Color Personality & How to Motivate others .pptx

Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.

It’s an important field of study to consider when creating marketing assets, building a new business, or rebranding an existing one. Consider this: In a study titled “Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on color alone.

1. Col our Pers o nal i ty

2. There are Four Basic Personalities in the World. Blue Gr e en Y ellow R e d PERSON ALITY COLO U R TYPE

3. The red personality is generally considered the dominating personality. Individuals that fall into this class, are people who demands that things be done their way and right now. Red Pers o nal i ty

4. Getting immediate results Making quick decisions Solving problems Taking charge Looking self reliant Accepting challenges Makes good impressions Likes to help others . Red Pers o nal i ty

5. The blue personality type are seen as the perfectionists. The blue personality are those people who would always like to examine things in details in every situation. Their emotions are hardly affected except criticism. Blue Pers o nal i ty

6. Orderliness Conscientious Disciplined Precise Thorough . Blue Pers o nal i ty

7. The green personality is generally referred to as the calm personality. They don't easily get annoyed and are the epitome of calmness even in most stressful situations. When stressed, the green's approach is to sleep it off. Green Pers o nal i ty

8. Supportive Agreeable Loyal Self Control Consistent Good Listener Opportunity to develop personal relationships . Green Pers o nal i ty

9. The yellow personality is generally regarded as the sunniest personality. Some would regard them as the happy- go-lucky type who seem unable to take anything seriously. If faced with a stressful situation, the yellow person would seek out friends and talk it out. Most yellow personalities fear rejection most. Yellow Pers o nal i ty

10. Optimism Makes good impressions Verbally articulate Likes to help others Creates entertaining climate . Yellow Pers o nal i ty

11. How to Motivate Them Tell them stories to make your points. Let them know that you will be there to help them when they need you. Smile and laugh with them. Make it fun for them. Provide a special game plan to achieve their immediate financial objectives. You need to give them the facts and leave them alone. Make sure you avoid any emotion, it turns them off. Blue Green

12. They love story tellers Show genuine concern about what their needs are They don’t care how much you know unless they know how much you care Nicely suggest what they should do, always guiding them on a slower path. Let them know what you can do for them. Give them options, not opinions. Challenge them. Y ell o w Red How to Motivate Them