Coke share a coke

successfull advertisement campaign

1. Coke: Share a Coke
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2. •Share a Coke is a pure selling genius campaign by the Coca-Cola Company
•After experiencing a precarious start over integrated marketing strategies, the company
infiltrated its coke brand in outdoor marketing, retail spaces and the social media
successfully using a tailored paraphernalia
•According to the Coke's "Share a Coke" Campaign (2014) personalization is a crucial
factor many companies are using in digital advertising for powering and maintaining
strategies for their brand and increasing revenues
Coke: Share a Coke

3. Reasons for the Success of Share a Coke Campaign
•Accomplishing a certain set of goals is the fundamental rationale of building advertising campaigns
•Markedly, these set of objectives incorporate boosting the rate of sales, aggrandizing brand awareness and establishing a brand
•According to (Coke's "Share a Coke" Campaign (2014), the speed of achievement and failure towards achieving the set goals is usually
determined by the effective measures used.
•The campaign allowed the company to engage with its brand consumers and on the same issue stimulate brand name. As a result, the
campaign leveraged their consumer behavior making it’s a success.

4. References
•Coke's "Share a Coke" Campaign: An Integrated Marketing Success. (2014,
December 22). Retrieved from http://incitrio.com/cokes-share-a-coke-
campaign-an-integrated-marketing-success/