Complete DIGITAL MARKETING Uwinpc dot Com.pptx

Digital Marketing: The promotion of products, services, or brands through digital channels like search engines, social media, email, and websites. It encompasses various online strategies to reach and engage target audiences.

SEO (Search Engine Optimization): The practice of optimizing websites and content to improve organic (non-paid) visibility in search engine results. This involves techniques like keyword optimization, improving site structure, and building quality backlinks.

Paid Search (also known as PPC or Pay-Per-Click): A form of digital advertising where advertisers pay each time their ad is clicked. This includes platforms like Google Ads and Bing Ads, allowing businesses to display ads in search results for specific keywords.

Would you like me to elaborate on any of these areas or discuss additional digital marketing strategies?

1. DIGIT AL MARKETING SEO Investor Opportunity

2. WHAT IS SEO? 2 SEO stands for Search Engine Optimization. Optimizing website or web pages in order to make search friendly, getting higher rank in search engine like google, yahoo or Bing. It is all about trying to rank higher in search engines or trying to showcase your website on first page of google. Practice of improving site’s ranking in the search engines for given keywords.

3. NEED SEO…??? 3 Make your site interesting and useful. Know what your readers want (and give it to them) Act in a way that cultivates user trust. Make expertise and authoritativeness clear. Provide an appropriate amount of content for your subject. Avoid distracting advertisements. Use links wisely.

4. HOW SEARCH ENGINE WORKS…??? 4

5. SEO COPYWRITING…??? 5

6. SEO ELEMENTS TYPES:- 6 SUCCESS

7. ON PAGE SEO:- 7 ON-page SEO refers to SEO tactics applied inside of a website to improve its rankings.

8. MOSTLY PEOPLE WORKS ON PAGE SEO:- 8

9. 9

10. OFF-PAGE SEO:- 10 Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings.

11. PREPARING REPORTS:- 11 A search engine optimization (SEO) report is a summary of a website's performance on search engines. such as: Backlinks Technical website health Click-through rates Keyword rankings Organic traffic Sales Revenue. Cost per Lead. Page and Domain Authority

12. 12 Here are some tips for preparing an SEO report: Include all the data from the tools you use for SEO. Add comments to provide context. Focus on goals and objectives. Include clear benchmarks. Use a customizable template that you can easily replicate each month. Keep it simple and concise. Use API-driven reports to automate the process.

13. 13 CREATE SEARCH CAMPAIGN Sign in to your Google Ads account. Click the Campaigns icon. Click the plus icon to create a new campaign. Choose a goal, such as sales, leads, or website traffic. Select Search as the campaign type. Choose a bid strategy, such as Maximize conversions. Choose the Manual Cost per Click (CPC) bidding option. Set your location and language. Choose your audience. Set your budget. Create your ad group. You can also set your own start and end dates for your campaign. Search advertising, or paid search advertising, is a marketing technique that involves placing digital advertisements in search engine results. campaigns for pay a small fee.

14. 14 CREATE DISPLAY CAMPAIGN Create a new display campaign. Select your campaign settings. Set your budget and bidding strategy. Choose your targeting strategy. Create responsive display ads. Review your campaign. Display campaigns are a type of campaign in (Google Ads) that allow you to reach audiences with visually engaging ads. To create a display campaign, you can follow these steps:

15. 15

16. ADVANTAGE OF SEO Perspective (Global / Regional) Targeted Traffic Increase Visibility High ROI (Return on Investment) Long term positioning Cost-effective Flexibility 16

17. 17 You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ‘ethical black hat SEO techniques’. As a consequence, the biggest disadvantage of SEO is a ‘lack of control’. You are subject to changes in the algorithm. In ‘competitive sectors’ it may be very difficult to get listed in the top few results for competitive phrases. DISADVANTAGE OF SEO

18. Xxxxxxxxxxxx xxxxxxxxxxxx xxxx [email protected] THANK YOU!