Competitive Landscape Overview of the daily star.pptx

It's an analysis of the Daily Star.

1. Competitive Landscape Overview Two Rivalry Fronts: Traditional Rivals (Print): Prothom Alo, Bangladesh Protidin , Dhaka Tribune. Digital & Global Rivals: Facebook, YouTube, Google + portals (bdnews24, jagonews24).

2. Traditional Rivals: Data Snapshot Rank Newspaper Daily Circulation Ad Rate (BDT) 1 Bangladesh Protidin 553,300 900 2 Prothom Alo 501,800 900 6 The Daily Star ~55,000 Lower 📌 Prothom Alo’s reach ≈ 10x bigger than Daily Star. 📌 Bangla dailies → higher ad rates & stronger bargaining power.

3. Implications: Local Rivalry Challenges: English daily readership = smaller & niche . Advertisers prioritize mass reach (Prothom Alo). Opportunities: Daily Star appeals to premium audience : Business leaders, policymakers, international readers. Can sell influence and prestige over raw reach.

4. How Can Daily Star Compete with Prothom Alo? Premium positioning: “Elite readership” strategy. Content innovation: Branded supplements (Lifestyle, Home Loan, Education). Value bundles: Print + digital + events packages for advertisers. Differentiation: Trust, credibility, English content as prestige channel. 👉 Conclusion: Compete by being a premium influencer platform , not a mass paper.

5. Digital & Global Rivals: Market Share Bangladesh Digital Ad Spending: Facebook, Google, YouTube → 70% Prothom Alo Digital → 15% Daily Star + others → 15% 📌 Advertisers flock to measurable, targeted, performance-based ads.

6. Implications: Digital Rivalry Challenges: Daily Star lacks scale, ad-tech, advanced analytics. Hard to compete with billions of impressions per day. Opportunities: Credibility advantage: No “fake news” risk → safe for brands. Local relevance: Culturally aligned content in both Bangla & English. Premium storytelling: Content marketing, native advertising.

7. How Can Daily Star Compete with Facebook & YouTube? Differentiate on trust: Safer brand environment than social media. Hybrid campaigns: Newspaper + online site + social pages. Experiential marketing: Events, contests, co-branded campaigns. Niche value: Advertisers targeting educated, urban elites. 👉 Conclusion: Daily Star must act as a credible, brand-safe alternative , not a rival in scale.

8. Threat Of New Entrants Low barriers to entry in digital media. New online portals can scale quickly with minimal infrastructure. Brand credibility and trust offer some protection. Threat Of Substitutes Social media, blogs, YouTube, and citizen journalism offer alternatives. Instant news access via mobile apps and aggregators. Shift in consumer habits toward bite-sized, visual content. Bargaining Power Of Customers Advertisers have many options across print, digital, and social media. Price sensitivity and ROI increase pressure. Need for different audience engagement. Bargaining Power Of Suppliers Competitive Rivalry Intense competition from print rivals Rising digital challengers Global platforms dominate ad revenue Porter's Five Forces Model Content creation is largely in-house. Printing and distribution costs are manageable. Digital shift reduces dependency on physical suppliers.

9. How likely is it for the buyer's bargaining power to change with new technological and political changes in the industry? Tech shifts: Advertisers already prefer performance-driven ads → buyer power ↑. Political shifts: Govt. policies (Digital Bangladesh, media regulation) may slightly rebalance, but not enough. Outlook: Buyers will increasingly demand data-driven ad products (CTR, engagement, reach metrics). 👉 Conclusion: Buyer power will remain high and rising → Daily Star must invest in analytics & B2B services.

10. Strategic Takeaways Local Rivalry: Bangla giants win on scale → Daily Star must win on prestige . Global Rivalry: Tech platforms win on targeting → Daily Star must win on trust . Porter’s Insight: Buyer power + rivalry = toughest forces. Path Forward: Invest in analytics & B2B reporting tools. Push branded content, hybrid campaigns. Sell “elite influence” rather than “mass reach.”

11. The Daily Star’s Choice: Try to fight giants on reach → lose. Compete on credibility, niche audience, and innovation → survive & grow.