Common Technical SEO Interview Questions

In technical SEO, robots.txt is a text file used by websites to instruct search engine bots on which pages or sections of a site to crawl or avoid. It helps control crawling behavior, preventing search engines from indexing content that you want to keep private or irrelevant for ranking purposes.

1. How to Complete
Common
Technical SEO
Interview
Questions
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Introduction to Technical SEO
Understanding Website Architecture
Crawling and Indexing
URL Structure Best Practices
Mobile Optimization
Page Speed and Performance
Structured Data and Schema Markup
Common Technical SEO Tools
Technical SEO Audit Checklist
Conclusion and Final Tips
Agenda
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3. Introduction to Technical SEO
Understanding Technical SEO
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Technical SEO refers to optimizing a website for the
crawling and indexing phase. It helps search engines
access, crawl, interpret, and index your website
without any problems.
It is crucial in the digital marketing landscape
because it directly affects a website's visibility, user
experience, and overall search engine ranking.
Common interview questions include topics on
website structure, crawling, indexing, mobile
optimization, and more, reflecting its comprehensive
role in SEO.
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4. Understanding Website Architecture
Basics of Website Architecture
Website architecture refers to the structure of all
the components that make up a website, including
its pages, links, and hierarchy. It affects user
experience and SEO.
SEO Role & Interview Questions
Proper architecture ensures search engines can
easily crawl and index pages. Typical questions:
'How do you structure a website for SEO?'
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5. Crawling and Indexing
Crawling
Crawling is the process where search engines
send out bots to discover new and updated
content on the web.
Indexing
Indexing is the process of storing and organizing
the content found during crawling, making it
accessible in search results.
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6. URL Structure Best Practices
Common Interview Questions
Expect questions on how to create SEO-friendly
URLs and the impact of URL length and structure
on ranking.
Best Practices
Use short, descriptive URLs with keywords. Avoid
special characters and excessive folders.
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7. Mobile Optimization
Interview Questions on Mobile SEO
Common questions include: 'How do you optimize
a site for mobile?' and 'What are the key elements
of mobile-friendly design?'
Importance of Mobile Optimization
Mobile optimization ensures a seamless user
experience on mobile devices, which is crucial as
mobile traffic accounts for over 50% of global web
traffic.
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8. Page Speed and Performance
Impact of Page Speed on SEO Rankings
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9. Structured Data and Schema Markup
Importance and Interview
Questions
What is Structured Data?
Structured data enhances search visibility
with rich results. Common interview
questions include: 'What is schema
markup?' and 'How does structured data
impact SEO?'
Structured data is a standardized format
for providing information about a page and
classifying its content. It helps search
engines understand the content better.
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10. Common Technical SEO Tools
Google Search Console
Monitors site performance, identifies issues, and helps with indexing.
Moz Pro
Provides keyword tracking, site audits, and backlink analysis for SEO.
Screaming Frog
Crawls websites to find broken links, analyze metadata, and audit for
SEO.
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11. Technical SEO Audit Checklist
Checklist Items
Review site structure, check for crawl errors,
ensure proper indexing, validate URL structures,
assess mobile optimization, analyze page speed,
and verify schema markup.
Interview Focus
Expect questions about your approach to
identifying and fixing technical issues, tools you
use for audits, and examples of past experiences
conducting SEO audits.
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12. Understanding technical SEO concepts is crucial for interview
success. Focus on website architecture, crawling & indexing, and
URL structure.
Use tools like Google Search Console, Screaming Frog, and
SEMrush to practice technical SEO tasks. Hands-on experience is
invaluable.
Stay updated with the latest SEO trends and algorithm updates.
Follow industry blogs and forums for insights and changes.
Mock interviews with peers or mentors can help build confidence
and identify knowledge gaps.
Prepare to discuss real-world examples and case studies that
demonstrate your technical SEO expertise.
Conclusion and Final Tips
Key Takeaways and Preparation Tips
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