Competitor Analysis for Cab Aggregator Business

Competitor analysis in the cab aggregator industry involves evaluating direct and indirect competitors to understand their strengths, weaknesses, strategies, and market positioning. This analysis helps in identifying opportunities and threats, informing strategic decisions, and enhancing competitive advantage.

1. CAB AGGRIGATION AND SERVICES Case Study Analysis

2. OVERVIEW The taxi market in India is estimated at $9 billion; the organized sector constitutes around ~ 6% revenue share of the overall market The organized taxi market in India is a relatively nascent one; multiple aggregators have launched their services recently 2014… The taxi market in India is highly fragmented and unorganized The unorganized market is constituted of individual car owners and agencies which operate in one or few cities Owned vehicles segment includes pure-play car rental companies (e.g. Zoomcar) and players like Carzonrent and Meru. Aggregators are a new phenomenon driven by rise of start-ups like Ola, Taxiforsure and recently in 2013, Uber Affliators are associated with multiple car rental agencies and offer various packages/deals

3. KEY GROWTH DRIVERS 1-Price Competitiveness: Lack of comfortable public transport options in most Indian cities has led to a growing demand for affordable cab services Aggregators especially have positioned their product as a price-competitive alternative to autos and regular cabs 2-Customer Convenience: App based booking has led to growing customer ease of use In a very short span of time, companies like Meru, Ola & TFS are receiving 30-50% of booking requests through apps High punctuality and safety are additional customer benefits 3-Faster Scale up due to popularity: Even owned taxi companies like Meru are opting for aggregating taxis in order to scale up their fleet rapidly Aggregator based models will allow expansion to new cities rapidly 4-Entry of New Players: There has been a rapid influx of new players recently Heavy competition has led players to explore new pricing models, taxi segments etc., ultimately benefiting the end customer

4. TECHNOLOGY & INNOVATION Technology has become a key differentiator; players are looking to increase app usage by making their apps more transparent, convenient and flexible. Increasing number of App languages to provide better flexibility to customers/drivers of tier 2 cities and to ultimately increase the app usage Showing the route being taken on a real time basis, reducing app lag times and increasing GPS precision, for an enhanced customer experience overall Incorporating traffic status on routes to ensure that the driver selected for a customer is nearest to the customer on basis on least time to reach the customer Driver management and suspension through the usage of technology platforms Aggregators have started undertaking innovative initiatives like women-only cabs and panic buttons to highlight their focus on customer safety Olacabs.com, launched a 'pink cabs' service, driven by women drivers and which will only allow female passengers to board them The premium service will help Ola compete in a niche segment of the taxi market, dominated by regional players like She-Taxi etc. Complying with Government regulations, Ola also launched an emergency contact TFS is getting panic buttons installed in the cabs operated by their partner operators, which will be located near the rear passenger seat in the cab Uber is adding a Share-My-ETA button to its app, rolling it out first in India to allow passengers to send trip details to loved ones Additionally, TFS is planning to launch the Taxi-For-Sure Driver Finishing School to enhance the soft skills of drivers Additional measures includes having all of its drivers reviewed again to ensure they have 'authentic and valid police verification,' as well as hiring local 'safety exerts' to detect fraud and to develop more effective screening methods for its drivers.

5. NEW PLAYERS Wagon Cab Delhi-based Wagon Cab was founded in April 2017 by Arpan Aggarwal and Uttam Bose. However, operations started only in October last year. Arpan realized the need for a cab service that didn't burn a hole in the customer's pocket after looking at Ola and Uber’s surge pricing. The Wagon Cab app lets a customer book cab rides only when a driver is available within a radius of two kilometers. Wagon Cab charges a flat rate of Rs 10 per kilometer; the fare doubles after 11 pm. Currently bootstrapped, the company has a team of 18 employees. In the long run, Wagon Cab plans to hire women drivers to join its fleet.

6. NEW PLAYERS Gurugram-based Cab-Bazar is an online cab aggregator for outstation travel and is focused mostly on Tier II and Tier III cities as they do not have a strong presence of app-based cabs. While they currently focus on intercity travel, they also have options for intra-city travel. The company was founded in 2017 by 23-year-old Deepanshu Rustagi, an engineer. One can book a ride by entering the travel dates and itinerary on the Cab-Bazar website. It also has an Android app for its customers. It displays pricing for different cars and allows customers to book cabs by paying 15 percent in advance. Cab-Bazar expects to grow 50 percent quarter-on-quarter in FY 2018-19 and 40 percent year-on-year after that.

