Communication and its purpose

CONTENTS
WHAT IS COMMUNICATION?
OBJECTIVES
TYPES OF COMMUNICATION
PRINCIPLES OF COMMUNICATION
PURPOSE
TYPES OF COMMUNICATION BASED ON THE COMMUNICATION CHANNELS
VERBAL COMMUNICATION
WRITTEN COMMUNICATION
NONVERBAL COMMUNICATION
What is Communication?
The imparting or exchanging of information by speaking, writing ,or using some other
medium is called Communication.
Objectives – CREATING AWARENESS, – IMPARTING KNOWLEDGE, – PROJECTING AN IMAGE, – SHAPING ATTITUDES, – STIMULATING A WANT OR DESIRE, – EFFECTING A SALE. •Types of Communication
PRINCIPLES OF COMMUNICATION
– KNOW YOUR AUDIENCE. – KNOW YOUR PURPOSE. – KNOW YOUR TOPIC. – ANTICIPATE OBJECTIONS. – PRESENT A ROUNDED PICTURE. – ACHIEVE CREDIBILITY WITH YOUR AUDIENCE. – FOLLOW THROUGH ON WHAT YOU SAY. – COMMUNICATE A LITTLE AT A TIME.
–
– PRESENT INFORMATION IN SEVERAL WAYS. – DEVELOP A PRACTICAL, USEFUL WAY TO GET FEEDBACK. – USE MULTIPLE COMMUNICATION TECHNIQUES. •Purpose
COMMUNICATION SERVES FIVE MAJOR PURPOSES: TO INFORM, TO EXPRESS
FEELINGS, TO IMAGINE, TO INFLUENCE, AND TO MEET SOCIAL EXPECTATIONS. EACH
OF THESE PURPOSES IS REFLECTED IN A FORM OF COMMUNICATION.
1.INFORMATIVE COMMUNICATION
2.AFFECTIVE COMMUNICATION
3.IMAGINATIVE COMMUNICATION
4.PERSUASIVE COMMUNICATION
5.RITUALISTIC COMMUNICATION
•TYPES OF COMMUNICATION BASED ON THE
COMMUNICATION CHANNELS
There are three types of communication based on Communication channel:
Verbal communication involving listening to a person to understand the meaning of a
message, Written communication in which a message is read, and Nonverbal
communication involving observing a person and inferring meaning. Let’s know them in
more details in further slides.
Verbal Communication
• Verbal communication is the use of words to share information with other people. It
can therefore include both spoken and written communication. However, many
people use the term to describe only spoken communication.
Written Communication
In contrast to verbal communications, which are oral, written business communications
are printed messages. Examples of written communications include memos, proposals, e-mails, letters,
training manuals, and operating policies. They may be printed on paper or appear on
the screen. Written communication is often asynchronous. That is, the sender can write
a message that the receiver can read at any time, unlike a conversation that is carried
on in real time.
NONVERBAL COMMUNICATION
Nonverbal communication is the transmission of messages or signals through a
nonverbal platform such as eye contact, facial expressions, gestures, posture, and body
language. It includes the use of social cues, kinesics, distance and physical
environments/appearance, of voice and of touch.
The End

1. Communication and its purposes.

2. Name- Shivam Sharma Student Code- BWU/BTS/20/122 Year- 1 st Sem- 2 Sec- C Dept- Bachelor in Technology

3. CONTENTS WHAT IS COMMUNICATION? OBJECTIVES TYPES OF COMMUNICATION PRINCIPLES OF COMMUNICATION PURPOSE TYPES OF COMMUNICATION BASED ON THE COMMUNICATION CHANNELS VERBAL COMMUNICATION WRITTEN COMMUNICATION NONVERBAL COMMUN I C A T I ON

4. What is Communication? The imparting or exchanging of information by speaking, writing ,or using some other medium is called Communication.

5. Objectives C R E A TI N G A W ARENESS, IMPARTING KNOWLEDGE, PROJECTING AN IMA G E, SHAPI N G A TTIT U DES, STIMUL A TI N G A W A N T OR D ESIRE, EFFECTI N G A S A LE.

6. Types of Communication

7. PRINCIPLES OF COM M UNIC A TION KNOW YOUR AUDI E NCE. KNOW YOUR PURPOSE. KNOW YOUR T OPIC. ANTICIPATE OBJECTIONS. PRESENT A ROUNDED P I CTURE. ACHIEVE CRED I BIL I TY W I T H YOUR AUDI E NCE. FOL L OW THROUGH ON W H A T YOU S A Y . CO MM UN I C A TE A L I T T L E A T A T I M E. PRESENT INFORMATION IN SEVERAL WAYS. DEV E LOP A PRACTICAL, US E FUL W A Y T O G E T F E EDBACK. USE MULTIPLE COMMUNICATION TECHNIQUES.

8. Purpose COMMUNICATION SERVES FIVE MAJOR PURPOSES: TO INFORM, TO EXPRESS FEELINGS, TO IMAGINE, TO INFLUENCE, AND TO MEET SOCIAL EXPECTATIONS. EACH OF THESE PURPOSES IS REFLECTED IN A FORM OF COMMUNICATION. INFORMATIVE COMMUNICATION AFFECTIVE COMMUNICATION IMAGINATIVE COMMUNICATION PERSUASIVE COMMUNICATION RITUALISTIC COMMUNICATION

9. TYPES OF COMMUNICATION BASED ON THE COMMUNICATION CHANNELS There are three types of communication based on Communication channel: Verbal communication involving listening to a person to understand the meaning of a message , Written communication in which a message is read, and Nonverbal communication involving observing a person and inferring meaning. Let’s know them in more details in further slides. 

10. Verbal Communication Verbal communication  is the use of words to share information with other people. It can therefore include both spoken and written  communication . However, many people use the term to describe only spoken communication. Verbal communication in the workplace

11. Written Communication In contrast to verbal communications, which are oral, written business communications are  printed messages . Examples of written communications include memos, proposals, e-mails, letters, training manuals, and operating policies. They may be printed on paper or appear on the screen. Written communication is often asynchronous. That is, the sender can write a message that the receiver can read at any time, unlike a conversation that is carried on in real time.

12. NONVERBAL COM M UNIC A TION Nonverbal communication is the transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, gestures, posture, and body language. It includes the use of social cues, kinesics, distance and physical environments/appearance, of voice and of touch.

13. The End