Content Creation PPT for educational purpose

this is a file about content creation.

1. Content Creation &
Content Marketing
By: Digital Describe

2. What is Content?
Any form of Data that is written,
created, expressed and presented,
for entertainment or education
purpose can be defined as Content.
A well made content plays key role in
growth of a company and brand
engagement.
Remember: Content is King.
Example: A book, YouTube Video,
Songs, Website, Blog, article (Even
this PPT is a form of content.)

3. Why content is necessary for a brand?
A good created content will help in developing good brand recognition.
Content has to be informative or catchy to make the customers or intended
person aware about the product.
Content with good information and entertainment helps the companies to get
new customers and leads.
It expresses the product or service details and can be the instant awareness
of the product or brand.
Getting more marketing budget for your future campaigns.

4. Some famous brand content element

7. What do you mean by Content
Marketing?
Content marketing is a procedure to promote and sell your products by the
means of interactive, informative and entertaining content.
In todays time, multimedia based content marketing is a major factor to get
more customers and achieve business goals.
The good content strategy gives lasting effect and sustainable success for a
brand, product or service.

8. What makes a Good Content
Well Written: The content you are making for a brand or company is required
to be well written to avoid any discrepancies.
Precise: The Content you are creating requires to be very apt and precise for
better engagement and reduced bounce rate of the buyers.
Informative/ Entertaining: The content your are creating should be able to
deliver certain information about the product or any sort of entertainment for
better retention.
Simple: Keep it as simple as possible to understand.

9. The Content Marketing Cycle

10. Strategic Planning of Content Marketing

11. Various parts of Content Marketing

12. What to do while creating content
Perform good research about product, service, market, and customers to make precise
content. Try taking surveys or feedbacks for better understanding.
Give Value proposition. Try to make the best content with focus on business, product, service
or information.
Keep the content subtle. Not too loud, not too sloppy.
Recheck or proofread the content before posting or publishing to avoid any sort of error.
Connect with viewers, readers and customers. Show them a problem and give proper
solution. Create a brand story.
Set the target audience as well as identify the competitors to increase the chances of success
of your content.

13. What not to do while creating a content!
Stick to the brand value, information and details. Diverting from the topic
will cause bounce rate and dropping of the content.
Keep the content relevant and optimal in nature. Add necessary details and
avoid any vague data.
Create content regularly.
Use good quality tools and resources for content creation.
Interact with customers with proper feedback on your content.

14. Some Major Platform that offers money
to create Content.
YouTube (Video and Shorts)
Facebook (Video, creatives, post, ads)
Instagram (Video, creatives, post, ads, collabs)
Shutter stock (HD images and Stock Videos)
Blogger (Blogs and ads)
Wikipedia (not available in all countries)
Vimeo (Video content)
3
rd
party businesses (promoting businesses and services)
And many more……

15. Some Major tools for Content creation
and marketing
Chat GPT: Best AI tool for ideas and caption
Content Shake AI: Best tool for text content creation
Grammarly: Ideal for spelling and grammar checking
Canva:For Graphic designing
Descript:For Video editing
Buzzsprout:Best for podcasting. Used in The RanveerShow
Trello:manages your tasks from scheduling to publishing
SemrushContent Marketing Platform: Ideal for planning and create strategy
for content marketing.

16. Any Question or Doubt?