Commercial Viability Of A Product PowerPoint Presentation Slide

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1. Commercial
Viability of
a ProductYour Company Name

2. Market Segmentation
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Geographic
▪Region
▪Country
▪Population
▪Climate
Demographic
▪Age
▪Gender
▪Nationality
▪Ethnicity
▪Occupation
▪Income
▪Family Size
Psychographic
▪Lifestyle
▪Personality
▪Values
▪Interest
Behavioral
▪Brand Loyalty
▪Benefits Sought
▪User Status
▪Usage Rates
▪Occasion
▪Readiness to Buy
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3. Product Market Mapping
Product Market Map
Less
More
Market Attractiveness
Less More
Competitive Strength
Need to calculate whether benefits
of an attractive market outweigh
the cost of investment to increase
competitiveness
Best fit product line for the client
Client is all advised to enter this
product line
Move the circles and the
text boxes as per your
company’s competitive
strength & market
attractiveness
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4. Market Research for New Product
The Market Research Process The New Product Development Process
Concept, volumetric, and packaging testing
In marketing monitoring
Pre-testing of image and advertising
research
Consumer usage research
Primary & secondary research into consumer
views and product needs
Product launch and post launch
Brand positioning and advertising
development
Testing the product
Identifying consumer views and
product needs
Product concept and packaging
development
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5. Competitive Opportunity
COMPETITIVE
OPPORTUNITY
Competitive Intelligence
Strengths, Weakness &
Threats
▪Who are your competitors ?
▪Are they direct or indirect ?
▪What is the criterion for qualifying a company as a competitor ?
Competitor Detection
•Company history
•Management profile
•Customer’s profile
•Company’s objectives
•Strategic vision
Competitor’s Profile
▪What customer need &
preferences is the competitor trying
to meet ?
▪Define competitor’s value
proposition ?
Value Proposition
▪Revenue trend
▪Marketing spending
▪Risk assessment
Financial Review
▪Marketing
▪Product
▪Pricing
▪Growth (m&as, strategic partnerships)
▪Distribution network
▪Customer satisfaction
Competitor’s Strategies
•R&D in process
•Launch of new offering impact
•Delivery mechanisms
•Business & marketing model
Innovation R&D
▪Customer, analyst, independent third
party review about the company &
products
▪Social media listening
▪Reputation management
Competitor’s Market Perception
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6. Market Landscape
Global Flat Glass Market for the Construction Industry
Key Trend
The flat glass manufacturing
industries are more focused on
recycling broken waste glass
Market Driver
The rising number of airport
construction projects are expected to
propel the global flat glass market
Market Driver
The use of flat glass in the interior
design segment is growing at a
significant rate globally
Forecast
The market is projected to
reach 83,396 kilotons
By 2021
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7. Detailed Market Analysis for New Product
Competitor Analysis
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your audience's attention.
Timeline: Industry changes through time
& Forecasting
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your audience's attention.
Market Segmentation
Targeting & Positioning
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your audience's attention.
Industry Analysis
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your audience's attention.
Lead Generation-
Finding specific contact information
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your audience's attention.
Country Analysis (PESTLE)
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Market
Analysis
7

8. Fundamental Analysis of Market
Company Analysis
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your audience's attention.
Future Profit Outlook
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your audience's attention.
Industry Analysis
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your audience's attention.
Economic Conditions
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Fundamental
Analysis
8

9. Competitive Strategies
Lower Cost Differentiation
Competitive Advantage
Narrow Target
Broad Target
Competitive Edge
Focused Differentiation Strategy
When a firm seeks differentiation in its
target segment
Focused Low Cost Strategy
When a firm seeks a cost advantage in its
target segment
Broad Differentiation Strategy
When a firm seeks to be unique in its
industry along some dimensions that are
widely valued by buyers
Overall Low-cost Provider Strategy
When a firm sets out to
become the low cost producer
in its industry
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10. Market Attractiveness
Strong Medium Week
Business Position
Medium
High
Low
Market Attractiveness
High Attractiveness
Medium Attractiveness
Low Attractiveness
Move the circles as per
your company’s market
attractiveness &
business position
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11. Commercial Viability of a Product
11

12. AdditionalSlides
12

13. Name Here
Designation
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audience's attention.
Name Here
Designation
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audience's attention.
Name Here
Designation
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it to your needs and capture your
audience's attention.
Meet our Team
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14. Financial
Revenue
$
234
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audience's attention.
Deposits
$
543
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audience's attention.
Net Income
$
463
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15. Comparison
50%
25%
67%
60%
2019
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capture your audience's attention.
40%
20%
62%
51%
2018
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capture your audience's attention.
15

16. Target
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audience's attention.
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audience's attention.
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it to your needs and capture your
audience's attention.
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17. Address
# street number, city, state
Contact Numbers
0123456789
Email Address
[email protected]
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