Connor_SMM_PB1_2024_9.pptx minimum 40 Charters

My Personal Brand powerpoint Project

1. Personal Brand Exploration Connor Brophy - Project and Portfolio 1 : Week 2 – Sports Marketing and Media – 9/12/2024

2. Career Category: Changing Careers Short Term Career Goal : Immediately After Graduation 2026 Land an entry level marketing job with any MLS team franchise by getting in contact with people that already work for teams through things such as Linked in Long Term Career Goal: (2036) Working full time as a part of marketing team for any big soccer team In Europe

3. Profession Occupation : Marketing Manager Potential Job Titles : Director, Brand Alliances Event Coordinator Director of Event Services Source; MLScareers.com

4. Target Audience Different groups of people who use the kind of services I provide Graph Digital marketing Agencies Fortune 500 Companies MLS.com Non profit Org Small or Local companies E commerce Company Groups I most relate to or fell most excited to work with X Groups I know people are in or already have clients in X Groups I have the most knowledge about X Groups I would find fascinating to learn more about X Source: Book Yourself Solid

5. Competition Radhika Duggal Education – Columbia Business School Work Experience- 8 years of marketing with multiple big companies such as Chase Bank and Pfizer Noteworthy Experience - Adjunct Assistant Professor at the New York University Stern School of Business and the author of "Consumer Behavior: A Marketer's Look into the Consumer Mind Overall Online Presence- 500+ connections, Polished headshots, customized banner, detailed profile summaries Source LinkedIn

6. Competition Pt2 Me Work experience – Record video for social media at Charlotte county ford Education – Current enrolled in Sports Marketing and media B.S. at Full Sail University Noteworthy Experience – Working at Charlotte County Ford helping with some social media videos for local advertising Overall online presence - None

7. Identity Core Values: 1. Honesty 2. Adventure 3. Dedication 4. Security 5. Love Vision: Increase the brand of any soccer team I work to build theme into a brand not just recognized locally but globally. Guiding Principle: Some people believe football is a matter of life and death, I can assure you it is much, much more important than that.” Passion: Building Soccer in the United States Superpower: Recognizing trends to help build and grow brands. Golden Circle Why : To build the sport of soccer in the United States How: Build up a teams social media presence and brand as a whole What: Digital Marketing for MLS Teams

8. Promise and Position Promise: I will help build up a team's brand by producing great content for there social media teams that fans can enjoy Position: Being able to recognize trends on social media fast and be able to adapt content quickly

9. Networking Industry events Soccerex Europe 2024 Amsterdam Netherlands. Objective: Meet industry professionals and try and network to help grow my brand and have more chances of getting a job in European football/soccer Football Innovation Forum – World Football Summit Munich 2025Objective: Meet industry professionals and try and network to help grow my brand and have more chances of getting a job in European football/soccer Elevator pitch: Mentorship: Looking for someone with senior level experience in sports social media at least 5+ years that has relatable core values such as myself Source: Football Innovation forum And SoccerEX

10. Digital Marketing Online ID Calc. Scores: Volume 0 – Relevance High– Purity Low – Diversity 0 – Validation 0. Brand Archetype: Creator - Description: innovative, creative, and have deep visions. They go above and beyond to stand for what they believe in and aren't afraid to go in the opposite direction society goes Digital marketing strategy to improve online ID Calculator Scores while exuding brand archetype. Focus Variables: Volume and Purity Type of Content: Video editing- By taking footage form games or events involved with soccer Primary tools for Distributions: Instagram and X – Promote edited videos of games and highlights; LinkedIn – network with industry pros who are already working on the social media teams for pro soccer teams and share my work and request feedback on what to do and not to do

11. Professional Development Technical ACC Task: Take and complete all online tutorials and courses provided ORG- Adobe Creative Cloud Date: Dec 2024 SMO Task: Complete three-part online course provided by LinkedIn ORG- LinkedIn Date: Nov 2024 Transferable Public Speaking Task: Join the improv club here at Full Sail and attend every event Org- Full Sail University Date: Dec 2024 Time Management Task : Complete online couse for time management on udemy business Org: Udemy Date: Oct 2024

12. References Estrella, W. (2024, June 7).  History of the MLS, when was the league founded . https:// www.elfutbolero.us / mls /History-of-the-MLS-when-was-the-league-founded-20220706-0029.html.  Duggal, R. (n.d.). Radhika Duggal LinkedIn Profile. https:// www.linkedin.com /in/ radhikaduggal /  Chelseafc.com . (2022, April 21). Drogba inducted into Premier League Hall of Fame. https://www.chelseafc.com/en/news/article/drogba-inducted-into-premier-league-hall-of-fame-   Morik , R. (2023b, July 21). Lionel Messi scores exhilarating game-winning goal in MLS debut. https:// www.foxnews.com /sports/ lionel - messi -scores-exhilarating-game-winning-goal- mls -debut  Alessie , J. (2016a). Worldfootballsummit.com . https:// fif.worldfootballsummit.com   pumpedupsports . (2019).  I will do professional sports video editing and highlight films . fiver.com . https:// www.fiverr.com / pumpedupsports /do-professional-sports-video-editing-and-highlight-films  pumpedupsports . (2019).  I will do professional sports video editing and highlight films . fiver.com . https:// www.fiverr.com / pumpedupsports /do-professional-sports-video-editing-and-highlight-films  Port, M. (n.d.).  Book Yourself Solid  .