Classic Savory Problem Pitch Deck For Design

School Project Classic Savory

2. STORY
Classic Savory was made at the end of World War 2 to
give hope not only for Filipinos but also for the founders,
the Ting Brothers. They put up a ‘pancitera’ in the busy
district of Quiapo in 1950.

3. FURTHER BACKGROUND
Established in 1950 in Quiapo originally as a panciteria by the
three Ting brothers.
The original savory restaurant at the base of Jones Bridge is still
serving the traditional dishes that their ancestors handed down to
them, preserving the flavor of its fried chicken so famous that it is
now copied.
Who owns Savory

4. the needs
or problem

5. Brand Awareness
More Inquires
misconception about the
pricing

6. insights

7. Customer insights
Age Range
younger professional 21-30
professionals 41-60
senior citizens 61 above
Income levels
middle-income
Family-Oriented
most of their customers are in
family groups
Customer Demographics Customer Preferences
Favorite menu
signature friend chicken
pancit
Comfort Food Appeal
comfort food value - dishes
Variety and Value
Diverse Menu Options
Affordability for casual dining

8. Customer insights
Occasions and Gatherings
Convenience
Takeout and Delivery
Dining behavior and
motivations
Customer Experiences
Service Expectations
customers expect a quick and
friendly service
Ambiance and Environtment
customers prefer clean,
comfortable and welcoming
atmosphere
Digital engagements
customers are Digital savvy

9. Competitors
Competitors insights in services
dine in
takeout
delivery
online ordering
catering

10. Key message
Embrace the classicism and savor it forever classic savory
“Make Timeless memories with Family in Classic Savory”
Savor the flavor in a classic tradition in classic savory
A Taste of tradition in modern moments
Indulge and savor the classic we provide here in classic savory

11. idea

12. Offering a good deal to student
budget meal
we could offer solo and duo’s
meal or combo meal
video promotion such as tv
commercials, vlogs
offers loyalty program customers
User-Generated Content
Influencer Collaborations
Host In-Store Events
Ideas for promotion Ideas for affordability

13. functioning
function and amplification are connected to ideas
we just need to elaborate it

14. Student Meal
Offering a meal deal to students can be a great idea for a
classic savory campaign, especially if you’re looking to
attract a younger demographic or build goodwill within the
community
Combo Meal
It allows customers to choose portions that best fit their
needs, whether they're dining alone or with someone else

15. Loyalty Program
Points-Based System: How It Works: Customers earn points for every
dollar spent, which can be redeemed for discounts, free items, or special
perks.
Example: Earn points for every meal purchase. Accumulate 100 points to get a
10% discount
Punch Card Program: How It Works: Each visit or purchase earns a punch or
stamp on a card. After a set number of punches, customers receive a
reward.
Example: Buy 9 meals, get the 10th free.

16. Host in event store
customers can rent the whole place to host an event (birthday
party) and host an tasting event party open for general public or
limited invitation
User-Generated Content
Encourage customers to share their dining experiences with
a unique hashtag, and feature their posts on your social
media channels.

17. Influencer Collaborations
Partner with local food influencers to review or feature your
dishes, creating authentic content and reaching a wider
audience.

18. amlpification

19. TV commercials
social media
billboards
partnering/collab with influencers
online ads
social media‘
flyers
Ideas for promotion Ideas for affordability
flyers
social media
TV commercials
posters