Chenab textile

introduction of chenab textile

1. Group Members Hussnain Raza Usman Shabir Naqeeb Hussain Mahad Jamal

2. Company Introduction

3. It is one of Pakistan’s leading textile group O ne of the largest exporters of home textile Chenab's processing unit is considered one of the best in the country with a complete processing range. It was established in 1974 by Mian M. Latif the Chairman, later joined by Mian Javed Iqbal and Mian M.Naeem

4. Founded 1974 Founder Haji Muhammad Saleem Mian MuhammadLatif Headquarters Faisalabad, Pakistan Area served Worldwide

5. Chief Executive Share % Mian Muhammad Latif ( 14.51) Director Marketing and Planning Mian Muhammad Naeem (17.57) Director Operations Mian Muhammad Javaid Iqbal (12.94) Director Home Textile Division Muhammad Faisal Latif (02 . 45) Director Garment Division Muhammad Farhan Latif   (07 . 32) Director ChenOne Muhammad Kashif Ashfaq   (06 . 49) Director Overseas Muhammad Rizwan Latif   (03 . 00)   Key people

6. To be a leading player in the global textile industry, providing comprehensive textile solution under one roof, highlighted by quality, variety and impeccability for our esteemed customers.

7. To be the business house of first choice for customers. To be a change leader. To produce innovative, relevant and cost effective products . Setting and maintaining high standards. To earn profits by achieving optimum level of production by using state of the art technologies.

8. It is a chain of fashion stores owned by Chenab group . Its main products that it offers include Home Textile, Garments , Foot Wear and Furniture. Its textile products not only fulfill local demand but are also exported to several other countries . Large amount of domestically produced superior quality fabrics and garments by Chenab

9. Product Offering

10. Paradise of Textile Products Chenab Limited, the paradise of textile fabrics and products, is a leading composite textile mill of Pakistan doing business globally. Customer satisfaction is the main tool and pivot of success

11.   SPINNING WEAVING DIVISIONS PROCESSING STITCHING  

12. SPINNING C henab Spins finest quality yarns The spinning facility spread over 520,000 Square feet houses 19,000 spindles with an approximate production capacity of million Kg’s of yarn every year WEAVING Chenab weaving units are equipped with 120 air jet looms of 75 , 110 and 134 inches with a production capacity of 36 million square meters per year, along with 376 auto looms capable of producing 15 million square meters per year

13. PROCESSING The Processing unit of Chenab is further sub divided into following categories: Preparation Dyeing Printing Design Studio and Engraving Finishing

14. Products Made Ups Bed Sheets Filled Pillow Duvet Curtains Kitchen Accessories Garments Men’s Articles Women’s Articles Childern’s Articles Fabric White Fabric Dyed Fabric Printed Fabric

15. Export Trophy winner (8 times) Businessman of the Year award (4 times) Latest technology Composite unit Power generation plant High quality Luxuries product

16. High prices Lack of retailers Limited number of outlets Centralized decision making is being used Partially dependent on yarn and cotton procurement

17. International market National market Diversification Discounts

18. Competition offering diversification and high quality Related unrelated diversification Lack of quality cotton availability and High cost of procurement.

19. C ompetitor Ideas Nishat Masood Textile Sitara House of Itehad

20. Marketing strategy is to bring creativity and innovations in fashions & design which are major assets for controlling all local and international market. It has been expanding its export sales through a network of franchise outlets and selling agents, direct marketing and strategic alliances.

21. Chenone is targeting Upper & elite Class. Chenone should offer low priced products in future to target the upper middle and middle class, which will give more popularity to the business and would make them more strong financially. Chen one target the Middle East and Pakistan . C henone target s the people 3 month to 45 ages .

22. Market To maintain positive image of product Steady increase in market share To satisfy customers

23. To get maximum profit To maintain significant research and development budget To increase growth rate

24. Charging high price for their products as it is giving more benefits to business They designed its products according to the customer wants and demands. Chen one product’s have satisfied consumers and has created brand image among its consumers. Positioning

25. Product Strategy ChenOne offers replacement offers for its clothing products The replacement offer is valid to customers conditioned you follow the policies and instructions provided with the product

26. They are targeting the upper middle and elite class Its market consists of people who demands best quality and trendy lifestyle and have the buying power to pay more for its products ChenOne price high for its products but it is justified for the quality it provides to its customers

27. The major channels in Pakistan are Billboards Newspapers Fashion Magazines Internationally it has its own fashion magazine & has plans to introduce such activities locally as well

28. Channels and Logistics Review ChenOne has its own logistics department As they have 16 stores operating in different areas Fast and efficient logistics system to fulfill their needs T heir every product reaches its destination on time