7. NEW PLAYERS Bengaluru-based Savaari offers pan-India car rental services. It was founded by Gaurav Aggarwal in 2006 with an initial investment of Rs 55,000. Savaari’s Android app lets you book one-way cabs, local rentals, out-station taxis, airport taxis, and cabs by cities. Savaari is spread across 98 cities and mostly focuses on cab-rentals for road trips. Savaari has a subjective pricing policy that depends on the city of pickup, route and the duration of the trip. The user will have to pay additional charges while travelling between 10 Pm to 6 Am.

8. NEW PLAYERS Vihik Cabs was co-founded by husband-wife duo Chaitanya Duddu and Sameera Duddu in June 2016. Hyderabad-based Vihik connects drivers and customers, allowing them to negotiate prices in real time. The riders can contact cab drivers directly, set a price and then bid a trip through the app. All drivers within five-km radius receive the booking request with the same price. Once the driver accepts the booking, the customer is sent a confirmation message. Vihik enables cash payments and accepts payment through Paytm. The company charges 20 percent commission for each trip from the drivers. Vihik’s app became functional in February 2017, and the founders have invested Rs 10 lakh.Vihik claims to have over 75,000 customers and over 1,000 drivers.

9. NEW PLAYERS Bengaluru-based Get-Me-Cab was founded by Amit Lakhotia, Bhola Meena, Kapil Sehgal, and Sanjeev Duggal in 2011. It offers one way and round-way intercity car rental services along with intra-city services in more than 100 Indian cities. An online cab booking service, it also provides guided tour packages and lets users select cars through the app. The company has tie-ups with taxi operators across India and helps them sell their inventory online. Get-Me-Cab charges are subjective and depends on the pickup city, destination city, and the type of vehicle selected by the user.

10. NEW PLAYERS Jaipur-based Hippo Cabs is a cab aggregator founded by Sahil Agarwal. The company launched its inter-city services on the Delhi-Jaipur route in 2015. App-based Hippo Cabs pays its drivers a fixed amount on per-trip basis and charges its customer for the number of seats. It provides one-way taxis, round-way trips, airport cabs and car rentals, as well as multi-city services. The company provides its services in more than 90 cities and claims to have more than 25,000 satisfied customers. The company also claims to have completed 35,000 rides since inception. Hippo Cabs charges customers depending on the pickup and destination cities, number of travelers, number of bags and the type of vehicle - AC or non-AC.

11. NEW PLAYERS Gangtok-based NE Taxi aggregates tourist taxis in more than 60 cities and towns in Northeast India. NE Taxi was started by Rewaj Chettri of Gangtok in 2013. Rewaj initially started it as a tour guide company from his college dorm room and later rebranded the venture as a transport company. App-based NE Taxi provides sightseeing, travel packages and outstation services on both reserve and share (NE Share) basis. The startup claims to have a fleet of over 800 vehicles and has catered to more than 15,000 customers. It charges customers depending on the number of days for which they wish to avail the services, the type of car and the pick-up and drop location.

12. NEW PLAYERS Change is inevitable, but it’s not always easy. Ride-hailing apps changed the world of taxi services forever, but each step in this evolutionary process has come with its share of challenges. Primary among these challenges is the elusive balance between rider satisfaction and driver happiness. Our journey began in 2017 with the objective of solving these new problems. Tora is a Korean joint venture headquartered in New Delhi, India. We’re a tech company and the core purpose of our business model is to develop a platform that is fair and transparent for both riders and drivers. Tora is here to transform ride-hailing once again. Go Surge Free With Tora, you’ll never worry about surge pricing again. Be it heavy rain or traffic, we offer predictable pricing. Go Surge Free. Take A Tora. Go Cashless Or Don’t! Cash payment, card payment, online banking or e-wallets. You can pay us with pretty much anything, except hugs. (Although we’d probably take those, too.) Manageable wait times The cab service you choose should drive you around town; not up the wall. That’s why we’ve built an algorithm that accounts for a whole lot of metrics to ensure shorter wait times and fewer cancellations for you Better earnings for Drivers Did you know drivers pay upto 30% of their daily earnings to their cab aggregator? That’s 30% less income to support their families. Tora empowers drivers by charging them a flat fee that doesn’t cut into their daily bread. See-through Pricing Do you know the itemized price of your ride? Do you know how much you were charged for tolls/parking? Do you know the meaning of life??? Tora answers all these questions on every receipt. Except for the last one. Would you let us know if you figure that one out? Thanks. Police Integrated Safety We hope that you never have an emergency situation with us. That said, prevention is better than cure. The Tora app offers the most advanced safety features in India, and we do everything in our power to ensure that you ride in safety every time.

