Color Theory In Graphic Design

Color theory is a collection of rules and guidelines for designers to follow while create an eye appealing graphics for their viewers.

1. Graphic Design Color Theory In Graphic Design [email protected] [phone]

2. What Is Color Theory ? Color theory is a collection of rules and guidelines for designers to follow while create an eye appealing graphics for their viewers. The color wheel is the basic representation of all colors. [email protected] [phone]

3. Y our eyes see an object... transfer the data to your brain. Your brain then analysis and informs the color of the object. And that how you know what color is in front of you. A study shows consumers decide in the first 90 seconds whether or not to buy a product after looking at it. [email protected] [phone] Understanding Colors In Graphic Design

4. RGB: The Additive Color Mixing Model The primary colors also known as pure colors are in graphic design are: These primary colors cannot be formed by any combination of other colors. [email protected] [phone] Red Green Blue

5. RGB colors are basically used for digital platforms and give you soothing experience on your mobile phones and laptops. Combining primary colors, we get the secondary ones, and the mix of the primary and secondary colors gives us the tertiary colors Why Should You Care ? [email protected] [phone]

6. Understanding Colors In Graphic Design These colors have an absence of light, unlike RGB's. CMYK would be an ideal choice to get the physical print like posters, banner, or cards, for instance. The primary difference between RGB and CMYK is the presence and absence of light. [email protected] [phone]

7. The color wheel is composed of primary colors, secondary colors, and the mix of those two categories, the tertiary colors. The color wheel gives you opportunities to create brighter, lighter, softer, and darker colors by mixing white, black, and gray with the original colors while choosing colors for a color scheme. The Color Wheel [email protected] [phone]

8. The wheel consists of three primary colors. T he first one is RGB, three secondary colors, the colors created when primary colors are mixed, that is green, orange, and purple. Tertiary colors, colors made when primary and secondary are combined like Blue-green or red-violet. Color Wheel Basics [email protected] [phone]

9. Color Wheel Basics W arm colors, you feel energized, passionate, and enthusiastic. C ool colors represents your calmness, comfort, and professionalism. Cool and warm colors are a part of our color wheel when divided into 2 separate sections. [email protected] [phone]

10. Hue, Shade, Tint And Tone Hue is the pure color, the colors that you see. Shade are created by adding the black color in the Hue. Tint are created by adding the white color in the Hue. Tone are created by adding the Grey color in the Hue [email protected] [phone]

11. Color Schemes With the help of color wheel, designers can develop a color scheme for marketing materials Monochromatic: variations of shades, tints and tones of a single color Analogous: a color and the shade right next to it on the wheel Complementary : a color and its exact opposite on the wheel Triadic: three colors equally spaced on the wheel [email protected] [phone]

12. When colors are used opposite to each other in the wheel, they are complimentary. They are generally used to provide a sharp contrast to give bright effect to the image. Complementary Colors [email protected] [phone]

13. Analogous colo rs are the ones that are next to each other. One color is known to be dominating, and the rest of them support the flow in analogous color. Analogous Colors [email protected] [phone]

14. Triadic Colors Triadic colors are evenly spaced colors in the color wheel. The combination of harmony and contrast is Triadic, giving your image or picture a (different) look. [email protected] [phone]

15. Importance Of Color Theory Color choice can increase the effectiveness of a campaign. Color contrast can persuade the viewers to make a decision or take an action. Color choice can help you gain a positive reaction from your targeted audience. [email protected] [phone]

16. Thank You [email protected] [phone]