Comprehensive Digital Marketing Course: Learn, Grow, Succeed at DICS Laxmi Nagar

Comprehensive Digital Marketing Course: Learn, Grow, Succeed at DICS Laxmi Nagar

1. DIGITALMARKETING
WHATISDIGITALMARKETING?
•Digitalmarketingreferstothecomprehensivesetofstrategies,techniques,and
practicesusedtopromoteandadvertiseproducts,services,orbrandsthrough
digitalchannels,platforms,andtechnologies.Itleveragestheinternet,mobile
devices,socialmedia,searchengines,websites,andotherelectronicmediato
connectwithpotentialandexistingcustomers,buildrelationships,anddrive
businessgrowth.
•Atitscore,digitalmarketingisaboutreachingatargetaudiencewherethey
spendmuchoftheirtime—online.Itgoesbeyondtraditionalmarketingmethods,
utilizingdata,real-timeengagement,andadvancedtoolstooptimizecampaigns
andmeasureresults.Digitalmarketingisdynamicandadaptable,allowingbrands
toexecuteawiderangeofmarketingactivitiesinacost-effectiveandmeasurable
way.

2. TECHNIQUESOFDIGITALMARKETING
•1.SearchEngineOptimization(SEO)
•SEOinvolvesoptimizingawebsite'scontent,structure,andtechnicalaspectstoimproveitsvisibilityin
searchengineresults.Theaimistoincreaseorganic(non-paid)trafficfromsearchengineslikeGoogleby
targetingrelevantkeywords,creatinghigh-qualitycontent,andbuildingbacklinks.
•2.ContentMarketing
•Thistechniquefocusesoncreatinganddistributingvaluable,relevant,andconsistentcontent(blogs,videos,
infographics,podcasts,etc.)toattractandengageatargetaudience.Thegoalistobuildbrandawareness,
fostercustomerloyalty,anddriveconversionsthrougheducationalorentertainingcontent.
•3.SocialMediaMarketing
•UsingsocialmediaplatformslikeFacebook,Instagram,LinkedIn,andTwitter,businessescanengagewith
theiraudience,promoteproductsorservices,andbuildacommunity.Socialmediamarketingcaninclude
bothorganicpostsandpaidadvertisingcampaignstoreachabroaderaudience.
•4.EmailMarketing
•Emailmarketinginvolvessendingtargetedandpersonalizedmessagestopotentialandexistingcustomers.
Newsletters,promotions,andtransactionalemails(orderconfirmations,shippingupdates)areusedto
engagecustomers,buildrelationships,anddrivesales.

3. •5.Pay-Per-ClickAdvertising (PPC)
•PPCadvertisinginvolvesrunningpaidads(e.g.,GoogleAds,FacebookAds)where
businessespayeachtimeauserclicksontheirad.Thistechniqueisusedtodrivetargeted
traffictowebsitesquickly,especiallyforbusinesseslookingtogenerateimmediateleads
orsales.
•6.AffiliateMarketing
•Affiliatemarketinginvolvespartneringwiththird-partymarketers orinfluencerswho
promoteyourproductsorservicesinexchangeforacommissiononsalesorleads.This
performance-basedmodelallowsbusinessestoexpandtheirreachbyleveragingexternal
networks.
•7.InfluencerMarketing
•Thistechniqueinvolvescollaboratingwithindividualswhohavealargefollowing
(influencers)onplatformslikeInstagram,YouTube,orTikToktopromoteabrandor
product.Influencersusetheircredibilityandaudiencetrusttoendorsethebrand,which
canleadtoincreasedbrandvisibilityandsales.
•8.OnlinePublicRelations(PR)
•OnlinePRfocusesonmanagingabrand'sreputationandpublicimageondigital
platforms.Itincludestacticssuchassecuringpositivemediacoverage,managingonline
reviews,andfosteringrelationshipswithbloggers,journalists,andinfluencerstoenhance
brandcredibilityandvisibility.

4. MEANINGANDTYPESOFSEO
MEANINGOFSEO:-
SEO(SearchEngineOptimization)istheprocessofimprovingawebsite'svisibilityinsearchengineresultspages(SERPs)to
increasethequantityandqualityoforganic(non-paid)traffic.ThegoalofSEOistomakeawebsitemore attractivetosearch
engineslikeGoogle,Bing,orYahoobyoptimizingvariouselementsofthewebsite,soitrankshigherforrelevantsearch
queries.
TYPESOFSEO
WHITEHATSEO BLACKHATSEO GREYHAT SEO
Workunderthe
guidelinesofsearch
engine
Workagainstthe
guidelinesof
searchengine
Combinationof
bothwhiteand
blackhatSEO

5. WHATISWEBTRAFFICANDTYPESOFIT
Meaning:-
Webtrafficreferstothenumberofvisitorsoruserswhovisitawebsite.Itcanalsoincludedata
abouthowtheyinteractwith thesite,suchasthepagestheyvisit,howlongtheystay,andtheir
bT
eE
havioronthesite.Webtrafficisoftenmeasuredtoevaluateawebsite'spopularity,
performance,andeffectivenessinattractingvisitors.
TYPESOFWEBTRAFFIC
ORGANIC
TRAFFIC
INORGANIC
TRAFFIC
REFERRAL
TRAFFIC
DIRECT
TRAFFIC
SOCIAL
TRAFFIC

