Coming Out on Top: Discover the 1,000 SEO Ranking Factors Google Uses

Presentation by Manick Bhan on how to get your website ranked using Google SEO.

1. Coming Out on Top: Discover the 1000 Ranking Factors Google Uses Manick Bhan

2. Hey 👋 I’m Manick. Founder | CTO | Head of SEO Creator of the SEO Software Suite Formerly Founder & CEO @ Rukkus.com (acquired by Stubhub + TickPick) Creator of Seat360

3. 1000 Search Factors

4. IF YOU BUILD IT THEY WILL COME ONLY WORKS IN THE MOVIES

5. DONT GET STUCK

6. TODAY WE’RE GOING TO LEVEL UP OUR SEO POWERS

7. Core 4 Search Factors Authority Page Experience Content Industry/Keyword Specific

8. Core 4 Search Factors

9. SEO is Math not Magic

10. Learning through Expriment

11. Google Algo Update History Google Patents Search Result Correlation Analysis SEO A/B Testing

12. Google’s Major Algo Updates

13. Following the breadcrumbs in Patents

14. Following the breadcrumbs in Patents

15. SEO is Math not Magic

16. Studied the Correlation of all 4 Core Factors via 18 metrics across 200 related searches in sports ticketing Correlation Analysis of Google SERPs

17. Methodology

18. New Search Factor Separating the Signal from the noise Web Pages

19. Results

20. Search Factor Dominance Over Time

21. Search is Becoming more Democratic 2000 2020

22. The Internet used to look a lot different... Geocities

23. The internet used to look a lot different... Yahoo! Xanga

24. The Gateway to the Internet 1990 AOL Napster

25. The Gateway to the Internet 2020

26. Core 4 Search Factors Authority Page Experience Content Industry/Keyword Specific

27. #1 Authority

28. PageRank

29. Backlink Profile Strength

30. Backlink Profile Strength

31. Backlink Velocity

32. Reputation Signals

33. #2 Content

34. Target the Right Keywords (low KD, high SV, high CPC) Build Landing Pages around Keyword Clusters Content Strategy

35. Focus Terms : Enhance content with Long Tail Phrases (LSI), semantically related topics and concepts. Content Strength Remove Overused Keywords

36. Onpage Technicals Metas Electric Cars , Solar & Clean Energy | Tesla

37. Onpage Technicals Schema Markup

38. Onpage Technicals Media

39. Internal Links External Links Onpage Technicals Links

40. #3 Page Experience

41. Increase page Dwell Time Reduce Pogosticking & Bounce Rate Page Experience

42. Chrome UX Report Page Experience

43. PageSpeed Insights Page Experience

44. #4 Industry & Keyword Specific Factors

45. Location Specific Keywords

46. YMYL (Your Money, Your Life) News, Current Events Finance Shopping Health & Safety Law, Civics, Government Education & Jobs Payday Loans Adult Specific Industries

47. My SEO Toolkit: LinkGraph - SearchAtlas Ahrefs ScreamingFrog Wordpress & Yoast BrightLocal SEO SpyFu PPC Tools of the Trade

48. Thank You! Say hi 👋 [email protected] manickbhan.com @madmanick