Content Is King by Tom Elliott & Samantha Bovat

Content Is King by Tom Elliott & Samantha Bovat presented at CMS Expo in Denver, December 2008.

1. Content is King
Samantha (Sam) Bovat & Tom Elliott
4Web, Inc. and SimplWeb.com
CMS Expo, Denver, CO
December 2008

2. Agenda
•What’s the purpose of your website?
•How to create a message that supports
your message and leads to conversion.

3. Now that you understand the message
part of it…..
•You need to think about how you put
your site together.
•Stop creating unnecessary barriers for
your visitors.
•Review the purpose of your site again
and again until everything you do is
based on converting your visitors.

4. Who is your audience?
•If you don’t know who your audience
is, you had better find out.
•This will help you determine the tone
and style of your content.
•Understand how they will receive the
information you are giving them.
•What you like is irrelevant. It is what
your visitors like that is important.

5. What is the best kind of content?
The kind that:
•CLEARLY conveys your message
•SUPPORTS your website goals
•SHOWS credibility and experience
&
•GETS the job done concisely

6. Don’t Break this Cycle
Purpose drives the message
The message supports the purpose
The purpose supports the overall goals of
the site.
*Keep going back to the purpose again and again.

7. Let’s talk about Flash Intro Pages
•Why do I need one?
•Will it enhance or detract from
my marketing message or goals?
•Will it help my visitor take action?
*If your goal is to increase your shoe sales by 15% this
year…leave the curtains off the windows of your shop so
people can see in even when you are closed. The next
time they go by….you get the drift.

8. How’d They Do?
•Http://www.canoeclub.us
•Before you click through the splash page:
•Do you know where you are?
•Do you know what to do?

9. Technology is great unless..
It gets in the way of your
message!

10. Wrap up.
•Well written copy:
•Is more effective than bells and
whistles (unless they support
message)
•Makes search engines happy.
•Gives visitors the directive to take
action.

11. Content is King!
That’s our story and we’re sticking to it.

www.joomla4web.com/expo

12. Thank You!
Samantha (Sam) Bovat
4Web, Inc.
For these slides:
http://www.joomla4web.com/expo
www.4webinc.com
www.joomla4web.com
[email protected]

13. Next Up
Tom Elliott
SimplWeb.com