - it restates the facts of news stories or adds other facts with minimum explanations

7. Types of Editorial Editorial of interpretation - it explains the significance or meaning of a news event, current idea, condition, or situation, theory, or hypothesis - the writer doesn’t argue nor criticize, but merely presents both sides of an issue and leaves the judgment to the reader

8. Types of Editorial Editorial of criticism - it points out the good or bad features of a problem or a situation mentioned in the news. its purpose is to influence the reader

9. Types of Editorial Editorial of commendation, appreciation, or tribute - it praises, commends, or pays tribute to a person or organization that has performed some worthwhile projects or deals, or accomplishments

10. Types of Editorial Editorial of argumentation - this is oftentimes called editorial of persuasion - the editor argues in order to convince or persuade the reader to accept his stand on the issue

11. Types of Editorial Editorial of entertainment - it evokes a smile, a chuckle, laughter, while suggesting the truth - its main aim is to entertain

12. Types of Editorial Mood editorial - it presents a philosophy rather than an argument or an explanation - oftentimes, the subject is nature or emotion Special occasion - it explains the significance of a special day or occasion

13. Types of Editorial Special occasion - it explains the significance of a special day or occasion

14. Types of Editorial Pooled editorial - the consensus stand or position of several editors from different schools on a common issue or problem published in their perspective school papers at the same time Guest editorial - opinion sent to the staff by an authority on a particular topic

15. Types of Editorial Letter to the editor - sent by an outsider to the staff either praising or complaining

16. Parts of an editorial the introduction the body the ending