Characteristics-of-a-Marketing-Person.pptx

Sure, let's go through the main concepts of financial statements, their advantages and disadvantages, and provide examples and relevant ratio calculations.
Main Financial Statements
1. Income Statement
2. Balance Sheet
3. Cash Flow Statement
4. Statement of Changes in Equity
1. Income Statement
Concept:
• Shows the company's revenues, expenses, and profits or losses over a specific period.
• Key components include revenues, cost of goods sold (COGS), gross profit, operating expenses, operating income, interest, taxes, and net income.
Advantages:
• Provides a clear picture of profitability.
• Helps in assessing operational efficiency.
• Useful for trend analysis over different periods.
Disadvantages:
• Can be manipulated through accounting practices.
• Does not provide a complete financial health picture (e.g., cash flow).
Example:
Sure, let's go through the main concepts of financial statements, their advantages and disadvantages, and provide examples and relevant ratio calculations.
Main Financial Statements
1. Income Statement
2. Balance Sheet
3. Cash Flow Statement
4. Statement of Changes in Equity
1. Income Statement
Concept:
• Shows the company's revenues, expenses, and profits or losses over a specific period.
• Key components include revenues, cost of goods sold (COGS), gross profit, operating expenses, operating income, interest, taxes, and net income.
Advantages:
• Provides a clear picture of profitability.
• Helps in assessing operational efficiency.
• Useful for trend analysis over different periods.
Disadvantages:
• Can be manipulated through accounting practices.
• Does not provide a complete financial health picture (e.g., cash flow).
Example:
Sure, let's go through the main concepts of financial statements, their advantages and disadvantages, and provide examples and relevant ratio calculations.
Main Financial Statements
1. Income Statement
2. Balance Sheet
3. Cash Flow Statement
4. Statement of Changes in Equity
1. Income Statement
Concept:
• Shows the company's revenues, expenses, and profits or losses over a specific period.
• Key components include revenues, cost of goods sold (COGS), gross profit, operating expenses, operating income, interest, taxes, and net income.
Advantages:
• Provides a clear picture of profitability.
• Helps in assessing operational efficiency.
• Useful for trend analysis over different periods.
Disadvantages:
• Can be manipulated through accounting practices.
• Does not provide a complete financial health picture (e.g., cash flow).
Example:
Sure, let's go through the main concepts of financial statements, their advantages and disadvantages, and provide examples and relevant ratio calculations.
Main Financial Statements
1. Income Statement
2. Balance Sheet
3. Cash Flow Statement
4. Statement of Changes in Equity
1. Income Statement
Concept:
• Shows the company's revenues, expenses, and profits or losses over a specific period.
• Key components include revenues, cost of goods sold (COGS), gross profit, op

1. Characteristics of a Marketing Person A successful marketing person is creative, analytical, and adaptable. They must possess strong communication skills and a deep understanding of consumer behavior. ma by mohamed Garane Sanei

2. Features of the Marketing Process 1 Market Research Understanding customer needs and industry trends. 2 Strategy Development Planning and implementing effective marketing strategies. 3 Campaign Execution Launching, monitoring, and optimizing marketing campaigns.

3. Who is a Good Manager? 1 Leader An individual who inspires and motivates their team. 2 Decision-Maker Capable of making wise and timely decisions. 3 Coach Guides and develops the skills of team members.

4. Key Skills for a Marketing Manager Analytics Interpreting data to make informed marketing decisions. Creativity Developing innovative and impactful marketing campaigns. Adaptability Adjusting strategies based on market trends and consumer behavior.

5. Effective Leadership in Marketing Vision Setting a clear direction for the marketing team. Communication Open and effective communication within the team. Motivation Inspiring and empowering team members to achieve goals.

6. Strategies for Successful Marketing Target Audience Understanding and catering to the specific needs of the target audience. Brand Storytelling Developing a compelling narrative that resonates with the audience. Engagement Creating interactive and memorable experiences for customers.

7. The Future of Marketing 5 Digital Innovation Utilizing cutting-edge technology for marketing advancements. 3 Personalization Customizing marketing strategies for individual preferences.

8. Marketing Plan Market Analysis Understanding industry trends and consumer behavior. Strategy Development Planning and implementing effective marketing strategies. Campaign Execution Launching, monitoring, and optimizing marketing campaigns.