Content Marketing: Building Brand Perception through Effective Strategies

This presentation dives into the powerful role content plays in establishing and enhancing brand perception. It explores various content types—writing, visual, and audio—and their impact on consumer behavior. Key areas include brand identity, digital marketing strategies, and integrated marketing communications (IMC). By breaking down content marketing into actionable steps, this guide helps marketers understand how to create cohesive and compelling brand narratives. Additionally, it covers the psychological aspects of content, such as color psychology, logo design, and the 5 Ps of brand identity, offering a comprehensive approach to building a strong brand presence.

Discover effective techniques for engaging audiences, driving customer loyalty, and boosting brand value through strategic content marketing.

1. Content Marketing How Content play the Vital Role in building the Brand Perception through Marketing. Muhammad Talha Rafiq

2. 02. Modified Buying A buying situation in which person buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. 01. Straight Rebuying A straight rebuy is a situation in which a purchaser buys the same product in the same quantities from the same vendor. 03. New Buy A "new buy" refers to a situation where a person is making a purchase for straight for new Product. Buying Behavior 01 03 02

3. TYPES OF CONTENT There are three Major Types of Content, Writing Visual Content. Audio Content.

4. Writing Content Writing Blogs E-books Email newsletters How-to guides Magazine features Newspaper articles Webpages SEO

5. Writing Copy Writing Brochures Billboards Email campaigns Landing pages Magazine advertisements Sales emails Social media posts Taglines Caption of Facebook Ad. In the headline of Google Ad.

6. Visual Content Brand Identity or Branding Motion: (Digital and Conventional) 01 02

7. 1. Company name. 2. Tagline. 3. Campaign Theme. 4. Color Psychology. 5. Typography Styles. 6. Principles of Design. 7. Imagery. 8. Types of Logos. Brand Identity or Branding

8. COLOR PSYCHOLOGY IN DESIGN

9. PRINCIPLES OF DESIGNS: 1. EMPHASIS 2. BALANCE 3. CONTRAST 4. REPETITION 5. PROPORTION 6. MOVEMENT 7. NEGATIVE SPACE

10. Sample Footer Text Typography Styles:

11. Type Styles and Personalities

12.  A logo is an image that symbolizes your business. But did you know there are 7 different types of logos? Logos & their Types

13. Motion: (Digital and Conventional) 1. Motion poster. 2. Reels / Shorts. 3. Films. 4. TV Commercial Ads (TVC) (Media Planning & Buying) . 240-degree 2D Marketing. 5. Podcast. 6. DVC. 7. Animated Commercials.

14. 5 Ps of Brand Identity Purpose Positioning Personality Perception 01 03 02 04 Promotion 05 The five brand pillars include purpose, positioning, personality, perception, and promotion. Understanding these pillars helps you build a clear identity and see a path to future marketplace success.

15. Integrated Marketing Communication Advertising Sales Promotion Events & Experiences Public Relations Direct Marketing Interactive Marketing Word-of- mouth Marketing Personal Selling IMC  Integrated marketing communications (IMC) is the process of unifying a brand's messaging to make it consistent across all media that the brand uses to reach its target audience. It's a strategic approach that guides communication and tactics used across all marketing channels.

16. The visual identity of Coca-Cola portrays love, passion, purity and humility Coca-Cola

17. Thank You