6. 1.OrganicTraffic
•Definition:Visitorswhocometoawebsitethroughunpaidsearchengineresults.
•Example:Apersonsearchingfor"besthikingboots"onGoogleandclickingonawebsitelink
thatranksnaturallyinthesearchresults.
2.InorganicTraffic
•Definition:VisitorswhoarriveatawebsitethroughpaidadvertisementslikeGoogleAds,
FacebookAds,orotheradplatforms.
•Example:ApersonclickingonaGoogleadwhilesearchingforproductsorservices.
3.ReferralTraffic
•Definition:Visitorswhocomefromexternalwebsitesthroughlinks(referrallinks).
•Example:Avisitorclicksalinktoyoursitefromablog,newswebsite,orapartnersite.
4.DirectTraffic
•Definition:Visitorswhotypethewebsite'sURLdirectlyintotheirbrowseroruseabookmark
tovisitthe site.
•Example:Apersontyping"www.example.com"directlyintothebrowser'saddressbar.
5.SocialTraffic
•Definition:VisitorswhoarriveatasitefromsocialmediaplatformslikeFacebook,Instagram,
Twitter,orLinkedIn.
•Example:ClickingonalinksharedonTwitterleadingtoawebsite.

7. KeywordRankingFactor
SEO
ONPAGESEO OFFPAGESEO
•Metatags
•GoogleWebmasterTool
•Googleanalyticstool
•Sitemapcreation
•Robots.txt
•URLcanonical
•URLredireation
•Schememarkup
•Googleupdate
•Googledisavowtool
•Webcontentoptimization
•SEOauditreport
•Directorysubmission
•Classified submission
•Socialbookmarkingsubmission
•Imageoptimizationandsubmission
•Blogcreationandsubmission
•Blogcommenting
•PPTsubmission
•PDFsubmission
•Videosubmission
•Profilesubmission
•Articlesubmission
•Pressrelease
70%
30%
100%

8. MEANINGOFONPAGESEO
On-PageSEOreferstothetechniquesandstrategiesuseddirectlyonawebsitetoimproveitssearch
enginerankingandvisibility.Itfocusesonoptimizingindividualwebpagestomakethemmoresearch-
engine-friendlyandrelevanttousers.Thegoalofon-pageSEOistoenhancethecontent,structure,and
HTMLcodeofthepagetomakeitmoreaccessibleandunderstandableforbothsearchenginesandusers.
“TOWORKOURWEBSITE”
MEANINGOFOFFPAGESEO
Off-PageSEOreferstothestrategiesandtechniquesusedoutsideofyourwebsitetoimproveitssearch
enginerankings.Itfocusesprimarilyonincreasingyourwebsite'sauthority,trustworthiness,and
relevancethroughexternalsignalslikebacklinks,socialmediaengagement,andbrandmentions.While
on-pageSEOoptimizesthecontentandstructureofthesiteitself,off-pageSEObuildscredibilityand
reputationinthebroaderwebecosystem.
“TOWORKANOTHERWEBSITE”

9. Ques-WhatisSearchEngineBots/Crawler/Algorithm/Spider?
Searchenginebots,alsoknownaswebcrawlersorspiders,areautomatedprogramsthatbrowsetheweband
collectdatafromwebsites.Thisdataisthenindexedbysearchengines(likeGoogle,Bing,etc.)toprovide
relevantresultstousers'searchqueries.Thesebotsfollowlinksfromonepagetoanother,gathering
informationsuchaspagecontent,metadata,keywords,andotherelementstounderstandthestructureand
contextofawebsite.
Ques-Whatiscrawling?
Botsvisitwebsitestogatherinformation.Theystartbyvisitingasite’shomepageandfollowlinkstootherpages
onthesite.
Ques-Whatisindexing?
Theinformationcollectedbythebotisstoredinthesearchengine'sindex.Thisindexiswhatallowsa
searchenginetoquicklyreturnrelevantresultswhensomeoneperformsasearch.
Ques-Whatisbacklink?
backlink(alsoknownasaninboundlinkorincominglink)isalinkfromonewebsitetoapageonanother
website.Backlinksareimportantinsearchengineoptimization(SEO)becausetheysignaltosearchengineslike
Googlethatotherwebsitesconsideryourcontentvaluableandtrustworthy.

10. WHATISDOMAINAUTHORITY?
Definition:DomainAuthorityisametricthatpredictstheabilityofanentire
website(ordomain)torankinsearchengineresults.Itmeasurestheoverall
strengthofawebsite’sSEOprofile,takingintoaccountfactorslikethequality
andquantityofbacklinks,theageofthedomain,andtheoveralloptimization
ofthesite.
WHATISPAGEAUTHORITY?
Definition:PageAuthorityissimilartoDA,butinsteadofassessingtheoverall
website,itfocusesonthestrengthofanindividualpage.PApredictshowwell
aspecificpageislikelytorankinsearchresults.