Coca_Cola_Sales_Promotion_Case_Study_Enhanced.pptx

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1. Coca-Cola Sales Promotion Case Study How Coca-Cola Uses Consumer, Trade, and Sales Force Promotions Presented by: [Your Name/Team Name]

2. Introduction • Coca-Cola is one of the world’s top beverage brands. • Uses multiple sales promotion strategies to boost sales. • Benefits consumers, retailers, and sales teams.

3. Consumer Promotions – Engaging Customers • Discounts & Coupons: Special offers encourage bulk purchases. • Contests & Sweepstakes: Campaigns like ‘Share a Coke and Win’ engage customers. • Loyalty Programs: Reward points for repeat purchases. • Free Samples: New products (like Coke Zero) are sampled at events.

4. Consumer Promotions – Example ‘Share a Coke’ campaign personalized bottles with names, increasing consumer engagement and sales.

5. Trade Promotions – Supporting Retailers • Bulk Purchase Discounts: Retailers get lower prices for large orders. • Display Allowances: Stores receive incentives for in-store branding. • Rebates & Incentives: Distributors earn cashback for meeting sales targets. • Seasonal Promotions: Special deals during peak sales seasons.

6. Trade Promotions – Example Coca-Cola provides branded refrigerators and vending machines to retailers, increasing visibility and impulse purchases.

7. Sales Force Promotions – Motivating Sales Teams • Performance-based Bonuses: Incentives for exceeding targets. • Sales Contests: Competitions encourage higher sales. • Training Programs: Sales reps receive skill-building workshops. • Recognition Programs: Awards, trips, and promotions for top performers.

8. Sales Force Promotions – Example Coca-Cola runs global sales competitions, rewarding top-performing teams with international trips.

9. Conclusion ✅ Consumers: Discounts, engagement, and product trials. ✅ Retailers: Increased profits, better marketing support. ✅ Sales Force: Motivation, recognition, and career growth. Coca-Cola’s promotions create a WIN-WIN strategy for all!