Compitive analysis on Noise pvt Ltd.pptx

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Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.

Key Competitors
Amazfit (Huami):

Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:

Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:

Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:

Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:

Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.

Product Features Comparison
Noise Smartwatches:

Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:

Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:

Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:

Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.

1. PRESENT’S :- D2C CASE STUDY

2. ECOMMERCE

3. PROFILE COMPANY Key people Total Funding available About Noise

4. BRAND JOURNEY 4P’s

5. PRODUCT Top product Variations of top products Noise Pulse 2 Max Smartwatch 2. Noise ColorFit Pro 4 3 . Noise ColorFit Pro 3 Product category Smart Watch and fitness bands 2. True wireless earbuds 3. Bluetooth speakers

6. Noise BoAt Realme Boult Price Pricing Strategy Deals & offers for the current period Delivery/Shipping Charges applicable 76% off on Noise website 76% off on flipkart website

7. Place Marketplace Availability Total Marketplaces listed Amazon product listing

8. Promotion Brand Tagline “ Find Your Style, Define Your Noise. ” Key Messages – Emotional/Logical “As we seek we find, as we explore we discover”

9. BRAND AMBASSADOR INFLUENCERS USED