Colour basics hues tints tones and shades [INFOGRAPHIC]

Colour plays a vital role in good web design. It has the power to evoke particular emotions in your website visitors, which influences how that person views and interacts with your brand. Those who are web designing understand that colour can be used as a way to focus people’s attention on certain elements of a website, driving them towards a journey to conversion.

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https://ifactory.com.au/news/colour-basics-hues-tints-tones-and-shades
NOVEMBER 2017 COLOUR BASICS: HUES, TINTS, TONES AND SHADES
Colour theory:
Science vs traditional
A designer in the digital era gets that you don’t have to stick
to a fine artists approach to colour mixing. That’s because
choosing the right colour, particularly in brand and advertising,
depends on a scientific approach.
A designer must balance the complex nuances of mood,
emotion, perception, cultural and personal meaning to create
attractive and effective design.
TINT
A tinted colour occurs when you take the
original hue and add white to it. In essence,
you are creating a tint of that hue. For example,
if you were to add white to red, you are tinting
the colour lighter to appear pink.
SHADE
A shade has the opposite effect of a tint. By taking any colour or hue and adding black to it,
you are creating a shade of the original colour.
For example, mixing a small amount of black
with blue could create a navy or oxford blue.
While mixing black with red could transform
the colour to garnet.
TONE
A tone refers to a less intense, or duller,
version of a colour or hue. To tone down a
colour, all one needs to add is grey.
For example, mixing a small amount of grey
with red could create a chalky red or dull pink.
COLOUR BASICS:
HUES, TINTS, TONES
AND SHADES
Upon first glance, the colour wheel acts as a tool to
understanding primary, secondary and complementary
colours. Yet, it is more complex than it seems. It defines
analogous colours (any three colours that sit
side-by-side), split complementary colours (which
reflects the two colours neighbouring a
harmonising hue) and tetradic colours (an
assemblage of four colours, including
two complementary colours).
Understanding
the elements of
a colour wheel
HUE
Many people, including artists and website designers, use hue and colour
interchangeably.
It’s understandable to presume they mean
the same thing, but technically speaking they
are slightly different. A hue refers to the
dominant colour – or pure spectrum colours
– in a colour family, one without black or
white pigment.