13. SHUTTLE KEY PLAYERS Corporate houses come to us for a one-stop-shop in travel. We have been growing over the years and have constantly re-invented ourselves by partnering with BPO / KPO, IT Pharmaceutical companies giving them our services for their travel requirements. Top Ten Reasons why Clients Car-Pool with Us: We bring in the very best in travel They save MONEY & time Together we reduce the carbon footprint Cuts fuel costs drastically Decrease the number of accidents Lessen the stress of driving No parking woes Increase productive time More time to relax Absolutely professional, transparent and reliable partners Carpool Features: Air-Conditioned Cars Educated and knowledgeable staff Easy and user-friendly system 24 x 7 Helpline number All our drivers are smart and well behaved with a sound background Our drivers are extremely familiar with all areas of the city All drivers carry a valid driving license and are duly verified by the Police Payment options by cash as well as CREDIT CARD Minimum occupancy of four passengers Km Rate For 22 Days (Rs.) Rate For 26 Days (Rs.) Rate For 30 Days (Rs.) Radius 0 To 5 Km. 2500 2875 3306.25 Radius 5 To 10 Km. 3200 3680 4332 Radius 10 To 15 Km. 3800 4370 5025.5 Radius 15 To 20 Km. 4400 5060 5819 Radius 20 To 25 Km. 5700 6555 7538.25 Radius 25 To 30 Km. 6300 7245 8331.75 Radius 30 To 35 Km. 7500 8625 9918.75 Radius 35 To 40 Km. 8200 9430 10844.5 Radius 40 To 50 Km. 9400 10810 12431.5 Radius 50 To 60 Km. 10600 12190 14018.5 Radius 60 To 70 Km. 11900 13685 15737.75

14. FINDINGS FROM KEY PLAYERS Type of packages: Short radius travel Intercity travel Intracity travel One-way travel Tourism packages Corporate bookings One Way booking USP-Promotion Travel within 2KM radius with 10RS/KM Discount on sharing and app download Discount on bookings Trained and qualified drivers Speak to driver and bid for price Paytm cash Gift cards Refer and win a free ride Target Customer College going students Working professional Travelers-Long Route Travelers-Short Route One Way travelers Technology Used Mobile Apps Website Chatbots Real time Location sharing GPS Emergency Systems Focused No peak charges Hassle free booking Real time location mapping Less cancellation Convenient Payment Easy payment module Safety Good Incentive for drivers. Something New Cab with female drivers LGBT Community operated cabs Collaboration with hotels Collaboration with Spa Bus pool-Monthly basis Magazines with travel info. Pool bus and car

15. OPERATION STRUCTURE Vendor-1 Vendor-2 Vendor-3 BPO/KPO/Corporate Offices Travel Agents Hotels and Hostels Vendor-4 Corporate Community Individual Bookings Booking using App Confirmation, Vehicle Allocation, Trip Start Payment Done/Feedback 3 1 2 Supply Team BD Team Development & Back end Team Top Management/ Directors APP.

16. DEMOGRAPHIC PENETRATION MUMBAI DELHI KOLKATA CHENNAI BANGALORE HYDERABAD PUNE AHMEDABAD SURAT KANPUR INDORE JAIPUR VADODARA NAGPUR LUCKNOW PATNA VISHKAPATNAM BHOPAL GWALIOR JABALPUR AURANGABAD GANDHINAGAR A-1 CITIES APPROACH A CITIES APPROACH MADURAI ALIGARH KOCHI COIMBATORE VIJAYWADA TIRUCHAPALLI NASHIK RAJKOT SOLAPUR ANAND LUDHIANA AGRA MEERUT B-1 CITIES APPROACH

17. MANPOWER STRUCTURE SUPPLY MANAGER= 8X2=16 BD MANAGER= 8X2=16 SUPPLY ASSOCIATE= 16X2=32 NOS VP-COUNTRY HEAD-1 NOS DIRECTOR & FOUNDERS CLUSTER HEAD-4 NOS CLUSTER MANAGER= 2X4=8 NOS BD ASSOCIATE= 16X2=32 NOS VP-PRODUCT IT MANAGEMENT-1NOS VP-PR & COMMN.-1 NOS HR MANAGER-1NOS SALES & SUPPLY IT & PRODUCT DEV. COMMUNICATION HR & ADMIN HR EXECUTIVE-2NOS IT TEAM PR/COMMN TEAM

18. Thank You…