Characteristics of Retail

Presentation deals with describing characteristics of retail

1. -
LA

2. CHARACTERISTICS OF
RETAILING

Aretailer can be a person, agent, agency, company, or an
organization

It is a last member of the distribution channel providing
goods or services to the ultimate consumer

It offers direct interface with the customers or end users. It
attract consumers and make them buy more and for long
period

Sales at the retail level are frequent but generally in small
quantities

Retailers offer assortment of products

Numbers of retailer are large to meet the requirement of
geographical coverage and population density

Consumer service plays a vital role in the success of retail

Neeti Gupta