CODECart Alliance - Company Presentation

1. CODECartAlliance S.R.L.
Company presentation
January 2011

2. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Who we are
What are our strengths
What we offer
What we know
What we did
Who are our partners
Why choose us
Contents

3. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
CODECartAlliance S.R.L is a Romanian company located in Bucharest,
launched in November 2008 by seven former engineers from NXP
Semiconductors
The team was formed inside Compression Science Corporationin 2001,
transferred to Philips Semiconductorsin 2002, which eventually became
NXP Semiconductors in 2006
In 2008, the changes inside NXPlead us into creating CODECartAlliance
S.R.L.and continue to work, as sub-contractors, with both NXPand ST-
Ericsson
From 2009 to 2011, we consolidated the business relations with our customers, and successfully attracted more projects from both sides
The team currently has eight engineers with prospects for growth
Who we are

4. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Stable and experienced team, working together for more than a decade
Expertise in video/audio coding standards and improvement algorithms
What are our strengths
Hamburg
Caen
Rennes
Le Mans
Sophia
Nuremberg
Dresden
Zurich
Austin
San José
Bangalore
Shangai Beijin
Seoul
Seattle
R&D site
Caen
Leuven
Le Mans
Sankt Petersburg
San Joseé
Bangalore
Stockholm
TokyoSilicon Valley
Paris
Seoul
Beijing
Hamburg
Sibiu
Bucharest
Recognized skills in the DSP and
embedded SW area
Innovative solutions and high quality
work at attractive costs
Experienced in interacting with other
remote teams and following quality
standards

5. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
What we offer –brief
Product
specification,
configuration
management
Consulting: customer
specifications, competitor
benchmark, solution
benchmark
Software support @
first callRamp up, product
test,
on-site support
Software solution
development
Software
Maintenance
Training

6. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Consultancy
Video / audio codecsand improvement algorithms
DSP / embedded software –architecture analysis, design, porting, optimization
Performance and quality assurance – feasibility studies, test design, profiling
and benchmarking
Project planning from idea to development
Project management
Compliant to CMMI standard level 2
We offer outsourcing of project management, in addition to development, by:
•managing resources on-site and off-site within small to medium size projects
•creating new procedures or adapting to customer’s way of working
•identifying and filling the gaps in customer’s specifications
•ensuring high maturity levels of the product
What we offer
Consultancy and project management

7. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Architecture design
Creation and management of module specifications and API-s
Development of coding rules specific to requirements
Codebase management
New algorithms or improvements to existing ones
System performance optimizations, including, among others:
software / hardware partitioning
HW IP integration (control, driver, …)
CPU / bandwidth / power optimizations
specific optimizations for DSP / RISC / low power processors
What we offer
Software development

8. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Product testing and support
We help integration by providing updated specifications and documentation
We develop testing plans and procedures
We create automatic testing frameworks and run extensive tests
We offer off-site and on-site support during integration phase
Software maintenance
We offer maintenance services with high reactivity in order to satisfy
demanding customers and help them adapt to rapidly changing requirements.
Training
We can prepare the customers or their partners on the usage of the specific solutions developed by CODECartfor them
We also offer training on general audio / video topics
What we offer
Product testing and support, maintenance and training

9. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
MPEG2 / H.263 / MPEG4 / H.264 / SVC / VC-1 standards
JPEG / JPEG2000 standards
Video decoding algorithms
error detection, resilience and concealment
image enhancement
Video encoding algorithms
pre / post-processing, scene- cut detection
prediction techniques
encoding decision optimizations (including visual quality metrics)
quantization and bit rate control techniques
complexity scalability
What we know
Audio & video

10. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
MP3, Dolby AC3, VORBIS1, WMA, A2DP audio standards
GSM-AMR, AAC, G.722 voice standards
Audio processing algorithms:
equalizer, spectrum analyzer
tone control, surround sound
noise reduction
AM / FM modulation / demodulation
DirectShow filters, video player
FFMPEG framework
Multimedia file formats
Embedded lossless compression
What we know
Audio & video

11. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Development, porting and optimizations
Platforms (ARM, CoolFluxDSP, Trimedia, TI, X86/MMX/SSE/SSE2)
Optimizations (CPU, cache, bandwidth, power, HW/SW partitioning)
OS specific (Windows, Linux, RTK)
Software architecture design
Automatic testing framework design
Codebase maintenance according to quality assurance processes
What we know
Software development

12. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Design and implementation of H.264 code stack used by Philips / NXP /
STE in products and research in various domains
Ported and optimized the H.264 decoder on ARM for mobile phones and integrated inside the SDK of TriMediadevelopment boards for set- top
boxes
Ported and optimized the H.264 encoder for TriMedia/ ARM / PC /
proprietary video telephony system for an important consumer
electronics company
H.264 and VC-1 integration using SW/ HW partitioning on NXP/STE IPs
Participating for the last 5 years in the development and maintenance of
NXP/STE "NexperiaCellular System Solution” platform, used by some
important mobile phone companies
What we did (customer proprietary solutions)

13. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Research and proposal of new TriMedia instructions dedicated for H.264
Codec, included in PNX1700
Embedded Compression
CoolFluxDSP audio codecswork and customer support –many
customers use this chip inside their products
Implementation and optimization of BDTI benchmarks for NXP CoolFlux
DSP
NXP CoolFluxembedded applications (8- channel 24- bit digital sound
controller, AM-FM-RDS radio, ASRC, G.722)
What we did (customer proprietary solutions)

14. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Patent submissions:
Adaptive error detection
Intra refresh by texture aging
Parallel decoding of a scalable video bit-stream
Passed quality project management audit (CMMI Level 2) while inside
NXP
Training on H.264, video coding techniques and CoolFluxto various
departments within Philips / NXP and their customers
Presence at IBC 2002 and 2004, with H.264 technology preview and AVC promotion CD
Presented "H.264 Decoding on Mobile Platforms" at Philips 4th DSP Conference, November 15-16th 2005
What we did (customer proprietary solutions)

15. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
Given a long business relationship based on good quality and timely
results, the Le Mans group within STEricssonis regarded as a strategic
partner as it has provided the opportunity and the means to support
the start-up and development of this company in the short term
Excellent business relationships were developed with NXP Leuven,
based on a long and successful collaboration
A long standing collaboration with the former Imaging & Video group of
Philips/NXP Paris, of which we were a part of
Good collaboration with other STE partnersin activities around the
imaging middleware, such as development, maintenance and resource
training
Who are our partners

16. CODECartAlliance
[email protected] / www.codec-art.com
CODECart Alliance S.R.L. -Company Presentation
A team with multiple talents and 10 years of expertise behind
Solid way of working ensures good quality and reactivity when working
with other teams, either local or remote
Why choose us
Highly skilled in audio / video coding and embedded software development
Quality and innovation, offering expert and value for money solutions

17. THANK YOU!