Outline of
Outreach/Communications
Plan (Task 3)
List of liaisons (Task 3.1)
Concepts for design of WINLA
collateral
Finalize Plan Outline (Task 3)
Present Plan Outline (Task 5)
Promote attendance Publicize via Grassroots Canvassing & Social Media Solicit feedback form attendees includes
Implementation Schedule
Draft Media Tool-Kit The Final Plan with Implementation Schedule Final Media Tool-Kit
• Recruit ambassador (employers,
intermediaries, community
members) to participate in planning
meetings/information gathering
sessions
• Organize Planning Meetings as
information gathering sessions
(Task
3.3)
- potential employers
- intermediary organizations
- target audiences
• Document success and failure of
specific strategies
ITERATIVE PROCESS:
EVALUATION, REFINE PLAN
DRAFT
Generate KPIs, evaluate the
effectiveness of various
strategies
• # of Event Attendees
• # of Feedback Forms
• # of New WIN-LA Followers
during event
ITERATIVE PROCESS:
EVALUATION, PREPARE FINAL
DRAFT
Input from
• various recruitment efforts,
• second round of planning
meetings
• optional community
engagement events
• written feedback
• input from Metro
TASK
1
TASK
2
TASK
3 5
TASK
4
TASK
6
TASK
7
&
Kick-Off
Meeting Debrief
NTP+10 NTP+20 NTP+30 NTP+35 NTP+60 NTP+120
Project
Work Plan
Outline of Outreach
Communications Plan
Optional
Stakeholder Events
Draft Outreach/
Communications Plan
Final Outreach/
Communications Plan