Classification of research

Research methods are broadly classified as Qualitative and Quantitative. Both methods have distinctive properties and data collection methods.

1. Classification of Research

2. Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines. Research is conducted to evaluate the validity of a hypothesis or an interpretive framework; to assemble a body of substantive knowledge and findings for sharing them in appropriate manners; and to generate questions for further inquiries.

3. Classification of research Research Methods vs. Meth odolog y Descriptive vs. Analytical Conceptual vs. Empirical Applied vs. Fundamental Quantitative vs. Qualitative

4. Quantitative research is defined as a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. Quantitative research collects information from existing and potential customers using  sampling methods  and sending out  online surveys ,  online polls ,  questionnaires , etc., the results of which can be depicted in the form of numerical.

5. Qualitative research  is a  scientific method  of  observation  to gather  non-numerical data,  while focusing on meaning-making. This often occurs through "case study, personal experience, introspection, life story, interview, artifacts, and cultural texts and productions, along with observational, historical, interactional, and visual texts.“

6. Quanti t ative research Its purpose is to explain social life Is nomothetic – interested in establishing law-like statements, causes, consequences, etc Aims at theory testing Employs an objective approach Its purpose is to understand social life Is ideographic – describes reality as it is Aims at theory building Employs a subjective approach

7. Is etiological – interested in explanations over space and time Is a closed approach – is strictly planned Research process is predetermined Uses a rigid and static approach Quali t ative research Is historical – interested in real cases Is open and flexible in all aspects Research process is influenced by the respondent Uses a dynamic approach

8. Quantitative research Employs an inflexible process Is particularistic, studies elements, variables Employs random sampling Employs a flexible process Is holistic – studies whole units Employs theoretical sampling

9. Places priority on studying differences Employs a reductive data analysis Employs high levels of measurement Employs a deductive approach Places priority on studying similarities Employs an explicative data analysis Employs low levels of measurement Employs an inductive approach Qualitative research